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    Rise & Shine
    Rise & Shine
    Rise & Shine
    Ebook95 pages1 hour

    Rise & Shine

    By Allisa Jacobs

    ()

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    About this ebook

    Rise & Shine empowers creative people to find their path in a handmade world. There are so many places and ways to build an online shop; how does someone stay true to themselves and at the same time break through all of the noise? Allisa Jacobs went from hobbyist to handmade business several years ago, and she hopes to help others find success and happiness in their own journeys.

    LanguageEnglish
    PublisherAllisa Jacobs
    Release dateSep 13, 2011
    ISBN9781466012981
    Rise & Shine
    Author

    Allisa Jacobs

    Allisa is the dreamer and maker behind the Allisa Jacobs line of handbags and accessories. Creating her items from sketch to finish, she delights in the process of making. Additionally, she shares her entrepreneurial insights to help others develop their creative small businesses. Allisa lives with her husband and two little boys in Lake Oswego, Oregon. She is excited to see where her previous career in special education and her entrepreneurial spirit take her next.

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      Book preview

      Rise & Shine - Allisa Jacobs

      Rise & Shine

      By Allisa Jacobs

      Copyright 2011 Allisa Jacobs

      Smashwords Edition, License Notes

      This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please return to Smashwords.com and purchase your own copy. Thank you for respecting the hard work of this author.

      What’s Inside

      (click links below to go straight to a chapter or section)

      An Introduction

      Chapter 1: The Spark

      Dreaming big

      Defining your concept

      Bringing your concept to life

      Chapter 2: Make It Work

      Managing expectations

      Working from home

      Finding your business moxie

      Chapter 3: For What It’s Worth

      Attributes of worth

      Determining cost

      Putting on a price tag

      Communicating worth

      Chapter 4: Building Your Brand

      Telling your story

      Cohesion

      Differentiation

      Customer service

      Chapter 5: Marketing

      Marketing defined

      Methods

      Crafting a marketing plan

      Chapter 6: Technical Toolbox

      Search Engine Optimization

      Embracing Analytics

      Bookkeeping

      Chapter 7: Go, Baby, Grow

      Scaling your business

      Wholesale and consignment

      Cultivating community

      Developing and achieving goals

      Beyond now

      Introduction

      Hello, my name is Allisa.

      In 2008 I was a new mother with a three month-old...and a plan. I set out to create an online shop that would both earn income and allow me to stay at home and raise our son. Like many other parents, I wanted the best of both worlds. So I made the switch from teacher to entrepreneur, though admittedly I had no idea what I was getting myself into.

      I set up my handbag shop over the course of a week and crossed my fingers. The night my first bag sold I jumped down the stairs, exclaiming I did it, I did it! At that point I thought the hardest bits were over. I mean, during my newborn son’s naps I had created my own little space and delved into this whole business thing. What could be more difficult than that? I thought that was it. Sew it and they will come.

      Sadly, yet...excitingly, I was wrong.

      Running my shop took a whole lot more time, energy, creativity, failure, risk, and moxie than I had imagined.

      But it’s all been worth it.

      Upon realizing it was going to be a long road to success, I drew upon my approach as a teacher; research, plan, and make it work. And that’s what I did. I snuck away with all my husband’s business and marketing books, reading them late into the night. I checked out even more books from the library. I scoured the selling site Etsy for any tips and advice. I wrote out my strategy and crunched some numbers. I made a lot of mistakes. But I also continued to improve my shop, and I soon found success - as I measure it anyway. My shop is profitable and I stay home to raise our sons.

      Sometimes I feel like the luckiest gal around. Which is why I decided to write this book.

      Whether you’re planning on starting a new shop or wanting to invigorate one you’ve already launched, I’d like to help. I’m offering my experience and perspectives in running a successful online shop so that others may share this piece of happiness and success I’ve found.

      This book:

      With this book, I hope to ignite your creative spark and help you build an online space authentically yours. Whether it’s a personal website or through a selling venue, think of it as your own little place in the world. As I’m sure you’ve also come to realize, starting a shop is easy – making it remarkable is the tough part. Drawing from my experience in starting and running a successful shop, I share insights and lessons I learned along the way. Although I created my shop on Etsy, the principles in this book apply to anyone looking to start an online handmade business. The main theme here is grabbing hold, finding your spark, and creating your own little successful space. Because running a shop can be all about excitement and hope and profit, but it’s also about telling the story of who you are and what you create.

      This book is intended for those looking to start a brand new online shop and for those who have already taken the leap but need a bit of a jumpstart. It’s chock full of tips and inside bits I learned the hard way. Plus I’ve included pearls of wisdom from online superstars and industry experts in sections I call shops (or sites) that shine. I avoid generic how-to tips (I figure you know how to insert photos and determine shipping information, for example) and instead offer a discussion to motivate, inspire, and ignite the spark for creative business.

      For entrepreneurs just starting out, you may want to grab a cup of coffee and find a big ‘ol comfy chair to sit down in and read it front to back. At least familiarize yourself with the concepts. If, however, you’ve already taken the leap, go ahead and pick and choose the chapters and topics you need. This book will hopefully serve as a resource you can refer back to again and again. I do encourage every reader to start with Chapter 1, as it discusses your spark...and really, that is where it all begins.

      A heartfelt thank you to all the amazing and inspiring contributors who shared their wisdom for this book. Many thanks to my husband; editor and motivator in chief. And to my charming little boys - mama’s inspiration to do big things.

      Chapter 1: The Spark

      (back to Table of Contents)

      So here you

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