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    Product Development: Business Lessons from Today's Top Brands
    Unavailable
    Product Development: Business Lessons from Today's Top Brands
    Unavailable
    Product Development: Business Lessons from Today's Top Brands
    Ebook43 pages30 minutes

    Product Development: Business Lessons from Today's Top Brands

    By Zhanna Hamilton

    5/5

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    Currently unavailable

    Currently unavailable

    About this ebook

    This guide sheds light on how some of today’s most successful brands innovate new products. The business lessons at the end of each chapter give the reader practical advice they could immediately apply to their own companies.

    Some of the lessons you will learn include:

    - Why certain products fail during launch

    - How to ensure your products are successful

    - How to create a successful product development process

    - How top brands streamline innovation

    This guide is for budding entrepreneurs and startups eager to learn how strong companies use traditional and non-conventional means to create new products.

    About the Author: Zhanna Hamilton is an online entrepreneur with a Bachelor of Science in Psychology and a Master’s in Marketing from Southern New Hampshire University. She has written over 60 books in multiple genres, including business, marketing, English as a second language and self-development. She was born in the former Soviet Union, raised in the New Jersey / New York area and currently resides in California.

    LanguageEnglish
    PublisherZhanna Hamilton
    Release dateJan 13, 2014
    ISBN9781310850394
    Unavailable
    Product Development: Business Lessons from Today's Top Brands
    Author

    Zhanna Hamilton

    Zhanna Hamilton is an online entrepreneur with a Bachelor of Science in Psychology and a Master’s in Marketing from Southern New Hampshire University. She has written over 60 books in multiple genres, including business, marketing, English as a second language and self-development. Born in the former Soviet Union, she was raised in the New Jersey / New York area and currently resides in California. Hamilton has had 21 of her books appear on the iTunes charts. These books have appeared in the Education, Professional & Technical, Reference, Self-Improvement, Study Aids, Travel & Adventure genres. Books by Zhanna Hamilton have appeared on charts in Australia, Canada, France, Germany, USA.

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    • 5/5
      Since I'm new to the business world, I wanted to study the greats, and those that have failed so I can learn from their mistakes. It was a great idea to do so, because this book showed me even big businesses are not immune to failure if they start acting like rookies. Some of the case studies in here were real eye-openers. I'm going to keep these lessons in mind as I go forward with my business. At least now I know some of the common pitfalls to look out for.