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    Profit Makers: The Dynamic Manager’s Handbook On How To Run A Better Business
    Profit Makers: The Dynamic Manager’s Handbook On How To Run A Better Business
    Profit Makers: The Dynamic Manager’s Handbook On How To Run A Better Business
    Ebook64 pages43 minutes

    Profit Makers: The Dynamic Manager’s Handbook On How To Run A Better Business

    By Dave Donelson

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    About this ebook

    Some of us fight change and some of us embrace it, but we all have to deal with it. This handbook covers a variety of management techniques to manage change while maximizing profits.

    “Change Is In The Air Everywhere” explores the many changes that affect your business. Customers come and go and their needs are new every day. Employees, vendors, even the tools you use are in a constant state of flux.

    “Temptation By The Numbers” gives you a blueprint for evaluating potential new lines of merchandise or services.

    “Details, Details, Details” explains how the little things you do can add up to big profits for your business.

    “Negotiate Your Way To Profits” details how to prepare for and execute successful negotiations with suppliers, customers, and employees.

    “Training Yourself” lists numerous resources to help you improve your management skills.

    “Case Study: Man Against Machine” looks at the ways rapidly-changing technology affects companies in the automotive aftermarket with lessons for businesses in all industries.

    “Greening Your Company” shows the profit potential in making your company environmentally conscious.

    LanguageEnglish
    PublisherDave Donelson
    Release dateJul 19, 2011
    ISBN9781466136335
    Profit Makers: The Dynamic Manager’s Handbook On How To Run A Better Business
    Author

    Dave Donelson

    Dave Donelson’s world-roving career as a management consultant and journalist has led to writing and photography assignments for dozens of national publications. The Dynamic Manager's Guide series is based on his work with hundreds of business owners and managers as well as his own experiences as a successful entrepreneur. He is also the author of Creative Selling: Boost Your B2B Sales and two novels, Heart Of Diamonds and Hunting Elf.

    Read more from Dave Donelson

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      Book preview

      Profit Makers - Dave Donelson

      Profit Makers

      The Dynamic Manager’s Handbook On

      How To Run A Better Business

      by Dave Donelson

      Donelson SDA, Inc.

      Copyright 2011 Dave Donelson

      ISBN: 978-1466136335

      Smashwords Edition

      A note from the author

      The Dynamic Manager Handbooks are for entrepreneurs, managers, and others who want to succeed in small business by learning more about management techniques, operations, and best practices. Each volume in the collection is devoted to a single topic. The material was extracted from the Dynamic Manager Guides, my series of books based on my experiences as a business journalist, consultant, and entrepreneur.

      Table of Contents

      Chapter 1 - Change Is In The Air Everywhere

      Chapter 2 - Temptation By The Numbers

      Chapter 3 - Details, Details, Details

      Chapter 4 - Negotiate Your Way To Profits

      Chapter 5 - Training Yourself

      Chapter 6 - Case Study: Man Against Machine

      Chapter 7 - Greening Your Company

      About Dave Donelson

      Chapter 1

      Change Is In The Air Everywhere

      Some of us fight change and some of us embrace it, but we all have to deal with it.

      Nothing is so permanent as change. The customer you deal with today will not be the same one you see tomorrow. Your employees will have a different outlook on work when they get up in the morning and your vendors will come through the door with new products, new prices, and oh, by the way, new corporate owners with new credit requirements. More of your tools will have LCD screens and many of them will talk wirelessly to your customer and to each other. You can only hope they keep talking to you. In every type of business—change happens.

      Some of us fight change and some of us embrace it, but we all have to deal with it. You have to respond to the market, says Michael Young, owner of Street Rods by Michael in Shelbyville, Tennessee. If you can’t adapt, you’re not going to be here in five years.

      Consider your customers. Most company owners are justifiably very proud of having a base of loyal customers. If they rely exclusively on those loyal customers to support their revenue stream, though, it won’t be long before they see their sales decline. Why? Because customers change. Consider just one simple fact: twenty percent of Americans move every year. While not every one of them moves across the country and therefore out of your market area, many do. And even those that just move across the street put a dent in their disposable income with moving expenses, etc., that cut into their budget for other things—like what you sell. Those lost sales have to be replaced by sales to new customers just to stay even.

      Even the customers who do stick around change. Their tastes evolve, they learn new things, they get bored and want to do or own something different. If nothing else, they get older. The baby boomers, the generation that gave us the Rat Fink and American Graffiti, has started cashing Social Security checks. How will that change their propensity to spend money on hot tubs, designer denims, or flat screen TVs? And will the younger customers who hopefully come along to replace them be looking for the same things? Not likely. That’s one reason you see more muscle cars on the street and fewer ‘34 Fords; more Hondas and fewer Chevrolets. It’s not just a change in fashion—it’s a change in the customer.

      Don’t fight it

      So how do you deal with change?

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