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    Trade Shows: The Dynamic Manager’s Handbook On How To Maximize Your Expo Investment
    Trade Shows: The Dynamic Manager’s Handbook On How To Maximize Your Expo Investment
    Trade Shows: The Dynamic Manager’s Handbook On How To Maximize Your Expo Investment
    Ebook41 pages34 minutes

    Trade Shows: The Dynamic Manager’s Handbook On How To Maximize Your Expo Investment

    By Dave Donelson

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    About this ebook

    “Trade Show Exhibition For Fun And Profit” explains how to choose the best shows for your company, how to prepare and operate an effective exhibit or booth, and follow-up on the opportunities you’ll create by marketing at a trade show.

    “Getting The Most Out Of Attending Trade Shows” details the best way to manage your time and maximize the return on your costs of attending a show.

    “Trade Show Seller Secrets” gives you a look into the exhibitor’s sales practices. Learn how to resist their pressure tactics and apply a few of your own to negotiate profitable deals on the show floor.

    LanguageEnglish
    PublisherDave Donelson
    Release dateJul 14, 2011
    ISBN9781466018235
    Trade Shows: The Dynamic Manager’s Handbook On How To Maximize Your Expo Investment
    Author

    Dave Donelson

    Dave Donelson’s world-roving career as a management consultant and journalist has led to writing and photography assignments for dozens of national publications. The Dynamic Manager's Guide series is based on his work with hundreds of business owners and managers as well as his own experiences as a successful entrepreneur. He is also the author of Creative Selling: Boost Your B2B Sales and two novels, Heart Of Diamonds and Hunting Elf.

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      Book preview

      Trade Shows - Dave Donelson

      Trade Shows

      The Dynamic Manager’s Handbook On

      How To Maximize Your Expo Investment

      by Dave Donelson

      Donelson SDA, Inc.

      Copyright 2011 Dave Donelson

      ISBN: 9781466018235

      Smashwords Edition

      A note from the author

      The Dynamic Manager Handbooks are for entrepreneurs, managers, and others who want to succeed in small business by learning more about management techniques, operations, and best practices. Each volume in the collection is devoted to a single topic. The material was extracted from the Dynamic Manager Guides, my series of books based on my experiences as a business journalist, consultant, and entrepreneur.

      Table of Contents

      Chapter 1 - Trade Show Exhibition For Fun And Profit

      Chapter 2 - Getting The Most Out Of Attending Trade Shows

      Chapter 3 - Trade Show Seller Secrets

      About Dave Donelson

      Chapter 1

      Trade Show Exhibition For Fun And Profit

      Three P’s—Planning, Preparation, and Presentation—combined with whole-hearted follow-up are your keys to getting the most out of your trade show marketing efforts.

      Trade shows can be very effective outlets for showcasing your products and services to huge numbers of customers and potential clients. Most show attendees are there because they want to see how your product works and what it looks like while evaluating the competition. Most of them have some influence when it comes to purchasing for their company and surveys show that customers rate the importance of trade shows above trade magazine articles and regular sales contacts in terms of helping them make buying decisions.

      As an exhibitor, you can use a trade show to strengthen existing business relationships, find new customers and potential partners, and scope out the competition.

      Planning

      Large companies can easily send people to a show without disrupting their operations, but for a small business owner, choosing which events to attend can be a difficult task. Going to a trade show not only costs money, it also can result in lost time running the business—a risk small business owners may hesitate to take. If

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