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    Madvertising: 1975-1985: The Inside Story Of Advertising's Wildest Decade
    Madvertising: 1975-1985: The Inside Story Of Advertising's Wildest Decade
    Madvertising: 1975-1985: The Inside Story Of Advertising's Wildest Decade
    Ebook159 pages1 hour

    Madvertising: 1975-1985: The Inside Story Of Advertising's Wildest Decade

    By Martyn Forrester

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    About this ebook

    A humorous look at the wild world of British advertising when it was at the pinnacle of its power, in the 1970s and 80s.

    Written by an insider, it lifts the lid on the real disasters and in-fighting that took place; and reveals how to get in, how to get out and how to market.

    This book was first published as Everything You Always Suspected Was True About Advertising But Were Too Legal, Decent and Honest to Ask, and has been re-released with a new chapter.

    LanguageEnglish
    PublisherApostrophe Books Ltd
    Release dateJan 17, 2012
    ISBN9781908556011
    Madvertising: 1975-1985: The Inside Story Of Advertising's Wildest Decade
    Author

    Martyn Forrester

    One publisher called Martyn Forrester the most widely sold and unheard of author in Britain. His catalogue of Sunday Times bestsellers includes 12 ghosted autobiographies in the Top Ten (3 of them at No. 1); 3 humour titles at No. 1, and 14 other titles in the Top Three (3 of them at No. 1). Before becoming a full-time writer, Martyn taught English, ran language schools in London and Madrid, and was an award-winning copywriter at several top ad agencies. In 1985 he quit advertising to write about advertising, and went on to help polar explorers, adventurers, train robbers and military heroes construct their memoirs. He has also produced more than seventy fiction and non-fiction titles under various pseudonyms, and co-written more than a dozen thrillers. In his spare time, he has written screenplays, judged the BAFTAs, and script-doctored for publishers and film companies both sides of the Atlantic.

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      Book preview

      Madvertising - Martyn Forrester

      Orwell

      Advertising: It’s So Bracing

      There are just 15,000 workers in the entire British advertising industry, and that includes the cleaners. Many other people depend on it for their livelihoods—restaurateurs and publicans, mostly. But it is essentially about this dedicated force of 15,000 hard-working professionals—and the billions of pounds of advertising expenditure that they handle each year—that this book is written.

      You’ll notice two things about it as you read on. The first is that it deals only with British advertising. This is because no other nation produces ads worth talking about—not even America, the former United States of Advertising. The second is that it deals only with advertising that has been paid for as recognisable advertising—and so we won’t be talking about the sort of ‘product placement’ deals that had Steven Spielberg rubbing our noses in JVC, Toyota and Pepsi in Back To The Future.

      An Advertising Association survey has revealed that 77 percent of Britons approve of advertising ‘a little or a lot’. It was a different story twenty years ago. Then, the same percentage were moaning that commercials actively spoiled their telly-viewing lives. People nowadays are increasingly involved in advertising. T-shirts are covered in it. Comedians make jokes about it. Television and radio series are based on it. Newspapers and magazines carry articles about the new Oxo family, or where the Guinness toucan has flown to—indeed, where the entire Guinness account has flown to. Football crowds know a nice jingle when they hear one, Cyril. Cinema-goers know a nice bottom when they see one, and male models who take their jeans of in launderettes become instant celebrities. But best of all, tell your fellow guests at a dinner party that you work in advertising, and they no longer look at you as if you were an unpleasant substance they’d just found on their shoes.

      For all this, we must give credit to Mrs Thatcher. Thanks to her, most people in this country can now name at least one agency: Saatchi and Saatchi (even though it is, in fact, at least twenty-seven agencies). But of Saatchi’s, less later.

      OVERHEARD IN THE CITY

      ‘You won’t go far wrong if you follow the edicts of David Ogilvy. But you won’t necessarily produce anything brilliant, either.’

      OVERHEARD UPSTAIRS AT LANGAN’S

      ‘I taught him everything he knows. Not everything I know, but everything he knows . . .’

      OVERHEARD IN SOHO SQUARE

      ‘We call Ted Bates the mushroom agency. They keep us in the dark, and feed us

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