Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    Sales Secrets For Product Managers: Tips & Techniques For Product Managers To Better Understand How To Sell Their Product
    Sales Secrets For Product Managers: Tips & Techniques For Product Managers To Better Understand How To Sell Their Product
    Sales Secrets For Product Managers: Tips & Techniques For Product Managers To Better Understand How To Sell Their Product
    Ebook93 pages39 minutes

    Sales Secrets For Product Managers: Tips & Techniques For Product Managers To Better Understand How To Sell Their Product

    By Jim Anderson

    ()

    Read preview

    About this ebook

    The job of a product manager is made even more difficult by the simple fact that it really does not come with any clear instructions on how to do it correctly. As product managers we are constantly searching for ways to become better.

    What You'll Find Inside:
    * 9 WAYS TO TO BECOME AN INFORMATION PRODUCT MANAGER
    * WHY PRODUCT MANAGERS NEED TO KNOW THAT COST PLUS PRICING IS WRONG, WRONG, WRONG
    * WHAT IS A “PRODUCT VISION”?
    * WEB 2.0 PRODUCT MANAGEMENT: IT’S ALL ABOUT PARTICIPATION

    One of the things that every product manager quickly realizes is that their career success is very closely tied to the financial success of their product. It is the job of the product manager to make sure that his or her product is meeting the needs of their customer.

    One of the most challenging aspects of creating a product that meets a customer's needs is to decide on what the right price to charge is. The goal is to charge as much as you can without exceeding what your customer's perception of the value of your product is. There are a lot of wrong ways to do this and just a few correct ways.

    One of the most important things that a product manager can do is to learn from the actions of other product managers. Not all product management programs succeed. We need to teach ourselves to keep our eyes open and watch and learn from both the successes and failures of other product managers.

    As though being a product manager was not hard enough, we also don't control the world in which we live. This means that we need to create plans to deal with events like product name changes, recessions, and irrational customers.

    This book has been written to provide you with the insights that you are going to need in order to develop your product management skills. We'll be talking about what you need to take into consideration when you are creating a price for your product, how to start your year off on the right foot, and how to create a vision for your product.

    LanguageEnglish
    PublisherJim Anderson
    Release dateSep 5, 2014
    ISBN9781501054846
    Sales Secrets For Product Managers: Tips & Techniques For Product Managers To Better Understand How To Sell Their Product
    Author

    Jim Anderson

    J Jim Anderson is Visiting Research Fellow in the Department of Educational Studies at Goldsmiths, University of London. His work focuses on: theories and methods of second language learning and bilingualism, including Content and Language Integrated Learning (CLIL); multilingualism and new literacies; and language policy. Underlying this is a commitment to an integrated and inclusive approach to language and literacy education incorporating the areas of foreign and community/heritage language learning as well as English as an Additional Language and English mother tongue. Jim is co-director with Dr Vicky Macleroy of the Critical Connections: Multilingual Digital Storytelling Project launched in 2012.

    Read more from Jim Anderson

    Related to Sales Secrets For Product Managers

    Related ebooks

    Marketing For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      Customer-centric From Its Core

      Sep 16, 2018

      What’s been the biggest change you have seen in your career? I think one of the biggest things I am seeing recently is data becoming more and more important in how businesses operate and how they deliver customer experiences. Even a few years ago whe

      2 min read

    • Article

      Editor's Note

      Oct 14, 2019

      Everything’s a little bit upside-down. As we industrialised, manufacturing and transport became more affordable and manageable. Big business grew; big business leaders grew complacent. Soon they were able to visualise items ordered, manufactured, shi

      2 min read

    • Article

      Making Experimentation Work For You

      Sep 1, 2020

      You have said that every organization should embrace the practice of continuous experimentation. Why is this so critical, particularly right now? The main reason is that experimentation is the engine of innovation. As a result, anyone who cares about

      6 min read

    • Article

      The Future Of Fast Food

      Sep 29, 2021

      South Africa’s fast-food industry is a textbook example of a competitive industry. No franchise dominates the market: while KFC is the biggest, there are at least 20 other brands with at least 30 stores. Think of Steers, Debonairs, Wimpy, Nando’s, Mc

      3 min read

    • Article

      Solving Problems Before They Start

      Sep 1, 2020

      How do you define ‘upstream thinking’, and why is it so powerful? There’s a public-health parable that captures the distinction: You and a friend are having a picnic by the side of a river. Suddenly you hear a shout from the direction of the water —

      7 min read

    • Article

      Traditional Pricing Strategies: Do They Work?

      Nov 30, 2016

      COST BASED “It’s easy and doesn’t require research,” says Kyle Jensen, director of entrepreneurship at the Yale School of Management. “People figure, ‘I know what it costs to make this widget, so I’ll just tack on another 20 percent and feel good ab

      1 min read

    • Article

      Key Considerations For Organisations Looking To Transform Customer Experience

      Jul 7, 2019

      Businesses can’t simply decide to transform one day, then jump straight changing for change’s sake. It’s essential to plan the transformation carefully and understand the barriers and opportunities that could arise. Equally, some research suggests bu

      2 min read

    • Article

      The Winning Edge Principle

      Jun 30, 2021

      The Winning Edge Principle
      1 min read

    • Article

      The Next Chapter In The Start-up Growth Story

      Aug 19, 2021

      India’s start-up ecosystem is a global success story where the synergies and active collaboration across geographies have contributed significantly. The country’s start-ups have even defied all odds brought on by the Covid-19 pandemic. Many Indian te

      5 min read

    • Article

      The Art Of Advertising

      Jul 1, 2021

      The Art Of Advertising
      6 min read

    • Article

      A Digital Conundrum

      Jun 25, 2018

      A Digital Conundrum
      9 min read

    • Article

      Spring 2018: Value Creation

      May 1, 2018

      WHATEVER YOUR ORGANIZATION PRODUCES — whether it be the latest technology, a healthcare experience or some type of financial service — one hard truth applies: Your offering has zero value unless your customers perceive value in it. One of the core ch

      2 min read

    • Article

      When The Money Comes Calling...

      Aug 17, 2021

      Five years after my co-founder and I launched our A.I. marketing firm, Retention Science, we made the Inc. 5000 for the first time, in 2018, and offers began rolling in to purchase our business. We weren’t ready to sell-more and more brands were turn

      5 min read

    • Article

      How To Beat Price-focused Competitors

      Apr 22, 2019

      SO YOU’VE GOT a good share of your market. Your business is ticking along nicely, revenue is increasing, and profit is too. You’re feeling pretty great about your success so far. Then along comes an overseas competitor, with big buying power, a hefty

      2 min read

    • Article

      Why Digital Marketers Should Seek A Single Source Of Truth

      Oct 14, 2018

      The current frontier of mobility enables organisations to meaningfully connect with their customers, wherever they are and on the channel and device of choice. With two billion active users on Facebook, one billion people using Instagram, billions of

      2 min read

    • Article

      Sentimental Analysis

      Dec 1, 2021

      Sentimental Analysis
      3 min read

    Related categories

    Reviews for Sales Secrets For Product Managers

    0 ratings

    0 ratings0 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words

      Book preview

      Sales Secrets For Product Managers - Jim Anderson

      When you became a product manager, did anyone take the time to mention to you that you were signing up to become a member of your company's sales department? You might have thought that you were joining the marketing department, but if your product doesn't sell, then you won't be holding on to your product management job for long!

      Every product manager needs to take the time to discover how to work closely with the members of their sales department. Yes, you control the product, but they control how well it sells and in the end, that's all that matters. Your product is competing for their time and attention with all of the other products that your company wants them to sell. You've got to find a way to get their attention and motivate them.

      The sales process is a fixed thing. Customers realize that they have a problem, they go searching for solutions and then they encounter your company's sales teams. When this happens your sales teams have to know about your product. They have to understand how it works. They have to know who it competes against and why your product is better.

      No two products are the same. This means that the responsibility of training the sales teams ultimately falls on your shoulders. No matter if you are selling a physical product, a license, or a service, you need to teach your sales team how to sell it correctly.

      In most companies, the sales teams won't report in to you. However, you are going to have to build a relationship with them that will allow you to work closely with them. When they encounter a problem or a new competitor, you are going to want them to feel comfortable enough with the relationship that you have built with them so that they'll come to you for help.

      In this book we're going to cover just exactly what a product manager needs to do in order to create a working relationship with his or her sales department. We'll discuss how complex sales processes can be managed, how to deal with RFPs, and how extra services can be added to an existing sale.

      For more information on what it takes to be a great product manager, check out my blog, The Accidental Product Manager, at:

      www.TheAccidentalPM.com

      Good luck!

      Dr. Jim Anderson

      About The Author

      I must confess that I never set out to be a product manager. When I went to school, I studied Computer Science and thought that I'd get a nice job programming and that would be that. Well, at least part of that plan worked

      Enjoying the preview?
      Page 1 of 1