Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    E-marketing Boot-Camp! 27 Essential Tips Every Small Business Owner Should Know.
    E-marketing Boot-Camp! 27 Essential Tips Every Small Business Owner Should Know.
    E-marketing Boot-Camp! 27 Essential Tips Every Small Business Owner Should Know.
    Ebook118 pages1 hour

    E-marketing Boot-Camp! 27 Essential Tips Every Small Business Owner Should Know.

    By Anthony Morgan-Clark

    ()

    Read preview

    About this ebook

    This book is essential reading for all small business owners. In it, author and serial entrepreneur Anthony Morgan-Clark discloses the 27 most important tips you need to successfully market your business online.
    '27 essential tips...' helps you become e-marketing savvy in a month. Each chapter deals with one aspect of e-marketing, and covers such topics as Facebook, Twitter, understanding your market, converting leads, segmenting your email subscription list and also a range of copywriting principles you can apply to your website and your emails. Each chapter is designed as a lesson; the learning from which you can implement right now in order to improve your ROI from your marketing efforts.
    Whether you are a sole trader yet to publish a website; a small business owner looking to increase trade through better social media engagement, or a website owner looking to convert more leads, this boot-camp will give you all the basics you need to know in order to meet your marketing goals.
    ’27 essential tips...’ is the perfect place to start you e-marketing journey. Each chapter is short, clear and concise, and focuses on action rather than theory. It will help you develop your emarketing skills; provide you with much food for thought with regard to what you can do next; and even serves as a handy refresher for those of you who’ve been at it for a while!
    Give your emarketing the boost it needs!

    LanguageEnglish
    PublisherAnthony Morgan-Clark
    Release dateAug 21, 2014
    ISBN9781310277870
    E-marketing Boot-Camp! 27 Essential Tips Every Small Business Owner Should Know.
    Author

    Anthony Morgan-Clark

    Anthony is an independent author of novels, novellas and short stories. He writes across all styles of horror, as well as sci-fi, thrillers and non-genre fiction. His horror has been compared to that of early James Herbert, and to Graham Masterton. Anthony currently lives in the Forest of Dean, in the UK.

    Read more from Anthony Morgan Clark

    Related to E-marketing Boot-Camp! 27 Essential Tips Every Small Business Owner Should Know.

    Related ebooks

    E-Commerce For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      Social Media Marketing On Facebook

      Sep 14, 2020

      Social media is one of the most powerful channels for marketing products. It therefore pays any producer to invest time and effort to create high-quality, visually attractive online content. And this applies in agriculture as much as anywhere else. S

      1 min read

    • Article

      My Top Four Ideas For Personalised Social Media Marketing

      Sep 22, 2021

      This is the practice of sending target adverts to consumers who’ve already interacted with your website, the people who might have read your latest news section or added items to their cart but not checked them out. Focus on these people, and show th

      1 min read

    • Article

      Solve It In 7

      Sep 3, 2020

      So, you want to start a blog? Great idea! But with so many amazing creative blogs out there already, how do you make yours stand out? How do you get people returning for more, and how do you build a loyal following? Experts at employment agency Reed.

      2 min read

    • Article

      Marketing And Growing A New Business

      Feb 28, 2020

      Social media has allowed companies to leapfrog traditional media and forge relationships with customers. With an already large and growing flock to these digital platforms, marketers and businesses are milking widespread use by connecting with target

      4 min read

    • Article

      Rethinking Social Media Marketing

      May 27, 2019

      WITH THE recent scandals around social media platforms some are questioning whether the golden age of social media has passed. This shift in sentiment toward social media is a good indication that it’s time to rethink your strategy. According to the

      3 min read

    • Article

      Find Work Through Social Media

      Aug 7, 2020

      The past few months have been tough for freelance artists and illustrators, to say the least. With projects cancelled left, right and centre, and with physical networking becoming nigh-on impossible, many have turned to social media as a way to find

      6 min read

    • Article

      How to Sell Yourself

      Dec 1, 2019

      How to Sell Yourself
      2 min read

    • Article

      Social Media Success On A Shoestring Budget

      Nov 15, 2020

      In 2018, Acton came to Mosh with the desire to build a social media presence for Indomie noodles. While delicious, at the time Indomie was seen as the “foreign noodles” among local offerings. Fast-forward a mere two years and Indomie’s value market s

      2 min read

    • Article

      Marketing Online

      Mar 30, 2022

      Marketing Online
      1 min read

    • Article

      Building Good Client Relationships

      May 14, 2021

      There are many pillars that support good customer relations (and hence business success); amongst these are recognition, acknowledgement and praise. The fresh-produce sector provides many opportunities to practise these. Indeed, they are essential it

      1 min read

    • Article

      Tips for Optimizing Your Content

      Sep 28, 2020

      To create the kind of content that entertains to the point where audiences want to invest in a product, you need to adhere to certain principles of the web and add your own spark. Learn about the principles of writing for the web. Headings, short pa

      1 min read

    • Article

      Making Memories

      Feb 11, 2018

      Making Memories
      5 min read

    • Article

      Outdoor Bountry

      Mar 13, 2020

      Outdoor Bountry
      9 min read

    • Article

      10 Reasons Social Selling Is Failing

      Nov 2, 2016

      1. LACK OF CONTENT Your social selling program isn’t going to work without content. You may want to make noise on the social channels, and you may want attention. You can’t have attention without content. Salespeople without content are unarmed. 2.

      2 min read

    • Article

      Niche Market PR

      Sep 28, 2020

      Niche Market PR
      3 min read

    • Article

      5 Affordable Ways To Make Money Online

      Feb 17, 2020

      If you’re particularly passionate about and knowledgeable in a certain field, turning it into content via a blogging platform could earn you money. There are various free hosting sites for bloggers, such as Blogger.com or Tumbler.com. However, some o

      2 min read

    • Article

      Industry Insights

      Mar 24, 2021

      Industry Insights
      11 min read

    • Article

      Keys To Counting Content KPIs

      Aug 12, 2018

      One of the major problems content marketers face is not knowing how to track the effectiveness of their content. Many believe that content marketing is subjective and that it depends on some intangible metrics, but it’s not true. There is a wide rang

      4 min read

    • Article

      Track Your Marketing Metrics To Improve Your Impact And Reach

      Jun 22, 2020

      When things are going well, marketing and business development tend to slide towards the bottom of your practice’s long to-do list. However, the current operating environment – caused by the coronavirus pandemic and its subsequent shutdown – has seen

      4 min read

    Related categories

    Reviews for E-marketing Boot-Camp! 27 Essential Tips Every Small Business Owner Should Know.

    0 ratings

    0 ratings0 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words

      Book preview

      E-marketing Boot-Camp! 27 Essential Tips Every Small Business Owner Should Know. - Anthony Morgan-Clark

      As always, for my wife, Ali, and for Jack and Rhian.

      Copyright information

      This work is copyright 2014 Anthony Morgan-Clark.

      All rights reserved

      This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please return to your favourite ebook retailer and purchase your own copy. Thank you for respecting the hard work of this author.

      About the author

      The owner and founder of AnthonyMorganClark.com, I am an independent author and freelance copywriter based in the Forest of Dean. I also offer CV writing and editing services to individuals. I have written countless CV’s for people at all stages of their career, from those of few qualifications looking to take their first steps into the employment market, to graduates, to career-changers, to those seeking promotion from the delivery of services to management positions.

      Prior to moving to full-time freelance work I spent twelve years working in the residential childcare and alternative education industries, establishing and managing projects and teams. My responsibilities included managing the whole recruitment process, from writing job advertisements and job descriptions, to interviewing candidates and writing the induction and appraisal processes. I have provided recruitment consultancy services to small businesses looking to recruit the right candidates, from designing job descriptions to writing interview questions to sitting in on interviews to give a second opinion on candidates. I have written and presented CV workshops for jobseekers and taught sessions on writing CV’s for youth work charities. I have drawn upon all my experiences in order to produce this ebook for Kindle.

      I have ghost-written blogs for American websites, and provided copywriting and editing services to many others.

      My first foray into emarketing came about when I was asked to rewrite the website copy for my first employers in the care industry; as a qualified English teacher they assumed that I’d be good at it – it turns out they were right, and the website resulted in referrals from across the UK .Since then I have never looked back.

      I hold an honours degree in education (specialising in English and SEN), the Diploma in Health and Social Care, a Diploma in Management, and a Level Six Certificate in Leadership and Management accredited by the Chartered Management Institute.

      My online CV can be found at .AnthonyMorganClark.Wordpress.com.

      Table of contents

      Dedication

      Copyright information

      About the author

      Introduction

      Chapter one: congratulations

      Chapter two: it’s just writing, isn’t it?

      Chapter three: copy vs. web copy

      Chapter four: funnelling and calls to action

      Chapter five: answering the puzzle

      Chapter six: plan, draft, proof

      Chapter seven: what’s your style? pt1

      Chapter eight: what’s your style? pt2

      Chapter nine: thank you

      Chapter ten: chasing your tail

      Chapter eleven: Facebook tips

      Chapter twelve: more Facebook tips

      Chapter thirteen: tips for Twitter

      Chapter fourteen: more tips for Twitter

      Chapter fifteen: final Twitter tips

      Chapter sixteen: back to copy, part one

      Chapter seventeen: back to copy, part two

      Chapter eighteen: back to copy, part three

      Chapter nineteen: back to copy, part four

      Chapter twenty: call to action, part one

      Chapter twenty-one: call to action, part two

      Chapter twenty-two: who are your customers?

      Chapter twenty-three: a demonstration

      Chapter twenty-four: email marketing with permission

      Chapter twenty-five: email marketing with AIDA

      Chapter twenty-six: six final email tips.

      Chapter twenty-seven: take action!

      Connect with me

      Also by Anthony Morgan-Clark

      Introduction

      As a serial startup entrepreneur I know how daunting and difficult e-marketing can be. Not everyone likes or has a natural talent for writing; in fact for many people that is their excuse not to engage in it. But let me tell you this: I don’t like and have no natural ability for mechanics. But when I found out how much money I could save by completing a basic service on my motorbike, I damn well made the effort to learn.

      This book won’t save you money.

      This book will make you money – but only if you take the time to learn what I have to offer and if you put it into action.

      It’s a fact that common copy mistakes will drive away customers. It’s a fact that you probably aren’t making the most of your social media accounts. It’s a fact that improving both of those things, alongside producing decent written content for your blog and all the other things we’ll deal with over the course of the book, will improve your sales potential.

      Think of it like this: if it was easy everybody’d be doing it.

      Let me tell you something else: it may not be easy, but it’s also nowhere near as hard as some people (people who make fantastic profits with crap like advanced Twitter workshops and hidden Facebook profits seminars) would like you to think. The solutions to people’s fears always sell well – even if the person selling you the solution is also selling you those fears.

      This book is packed with tips. I am not positioning myself as an ‘expert’. Why? Because ‘experts’ generally know bugger-all. Most of them are charlatans. They charge ridiculous fees to tell you how they became successful, and to tell you how you could be so much more successful if only you were more like them. Then when it doesn’t work it’s because you did something wrong, or because you didn’t do enough... never because you are in a different situation than they were; and whilst they know their situation inside out they know nothing about yours. It’s never their fault.

      I don’t claim

      Enjoying the preview?
      Page 1 of 1