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    Beat The Big Box: The Dynamic Manager’s Handbook Of Winning The Retail Battle
    Beat The Big Box: The Dynamic Manager’s Handbook Of Winning The Retail Battle
    Beat The Big Box: The Dynamic Manager’s Handbook Of Winning The Retail Battle
    Ebook45 pages26 minutes

    Beat The Big Box: The Dynamic Manager’s Handbook Of Winning The Retail Battle

    By Dave Donelson

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    About this ebook

    Independent retailers face competition on every front, but Big Box stores are often the most pressing threat to their existence. This handbook identifies the weaknesses in the Big Box approach and explains how an independent retailer can exploit them by playing to their own strengths.

    “Case Study: Schweser’s” tells the story of one small-town merchant that has developed an effective strategy to compete head-to-head with Wal-Mart, K-Mart, Target, and other giant retailers.

    “The Magic Of Pricing” describes the nuts and bolts of setting prices that attract customers while preserving your profit margin.

    “Two Ways To Compete” shows how several small business operators use high-level customer relationships and top-quality service to deliver value that trumps price in their customer’s minds.

    LanguageEnglish
    PublisherDave Donelson
    Release dateMar 31, 2011
    ISBN9781458167422
    Beat The Big Box: The Dynamic Manager’s Handbook Of Winning The Retail Battle
    Author

    Dave Donelson

    Dave Donelson’s world-roving career as a management consultant and journalist has led to writing and photography assignments for dozens of national publications. The Dynamic Manager's Guide series is based on his work with hundreds of business owners and managers as well as his own experiences as a successful entrepreneur. He is also the author of Creative Selling: Boost Your B2B Sales and two novels, Heart Of Diamonds and Hunting Elf.

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      Book preview

      Beat The Big Box - Dave Donelson

      Beat The Big Box

      The Dynamic Manager’s Handbook Of

      Winning The Retail Battle

      by Dave Donelson

      Donelson SDA, Inc., Smashwords Edition

      Copyright 2011 Dave Donelson

      ISBN: 978-1458167422

      A note from the author

      The Dynamic Manager Handbooks are for entrepreneurs, managers, and others who want to succeed in small business by learning more about management techniques, operations, and best practices. Each volume in the collection is devoted to a single topic. The material was extracted from the Dynamic Manager Guides, my series of books based on my experiences as a business journalist, consultant, and entrepreneur.

      Table Of Contents

      Chapter 1 - Beat The Big Box

      Chapter 2 - Case Study: Schweser’s

      Chapter 3 - The Magic Of Pricing

      Chapter 4 - Two Ways To Compete

      About Dave Donelson

      Chapter 1

      Beat The Big Box

      Because you know your customers as people, you better understand exactly what turns them on.

      Independent retailers face more competition than ever before. On-line drop shippers are a known and growing problem. But one of the most persistent threats is from bricks-and-mortar stores in your own market—big box retailers whose volume purchasing, minimum-wage labor, and huge advertising budgets make them a force to be reckoned with regardless of what the small local business sells. You can beat the big box, though, if you play your own game and not theirs.

      Cut-throat pricing is the biggest advantage the major chains have over the little guy. There’s no escaping their ability to buy in volumes that get the best terms, thereby allowing them to undercut the independent substantially. They also don’t generally pay their service people and installers much (if they have any), so their labor costs are lower, too.

      You can’t beat them at that game, so play to your own strengths instead. Price isn’t the only reason a consumer chooses one place over another. Quality of service is just as important as price, especially when it comes to installing customer purchases in their homes or cars. Do your potential customers really

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