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    Understanding Your Social Potential
    Understanding Your Social Potential
    Understanding Your Social Potential
    Ebook78 pages52 minutes

    Understanding Your Social Potential

    By Shaun Whynacht

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    About this ebook

    Learn how your experience can be turned into success by socially promoting yourself, your business and your past. This book by Canadian entrepreneur Shaun Whynacht shares a wealth of experience to guide you along the way.

    Written in a casual way, Shaun shares his experiences as a young entrepreneur and what challenges and obstacles he encountered. As a trainer and marketer, Shaun shows you how to easily leverage the power of social media, the internet and your life to build success in your own business.

    LanguageEnglish
    PublisherShaun Whynacht
    Release dateAug 17, 2012
    ISBN9781476006918
    Understanding Your Social Potential
    Author

    Shaun Whynacht

    For Blue Cow Creative’s president Shaun Whynacht, knowledge is power. He must know how things work. It’s an approach that has made him a leader in social media consulting; a great fit with his other specialties: creative design and video production. The small-town boy from Lunenburg, NS has travelled across the country and back and now believes he’s found the perfect balance of urban drive and East-Coast life style, a combination he is convinced will translate into allowing him to educate and engage clients toward achieving their goals. “When properly presented they see the big picture,” says the Coldbrook, NS based entrepreneur who is one of just ten recipients of ACOA’s High Flyer program. Educate, engage, and excel: that’s the Blue Cow philosophy that, married with a high level of personal service, has gained the company a place in the fabric of the Nova Scotia business community.

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      Book preview

      Understanding Your Social Potential - Shaun Whynacht

      Understanding Your Social Potential

      How You Can Leverage Your Experience Into Success

      Copyright 2012 by Shaun Whynacht

      Smashwords Edition

      Table of Contents

      The Sum Of Who We Are

      ~Introduction~

      ~Let's Go Shopping~

      ~It's time to flex~

      ~Your Momma!~

      ~The low down on business cards~

      ~Draw a Map~

      ~Learn to Leverage~

      ~Place a Target on Their Back~

      ~Infused with Automation~

      ~I'll Show You Mine, if You Show Me Yours~

      ~Lights, Camera, Call to Action~

      ~Are You Ready to Succeed?~

      ~Everyone Like a Bonus~

      ~Another Bonus~

      ~Conclusion~

      Resources, Links & Things You Should Really Check Out

      This book is dedicated to all my clients who have worked with me over the many years of being an entrepreneur. You believed in me and my ability and now it’s my time to give back to those who are in the shoes I was when I started.

      The Sum Of Who We Are

      Each day we get up and go about our day, some of us have plans and other just take what the day brings. What really makes me think about life is that, we are the sum of the last five things we’ve done.

      As we take our dreams, our goals and our visions and place them in front of ourselves we work really hard to achieve these things. Sometimes we come up short, that is OK. What matters is that you remember where you left off and pick it up the next day.

      This book has been an ultimate goal of mine ever since I learned from a good friend and mentor of mine Tyler Hayden that you can do anything you want if you put your mind to it, even write a book. I’d wanted to do it for years, but never thought I had the ability, nor the information of value to include in it. Over the course of about 7 years I’ve spent many hours thinking of what I would put in my first book. It wasn’t until 2012 that I picked up those pieces I’ve came up short with all those years and started to piece them together.

      This book is a collection of the best advice I could give to those entrepreneurs who are out there doing the best they can to make a difference in this world. 

      The world is always changing and quite fast. Don’t get caught watching it change, otherwise you will get motion sick, make sure that when you are ready to take it to the next level you have the skills and tools available to do so.

      Shaun Whynacht, Creative Innovator / Author

      ~Introduction~

      I remember it well. The day I registered my first business I was the ripe age of seventeen and feeling on top of the world that I was now a business owner. At the time, I didn’t know anything more than that I was excited to be doing what I loved – disc jockeying. I was still in high school and though I was able to collect the money to do the name registry search and register with the government, cash flow, marketing, client retention and acquisition were all foreign to me. 

      When I work with other businesses today I like to tell the story about getting my first loan from the BOG: Bank of Grandma This story is usually followed by a chuckle, but it’s not a joke; in fact, I’m quite serious. I started about as small as I could, DJing for my school dances, then moving into outside community events and weddings.

      Over the course of running this company, my business grew. Word spread around my town and neighbouring communities and I became known for the level of service I was providing. I took what I found to be lacking in the industry and enhanced it. I tried some of the traditional forms of

      advertising with little to no success. Most people were hearing about me and what I did through word of mouth, otherwise known as social promotion.

      What am I getting at by telling you this story? Well, I’m glad you asked. I want to make two points, one of which I mentioned above. First, the most powerful form of promotion is the referral. When I was running my first business, there were no social media tools like YouTube or Twitter. The only

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