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    Promotion and Public Relations: The Dynamic Manager’s Handbook Of Alternative Ways To Build Your Business
    Promotion and Public Relations: The Dynamic Manager’s Handbook Of Alternative Ways To Build Your Business
    Promotion and Public Relations: The Dynamic Manager’s Handbook Of Alternative Ways To Build Your Business
    Ebook39 pages22 minutes

    Promotion and Public Relations: The Dynamic Manager’s Handbook Of Alternative Ways To Build Your Business

    By Dave Donelson

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    About this ebook

    Communication with customers and prospects keeps your business on the growth track. There are numerous ways to convey your company’s message beyond traditional advertising.

    “Tune Up Your Publicity Machine” covers the basics of public relations like how to prepare an effective press release and make it appeal to editors as well as where to look in your business for newsworthy topics.

    “Case Study: Automotive Aftermarket” tells how custom car shops use shows and events to publicize their operations.

    “Case Study: Sports Team Sponsorships” explores the ins and outs of backing athletic teams, sponsoring events, and other ways to draw attention to your company.

    “Speaking Up For Your Business” shows you how to reach customers the old-fashioned way, by talking to them. Learn how to overcome your stage fright and reach out to audiences with your company’s message.

    LanguageEnglish
    PublisherDave Donelson
    Release dateMar 31, 2011
    ISBN9781458002044
    Promotion and Public Relations: The Dynamic Manager’s Handbook Of Alternative Ways To Build Your Business
    Author

    Dave Donelson

    Dave Donelson’s world-roving career as a management consultant and journalist has led to writing and photography assignments for dozens of national publications. The Dynamic Manager's Guide series is based on his work with hundreds of business owners and managers as well as his own experiences as a successful entrepreneur. He is also the author of Creative Selling: Boost Your B2B Sales and two novels, Heart Of Diamonds and Hunting Elf.

    Read more from Dave Donelson

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      Book preview

      Promotion and Public Relations - Dave Donelson

      Promotion and Public Relations:

      The Dynamic Manager’s Handbook

      Of Alternative Ways To Build Your Business

      by Dave Donelson

      Donelson SDA, Inc., Smashwords Edition

      Copyright 2011 Dave Donelson

      ISBN: 978-1458002044

      A note from the author

      The Dynamic Manager Handbooks are for entrepreneurs, managers, and others who want to succeed in small business by learning more about management techniques, operations, and best practices. Each volume in the collection is devoted to a single topic. The material was extracted from the Dynamic Manager Guides, my series of books based on my experiences as a business journalist, consultant, and entrepreneur.

      Table Of Contents

      Chapter 1 - Tune Up Your Publicity Machine

      Chapter 2 - Case Study: Automotive Aftermarket

      Chapter 3 - Case Study: Sports Team Sponsorships

      Chapter 4 - Speaking Up For Your Business

      About Dave Donelson

      Chapter 1

      Tune Up Your Company’s Publicity Machine To Stay In The News

      Dealing with paparazzi and signing autographs is a small price to pay for frequent press coverage that will help build your company’s business.

      I bet you never thought of yourself as a newsmaker. You know, one of those people with their name always in the headlines, face on the cover of every magazine, and voice filling the airwaves with pithy sound bites. You are a newsmaker, though, or at least you can be if you spend a little time tuning up your publicity machine.

      But, you might ask, who needs all that fame and glory, anyway? If you are a business manager or owner, you do. Every time your company gets mentioned in the press, potential new customers hear about you—many of them for the first time. Previous customers get a reminder, too, and both may find

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