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The Man Behind The Brand: At the Candy Counter
By Doug Gelbert
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Open a copy of the Information Please Almanac and turn to the chapter on famous people. 4000 names and you won't know hardly any. But what about names everyone knows? Pillsbury, Kraft, Kellogg, Gerber. Nowhere to be found. How many names are more famous than Howard Johnson or Oscar Mayer? But who were these folks? Let’s take a look at the men behind the names on our favorite treats.
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Book preview
The Man Behind The Brand - Doug Gelbert
The Man Behind The Brand – At the Candy Counter
by Doug Gelbert
published by Cruden Bay Books at Smashwords
Copyright 2010 by Cruden Bay Books
All rights reserved. No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording or by any information storage and retrieval system without permission in writing from the Publisher.
Open a copy of the Information Please Almanac and turn to the chapter on famous people. 4000 names and you won't know hardly any. But what about names everyone knows? Pillsbury, Kraft, Maytag, Hertz, Kellogg, Gerber. Nowhere to be found. How many names are more famous than Howard Johnson? Milton Bradley? Oscar Mayer? But who were these folks? Let’s take a look at the men behind the names on our beer and wine bottles...
Cadbury
Clark
Heath
Hershey
Mars
Nestle
Peter Paul
Reese's
Russell Stover
Wrigley
And the man behind the brand is...
John Cadbury
Eating chocolate was unknown when John Cadbury opened a grocery in Birmingham, England in 1824. He became the first tradesman to introduce the plate glass window to the streets of Birmingham. Window shoppers who gathered to gawk at 93 Bull Street could go inside and find a real Chinaman, ornately clad in Oriental garb, dispensing tea.
Chocolate was popular in an often-bitter drink and widely used
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