Things to Know Before Starting an e-Commerce Business
By Atul Jain
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About this ebook
This is a handbook for all aspiring online entrepreneurs and will guide you to take the right approach forward in creating a successful e-commerce business over the internet.
Through this book, you will understand the nuances of setting up an e-commerce business and many important aspects required to plan before you decide to start an e-commerce business.
This book will not only help you understand what to consider before starting your e-commerce venture, but will also help analyse whether you should be selling your products online or not in the first place. This again will benefit you in developing the right approach for your business.
I have shared relevant examples wherever possible to help you understand and relate your business better with the context.
Enjoy Reading !!
Atul Jain
A Digital Marketing and e-commerce professional with 13+ years of rich internet experience working with niche brands across various industries, helping them establish and grow their brand online. With a customer first approach, I believe in identifying and implementing the best possible solutions through integrated marketing using the right channel mix. Good experience with all aspects of digital marketing including paid marketing, inbound marketing, brand management and performance marketing.
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Things to Know Before Starting an e-Commerce Business - Atul Jain
Things to Know Before Starting an
e-Commerce Business
By Atul Jain
Copyright © 2013 by Atul Jain
Smashwords Edition
This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please return to Smashwords.com and purchase your own copy.
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Table of Contents
About the Author
Introduction
Understand Your Product Well
Calculate the Economics
Create a Unique Selling Proposition
Create a Business Plan
Plan your Supply Chain Well
Check the Legalities Involved
Identify your Target Audience
Identify your Target Geography
Calculate the Market Size
Research your Customer’s Buying Behavior
Identify your Competition Well
Position your Business Differently
Plan your Investments
Plan your Resources Well
Conclusion
About the Author
Atul Jain has vast experience in internet marketing, specializing in digital marketing, e-commerce business strategy and e-commerce marketing.
For over a decade