Discover millions of ebooks, audiobooks, and so much more with a free trial

Only $11.99/month after trial. Cancel anytime.

Marketing In Cyberspace: The Dynamic Manager’s Handbook Of Social Media Marketing
Marketing In Cyberspace: The Dynamic Manager’s Handbook Of Social Media Marketing
Marketing In Cyberspace: The Dynamic Manager’s Handbook Of Social Media Marketing
Ebook41 pages24 minutes

Marketing In Cyberspace: The Dynamic Manager’s Handbook Of Social Media Marketing

Rating: 0 out of 5 stars

()

Read preview

About this ebook

Social media consultants gush about the wonders of web marketing, but what do actual non-techie business owners have to say about the effectiveness of their websites, Facebook pages, and Twitter feeds?

“Marketing In Cyberspace” includes insightful interviews with several craft gallery owners who use the web with varying degrees of success.

“Blogging Your Business” explains how and why you can create an online community around your business using various free or low-cost outlets.

“Social Media Marketing Three Ways” looks at Facebook, Twitter, and LinkedIn through the eyes of small business owners who use them every day. Restaurateurs, health club operators, a wine store owner, insurance agent, and a payroll processor are some of the entrepreneurs who weigh in on the social media phenomenon with tips on how to make it work and pitfalls to avoid.

LanguageEnglish
PublisherDave Donelson
Release dateMar 31, 2011
ISBN9781458085870
Marketing In Cyberspace: The Dynamic Manager’s Handbook Of Social Media Marketing
Author

Dave Donelson

Dave Donelson’s world-roving career as a management consultant and journalist has led to writing and photography assignments for dozens of national publications. The Dynamic Manager's Guide series is based on his work with hundreds of business owners and managers as well as his own experiences as a successful entrepreneur. He is also the author of Creative Selling: Boost Your B2B Sales and two novels, Heart Of Diamonds and Hunting Elf.

Read more from Dave Donelson

Related to Marketing In Cyberspace

Titles in the series (20)

View More

Related ebooks

Small Business & Entrepreneurs For You

View More

Related articles

Reviews for Marketing In Cyberspace

Rating: 0 out of 5 stars
0 ratings

0 ratings0 reviews

What did you think?

Tap to rate

Review must be at least 10 words

    Book preview

    Marketing In Cyberspace - Dave Donelson

    Marketing In Cyberspace

    The Dynamic Manager’s Handbook Of Social Media Marketing

    by Dave Donelson

    Donelson SDA, Inc., Smashwords Edition

    Copyright 2011 Dave Donelson

    ISBN: 978-1458085870

    A note from the author

    The Dynamic Manager Handbooks are for entrepreneurs, managers, and others who want to succeed in small business by learning more about management techniques, operations, and best practices. Each volume in the collection is devoted to a single topic. The material was extracted from the Dynamic Manager Guides, my series of books based on my experiences as a business journalist, consultant, and entrepreneur.

    Table Of Contents

    Chapter 1 - Marketing In Cyberspace

    Chapter 2 - Blogging Your Business

    Chapter 3 - Social Media Marketing Three Ways

    About Dave Donelson

    Chapter 1

    Marketing in Cyberspace: Not A Buck Rogers Idea

    The website is essentially another complete business location.

    You can do anything on the web, but it’s got to pay, says Mike Stutland, owner of Artique Galleries in Lexington, Kentucky. His observation sums up the quandary of business owners considering how much—if any—time and money they should devote to marketing online.

    The Internet offers many exciting business growth possibilities. You can have a simple website promoting your company or an online catalog offering thousands of items for mail-order purchase. You can email a personal note with a picture of a new product to an individual customer or send a newsletter highlighting new merchandise lines, upcoming events, and market trends to your entire database of customers. You can hold an auction, show portfolios from new suppliers, or list your business among the major tourist destinations in your area. The marketing possibilities are limited only by your imagination.

    And your pocketbook. And manpower. And patience.

    Customer Interaction

    Art and craft galleries have been marketing online for many years. Stutland put his galleries online in 1999 and says, "The customer reaction has been mixed. Most of the orders that come through the

    Enjoying the preview?
    Page 1 of 1