Rescue Your Money: How to Invest Your Money During these Tumultuous Times
By Ric Edelman
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About this ebook
If you're scared or confused about how to handle your investments and fed up with “advice” from brokers, advisors, and media darlings that has cost you huge sums and placed your financial security at risk, the cure is in your hands.
Ric Edelman, an award-winning advisor with more than two decades of experience, reveals the one investment goal you should have, the two obstacles you'll face, and why you've been failing with your investment strategies. Above all, he shares the secret to successful investing—and even includes a special section for those who are already retired.
-Rescue yourself from the pain of watching your life savings go down the drain.
-Regain the confidence that your investments can provide you with lifelong financial security and prosperity.
-Get a great night's sleep by not having to lie awake worrying about your investments.
Ric Edelman
Ric Edelman is Barron's #1 independent financial advisor, the bestselling author of seven books on personal finance, and host of The Ric Edelman Show, heard on radio stations nationwide. Ric's firm, Edelman Financial Services, manages $5 billion in assets and has been helping people achieve financial success for twenty-five years.
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Rescue Your Money - Ric Edelman
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Contents
Note to Readers
Acknowledgments
Overview
The Secret to Successful Investing
Chapter 1
One Major Goal You Should Have
Chapter 2
The Two Major Obstacles That You’ll Face
Obstacle 1: Taxes
Obstacle 2: Inflation Erodes Your Buying Power
Why Those Who Invest Safely
Often Go Broke
The Minimum Return You Must Earn
Investments That Can Generate the Returns You Need
Chapter 3
One Big Question
Market Timing — aka Buy Low/Sell High
Following the Fads
Do You Trust the Media?
Not-So-Expert Advice
Don’t Count On Quality
Hot Sectors That Aren’t
Chapter 4
The Two Truths
That Prevent You from Investing Successfully
Basic Truth 1: Stock Prices Rise and Fall
Basic Truth 2: The Stock Market Is Risky, Volatile, and Unpredictable
Why You Mustn’t Look
The Truth About the Two Basic Truths
Chapter 5
The Secret
It’s a Game of Horseshoes, Not a Horse Race
Something Else the Media Never Tell You
Optimizing Versus Maximizing
Chapter 6
The Secret to the Secret
Crucial Step 1: Maintain a Long-term Focus
Crucial Step 2: Buy Low/Sell High
The Penalty If You Fail to Buy Low/Sell High
The Right Time to Buy Low/Sell High
Rebalancing by Time
Rebalancing by Percentage
Chapter 7
What If You’re Already Retired?
Chapter 8
The Most Important Part of the Secret
Turnover
Fees
Conclusion
Ric’s Recipe
About the Author
Notes
Index
NOTE TO READERS
This publication contains the opinions and ideas of its author. The strategies outlined in this book may not be suitable for every individual and are not guaranteed or warranted to produce any particular results. Presentation of performance data herein does not imply similar results will be achieved in the future. Any such data is provided merely for illustrative and discussion purposes; rather than focusing on the time periods used or the results derived, the reader should focus instead on the underlying principles.
This book is sold with the understanding that neither publisher nor author, through this book, is engaged in rendering legal, tax, investment, insurance, financial, accounting, or other professional advice or services. If the reader requires such advice or services, a competent professional should be consulted. Relevant laws vary from state to state.
No warranty is made with respect to the accuracy or completeness of the information contained herein, and both the author and the publisher specifically disclaim any responsibility for any liability, loss, or risk, personal or otherwise, which is incurred as a consequence, directly or indirectly, of the use and application of any of the contents of this book.
This book is dedicated to all those who, despite being apprehensive about investing, are convinced that financial security and prosperity can be theirs if someone will simply show them the way.
Acknowledgments
Millions of Americans are impulsively making bad investment decisions. You need solid and effective advice, and you need it delivered in a quick, clear manner.
The advice you’re looking for is in your hands.
I am indebted to my firm’s financial planners for their assistance in the development of this book, to my supervisor of creative services Christine Janaske, staff editor Mike Lewis, and portfolio manager Mitch York.
Thanks go to Simon & Schuster and my editor, Ben Loehnen, and, as always, my agent, Gail Ross.
Most important is my wife, Jean. Her love and support make everything I do possible.
An investment in knowledge always pays the best interest.
— Benjamin Franklin
Overview: The Secret to Successful Investing
What is the secret to successful investing? If you’re like many Americans, you’ve sought the answer. Indeed, there’s no shortage of ideas. Stocks, bonds, mutual funds, exchange-traded funds, real estate, options trading, commodities — you’ve encountered dozens of ways to invest. You’ve also tried some of them.
And they’ve all led you to the same place: this book.
After all, if any of those ideas had made you rich, you wouldn’t be reading this page right now.
I’ve seen a lot of people like you in my three decades as a financial planner. You’re careful with your money, and you want it to grow. You’ve tried a lot of ideas, maybe even worked with a broker or two (or three), but nothing seems to have worked.
That’s okay. It’s even common. Throughout the 30 years my firm has been managing billions of dollars for people just like you, I’ve spent a lot of time studying investment strategies and learning how consumers get it wrong and what you need to do to get it right.
And I have exciting news for you! I’ve found the secret to successful investing, and I’m sharing it with you in this book. The secret is so clear, so obvious, and so easy that you’ll kick yourself for missing it all these years. To find out what that secret is, all you have to do is turn the page.
Buy Low
Sell High
Uh-oh. I suspect you’re feeling a little disappointed. Maybe even a little annoyed. I paid how much for a book that tells me to buy low/sell high? You’ve got to be joking.
Indeed, you are probably hoping — even assuming — that I am joking. Everyone knows you’re supposed to buy low/sell high. And everyone also knows the line is a joke, because everyone knows it can’t be done.
But it’s really true. The key to investment success really is buying low and selling high. And in this book I really am going to show you how to do it.
To help you understand how to do it correctly, I’m also going to show you:
the one major goal you should have as you seek investment success;
the two