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    2013 Weird & Wacky Holiday Marketing Guide
    2013 Weird & Wacky Holiday Marketing Guide
    2013 Weird & Wacky Holiday Marketing Guide
    Ebook242 pages1 hour

    2013 Weird & Wacky Holiday Marketing Guide

    By Ginger Marks

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    About this ebook

    Events are one of the smartest prescriptions for slumping sales and for maintaining a healthy business. It’s not enough anymore to merely have goods on the shelf and open the doors on time every day. We all need to reinvent our businesses to keep them thriving and healthy. And that is just what this eBook is intended to help you achieve.

    Filled with unusual holiday marketing ideas, templates to get you started and resources. This annual book will be your go-to guide for all your business marketing planning.
    Read what just one reader said about the 2013 Weird & Wacky Holiday Marketing Guide.

    “In sharing her experience Ginger Marks has led many entrepreneurs to achieve tremendous success. The tools that so many of us require can be as simple as this incredible book that gives us opportunities to “touch” our clients. The more you touch your clients, the closer you keep them which translates into loyalty, and loyalty translates into sales. As an entrepreneur, we need to stay close to our clients and with this wonderful book, we can feel good about reaching out to them knowing that we are touching them with what really matters to them. The Weird & Wacky Holiday Marketing Guide is a great reference for all business owners to take advantage of every single day of each month. Thank you Ginger!”

    Helen Georgaklis
    Empire Media Worldwide, Inc.

    LanguageEnglish
    PublisherCalomar, LLC
    Release dateNov 14, 2012
    ISBN9781301015122
    2013 Weird & Wacky Holiday Marketing Guide
    Author

    Ginger Marks

    Having been a business owner for most of her adult life, operating a multi-million dollar surgical clinic and a local barbeque take-out to list just a couple, have given Ginger Marks the insight needed to assist business owners from all walks of life.Ginger is the owner of the DocUmeant family of companies. The various entities all work towards a common goal that just happens to be their tagline; “We Make YOU Look GOOD!” Her services include both publishing and digital design assistance. She is proud of the fact that she is able to give high quality, efficient service at a remarkably reasonable rate. It is for this reason she chose to list her publishing company in New York while residing in Florida with her husband.When Ginger decided to embark on a writing career it was of no surprise to her mother, who herself is a published author. Her love for the arts is what spurred her to hone her talents as a digital designer, offering services to business owners and authors alike.http://www.DocUmeant.net offers editing and writing services; http://www.DocUmeantDesigns.com, as you would guess, focus is on designs ranging from websites to book covers & layouts to buttons and business stationary needs; while http://www.DocUmeantPublishing.com’s focus was begun with the self-published author in mind.Ginger is a member of DesignFirms and SPAN (Small Publishers Association of North America) and IBPA (International Book Publishers Association).Additionally, Ginger in 2012 was named to Covington Who's Who.

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      Book preview

      2013 Weird & Wacky Holiday Marketing Guide - Ginger Marks

      PRAISE FOR THE WEIRD & WACKY HOLIDAY MARKETING GUIDE

      "Having been involved in marketing as a sales manager and business owner, I rave when I run across a book like the 2013 Weird & Wacky Holiday Marketing Guide by Ginger Marks. When you can do marketing around things like the Bad Poetry Day, Say Something Nice Day, Lips Appreciation Day (one of my favs), Duct Tape Day (who knew all the colors and patterns?), Plant the Seeds of Greatness Day, Thomas Crapper Month (Yes, he got a whole month!), Bubble Bath Day, just to name a few, it makes marketing FUN! More important, when marketing is FUN, it is likely to not only get done, but be effective too. Get this book which is renewed each year. I plan to give one to every one of my clients!"

      Terry Minion

      Upward Trend Management Services, LLC

      Commercial Truck Dealer Success

      In sharing her experience Ginger Marks has led many entrepreneurs to achieve tremendous success. The tools that so many of us require can be as simple as this incredible book that gives us opportunities to touch our clients. The more you touch your clients, the closer you keep them which translates into loyalty, and loyalty translates into sales. As an entrepreneur, we need to stay close to our clients and with this wonderful book, we can feel good about reaching out to them knowing that we are touching them with what really matters to them. The Weird & Wacky Holiday Marketing Guide is a great reference for all business owners to take advantage of every single day of each month. Thank you Ginger!

      Helen Georgaklis

      Empire Media Worldwide, Inc

      The best way to create buzz and word-of-mouth advertising is to tie your book in to a special marketing period or holiday. This book will give you the edge on your competition, get you more time on the air, help you sell more books—and you will have more fun doing it.

      Brian Jud

      Author, How to Make Real Money Selling Books (without worrying about returns)

      CONTENTS

      Praise for the Weird & Wacky Holiday Marketing Guide

      CONTENTS

      FOREWORD

      ANNUAL DATES OF NOTE

      JANUARY

      Month-Long Holidays

      Week-Long Holidays

      Daily Holidays

      Holiday Marketing Ideas for January

      FEBRUARY

      Month-Long Holidays

      Week-Long Holidays

      Daily Holidays

      Holiday Marketing Ideas for February

      MARCH

      Month-Long Holidays

      Week-Long Holidays

      Daily Holidays

      Holiday Marketing Ideas for March

      APRIL

      Month-Long Holidays

      Week-Long Holidays

      Daily Holidays

      Holiday Marketing Ideas for April

      MAY

      Month-Long Holidays

      Week-Long Holidays

      Daily Holidays

      Holiday Marketing Ideas for May

      JUNE

      Month-Long Holidays

      Week-Long Holidays

      Daily Holidays

      Holiday Marketing Ideas for June

      JULY

      Month-Long Holidays

      Week-Long Holidays

      Daily Holidays

      Holiday Marketing Ideas for July

      AUGUST

      Month-Long Holidays

      Week-Long Holidays

      Daily Holidays

      Holiday Marketing Ideas for August

      SEPTEMBER

      Month-Long Holidays

      Week-Long Holidays

      Daily Holidays

      Holiday Marketing Ideas for September

      OCTOBER

      Month-Long Holidays

      Week-Long Holidays

      Daily Holidays

      Holiday Marketing Ideas for October

      NOVEMBER

      Month-Long Holidays

      Week-Long Holidays

      Daily Holidays

      Holiday Marketing Ideas for November

      DECEMBER

      Month-Long Holidays

      Week-Long Holidays

      Daily Holidays

      Holiday Marketing Ideas for December

      APPENDIX A: SAMPLES

      Sample Press Release

      Tips on Generating Publicity

      Make a Flyer

      Distribute the Flyer

      Word Of Mouth Goes a Long Way

      Reach the Largest Audience

      How to Contact the Media

      News Advisory

      Tele-Conference Organization Checklist

      How to Prepare For Your Webinar

      The Optimal Length of a Webinar

      How to Do a Free Webinar

      Elements of Effective Practice for Mentoring

      Diagnostic Tool

      Types of Programs

      Mentoring Tips from the Experts

      Traditional (One-To-One) Mentoring

      Group Mentoring

      Team Mentoring

      Peer-To-Peer Mentoring

      E-Mentoring

      Sign-Up Form for Mentors

      Pencil Day Message

      Drinking Straw Education

      History & Social Studies

      Science

      Math

      Language Arts

      Foreign Languages

      Drinking Straw Craft

      Five Simple Steps to Set-Up a Membership Site

      Kick Butts Day Health Fair

      Kick Butts Day Tips

      National Kick Butt Press Release

      Quick and Easy Kick Butt Events

      Tobacco Free Merchant Award

      Text Chain

      Social Networking

      How to Make a Duct Tape Wallet

      Water Pollution Leaflet

      Jobs and Their Writing Skills Game

      Bea’s Summer Pea Salad

      Bea’s Creamy Bean Soup

      Chive Potato Pancakes

      Bea’s Chocolate Cup

      APPENDIX B: LINKS

      Article Marketing Sites

      Auto Responder Services

      Books

      Credit Education Resources

      Greeting Card Companies

      Podcast Directories

      Promotional Product Supply Companies

      Survey Services

      Teleconference Companies

      Virtual Assistant Companies

      Webinar Services

      APPENDIX C: RESOURCES

      ABOUT THE AUTHOR

      ENDNOTES

      FOREWORD

      You now own one of the most unique marketing books available today. Within the covers of this Fifth Edition ebook are new, fun, and easy marketing ideas for the calendar year 2013. Now you can grow your business with strategies built around wacky holidays, observed throughout the world, for the entire 2013 calendar year. If you missed the premier 2009 issue or want to complete your collection, all previous and unique yearly editions are available at http://www.HolidayMarketingGuide.com.

      Events are one of the smartest prescriptions for slumping sales and for maintaining a healthy business. It’s not enough anymore to merely have goods on the shelf and open the doors on time every day. We all need to reinvent our businesses to keep them thriving and healthy. And that is just what this ebook intends to help you achieve.

      To take advantage of the information provided, pick a date and discover the unusual holidays celebrated on that date. Then read the corresponding month’s Holiday Marketing Ideas section to find a simple implementation or allow it to open your creative mind and think of some of your own.

      Please note that the asterisk (*) in front of a holiday means that a specific holiday is celebrated on that numerical date each year. For example, Christmas Day is December 25 no matter what day that falls on during the calendar week.

      Here’s another exceptional marketing idea for you that I discovered when visiting BrownieLocks.com while preparing the very first edition. Bonza Bottler's Days—the day is the same as the month it is in. That equates to: 1/1, 2/2, 3/3 etc. There is one in every month. There you have it; another extra fine excuse for an event to boost your notoriety and sales each and every month!

      This is, by no means a comprehensive edition. I have made all attempts to ensure the accuracy of the contents. If you encounter errors, or know of a holiday that needs to be included, please let me know so they can be addressed in future editions.

      Read on, have fun, initiate your own version of these holidays, and reap the benefit for your business.

      Ginger Marks

      ANNUAL DATES OF NOTE

      United Nations International Year of Water Cooperation

      Led by UNESCO, this initiative is designed to bring the UN system together with governments, civil society, and the business community to increase awareness of water-related problems and consider ways of increasing trans-boundary water cooperation, the collaborative management of shared groundwater resources. For info: United Nations, Division of Water Sciences, UNESCO Natural Sciences Sector. Web: http://www.unesco.org.

      United Nations International Year of Quinoa

      Quinoa is recognized and accepted around the world as a natural food resource with high nutritive value of Andean origin. This international year, proposed by the government of Bolivia and approved by the General Assembly in December 2011, seeks to focus world attention on the role quinoa's biodiversity and nutritional value plays in providing food security and nutrition and in the eradication of poverty in support of the achievement of the internationally agreed development goals. It also recognizes the Andean indigenous peoples, who have maintained, controlled, protected, and preserved quinoa as food for present and future generations thanks to their traditional knowledge and practices of living well in harmony with mother earth and nature. For info: United Nations, Food and Agriculture Organization. Web: http://www.rlc.fao.org/en/about-fao/iyq-2012.

      Chinese Year of the Snakei

      Symbol of malevolence, cattiness, and mystery, as well as acumen, divination, and the ability to distinguish herbs. (Feb 10, 2013–Jan 30, 2014)

      Strengths

      People born in the Year of the Snake often have a good temper and a skill of communicating, but say little. They possess gracious morality and great wisdom. They are usually financially secure and do not have to worry about money. They have tremendous sympathy for others and would like to take actions to help their fellow human beings. They are determined to accomplish their goals and hate to fail. Although they look calm on the surface, they are intense and passionate. They have a rich source of inspiration and understand themselves well. They are people of great perception. Women under the sign of the snake do well in housework but are irritable.

      Weaknesses

      People born in the Snake Year are likely to be jealous and suspicious. They should be cautious about what they discuss with others, as it might cause them to lose friendship and opportunities. Snake people tend to overdo things. They prefer to rely on themselves and have doubts about other people's judgment. They are courteous with polite manners, but they can be headstrong. They are fickle and usually have problems in relationships or marriage problems.

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