Sales Secrets For Product Managers: Tips & Techniques For Product Managers To Better Understand How To Sell Their Product
By Jim Anderson
()
About this ebook
The job of a product manager is made even more difficult by the simple fact that it really does not come with any clear instructions on how to do it correctly. As product managers we are constantly searching for ways to become better.
What You'll Find Inside:
* 9 WAYS TO TO BECOME AN INFORMATION PRODUCT MANAGER
* WHY PRODUCT MANAGERS NEED TO KNOW THAT COST PLUS PRICING IS WRONG, WRONG, WRONG
* WHAT IS A “PRODUCT VISION”?
* WEB 2.0 PRODUCT MANAGEMENT: IT’S ALL ABOUT PARTICIPATION
One of the things that every product manager quickly realizes is that their career success is very closely tied to the financial success of their product. It is the job of the product manager to make sure that his or her product is meeting the needs of their customer.
One of the most challenging aspects of creating a product that meets a customer's needs is to decide on what the right price to charge is. The goal is to charge as much as you can without exceeding what your customer's perception of the value of your product is. There are a lot of wrong ways to do this and just a few correct ways.
One of the most important things that a product manager can do is to learn from the actions of other product managers. Not all product management programs succeed. We need to teach ourselves to keep our eyes open and watch and learn from both the successes and failures of other product managers.
As though being a product manager was not hard enough, we also don't control the world in which we live. This means that we need to create plans to deal with events like product name changes, recessions, and irrational customers.
This book has been written to provide you with the insights that you are going to need in order to develop your product management skills. We'll be talking about what you need to take into consideration when you are creating a price for your product, how to start your year off on the right foot, and how to create a vision for your product.
Jim Anderson
J Jim Anderson is Visiting Research Fellow in the Department of Educational Studies at Goldsmiths, University of London. His work focuses on: theories and methods of second language learning and bilingualism, including Content and Language Integrated Learning (CLIL); multilingualism and new literacies; and language policy. Underlying this is a commitment to an integrated and inclusive approach to language and literacy education incorporating the areas of foreign and community/heritage language learning as well as English as an Additional Language and English mother tongue. Jim is co-director with Dr Vicky Macleroy of the Critical Connections: Multilingual Digital Storytelling Project launched in 2012.
Read more from Jim Anderson
Power Distribution Unit (PDU) Secrets: What Everyone Who Works In A Data Center Needs To Know! Rating: 4 out of 5 stars4/5Reverse Mortgage Dangers Rating: 5 out of 5 stars5/5CIO Communication Skills Secrets: Tips And Techniques For CIOs To Use In Order To Become Better Communicators Rating: 0 out of 5 stars0 ratingsHow Software Defined Networking (SDN) Is Going To Change Your World Forever: The Revolution In Network Design And How It Affects You Rating: 0 out of 5 stars0 ratingsDelivering Excellence: How To Give Presentations That Make A Difference Rating: 0 out of 5 stars0 ratingsHow To Give A Great Presentation: Presentation Techniques That Will Transform A Speech Into A Memorable Event Rating: 0 out of 5 stars0 ratingsUnmasked: Exposing the Cultural Sexual Assault Rating: 5 out of 5 stars5/5IT Manager Budgeting Skills: How IT Managers Can Request, Manage, Use, And Track Their Funding Rating: 0 out of 5 stars0 ratingsProduct Manager Product Success: How To Keep Your Product On Track And Make It Become A Success Rating: 0 out of 5 stars0 ratingsCIO Business Skills: How CIOs Can Work Effectively With The Rest Of The Company! Rating: 0 out of 5 stars0 ratingsCustomer Lessons For Product Managers: Techniques For Product Managers To Better Understand What Their Customers Really Want Rating: 0 out of 5 stars0 ratingsSecrets To Planning The Perfect Speech For Motivational Speakers: How To Plan To Give The Best Speech Of Your Life! Rating: 0 out of 5 stars0 ratingsProduct Development Lessons For Product Managers: How Product Managers Can Create Successful Products Rating: 0 out of 5 stars0 ratingsIT Manager Career Secrets: Tips And Techniques That IT Managers Can Use In Order To Have A Successful Career Rating: 0 out of 5 stars0 ratingsHow To Become A Better Speaker By Changing How You Speak Rating: 2 out of 5 stars2/5Technology That Every CIO Needs To Know About: How CIOs Can Stay On Top Of the Changes in the Technology That Powers the Company Rating: 0 out of 5 stars0 ratingsProduct Failure Lessons For Product Managers: Examples Of Products That Have Failed For Product Managers To Learn From Rating: 0 out of 5 stars0 ratingsSecrets To Planning The Perfect Speech For Marketing Managers: How To Plan To Give The Best Speech Of Your Life! Rating: 0 out of 5 stars0 ratingsCommunication Skills That Every CIO Must Have: Tips And Techniques For CIOs To Use In Order To Become Better Communicators Rating: 0 out of 5 stars0 ratingsHow To Build High Performance IT Teams: Tips And Techniques That IT Managers Can Use In Order To Develop Productive Teams Rating: 0 out of 5 stars0 ratingsBuilding The Perfect Team: What Staffing Skills Do IT Managers Need? Rating: 0 out of 5 stars0 ratingsLadies, Women, and Wenches: Choice and Constraint in Antebellum Charleston and Boston Rating: 0 out of 5 stars0 ratingsPrinciple-Based Leadership: Driving Your Success as a Leader Rating: 0 out of 5 stars0 ratings
Related to Sales Secrets For Product Managers
Related ebooks
Product Failure Lessons For Product Managers: Examples Of Products That Have Failed For Product Managers To Learn From Rating: 0 out of 5 stars0 ratingsWhat Product Managers Need To Know About World-Class Product Development Rating: 0 out of 5 stars0 ratingsHow To Create A Successful Product That Customers Will Want Rating: 0 out of 5 stars0 ratingsCustomer Lessons For Product Managers: Techniques For Product Managers To Better Understand What Their Customers Really Want Rating: 0 out of 5 stars0 ratingsProduct Development Lessons For Product Managers: How Product Managers Can Create Successful Products Rating: 0 out of 5 stars0 ratingsSecrets of the World's Top Sales Performers (Review and Analysis of Harvey's Book) Rating: 0 out of 5 stars0 ratingsMarketing Skills For Product Managers Rating: 0 out of 5 stars0 ratingsProduct Manager Product Success: How To Keep Your Product On Track And Make It Become A Success Rating: 0 out of 5 stars0 ratingsPlatforms and Ecosystems Standard Requirements Rating: 0 out of 5 stars0 ratingsGrow Your Business With Netflix's Model Rating: 0 out of 5 stars0 ratingsApplication Observability Third Edition Rating: 0 out of 5 stars0 ratingsBrand Primacy: How Google Made Companies the Kings of Content Rating: 0 out of 5 stars0 ratingsChief Product Officer A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsThe Customer Revolution (Review and Analysis of Seybold's Book) Rating: 0 out of 5 stars0 ratingsDirect To Consumer A Complete Guide - 2021 Edition Rating: 0 out of 5 stars0 ratingsISAE 3402 A Complete Guide - 2021 Edition Rating: 0 out of 5 stars0 ratingsVoice of the customer A Complete Guide - 2019 Edition Rating: 0 out of 5 stars0 ratingsTechnology Product Managers A Complete Guide - 2021 Edition Rating: 0 out of 5 stars0 ratingsCustomer Insight A Complete Guide - 2021 Edition Rating: 0 out of 5 stars0 ratingsGroundwork: Get Better at Making Better Products Rating: 0 out of 5 stars0 ratingsAPI Product A Complete Guide - 2019 Edition Rating: 0 out of 5 stars0 ratingsWinning Behavior (Review and Analysis of Bacon and Pugh's Book) Rating: 0 out of 5 stars0 ratingsCracking the Management Code Rating: 0 out of 5 stars0 ratingsTest Cases A Complete Guide - 2021 Edition Rating: 0 out of 5 stars0 ratingsCustomer Centricity A Complete Guide - 2019 Edition Rating: 0 out of 5 stars0 ratingsOpenAPI A Clear and Concise Reference Rating: 0 out of 5 stars0 ratingsWinning Presentation in a Day (Review and Analysis of Abrams' Book) Rating: 0 out of 5 stars0 ratingsCRM A Complete Guide - 2021 Edition Rating: 0 out of 5 stars0 ratings
Marketing For You
Mastering ChatGPT: 21 Prompts Templates for Effortless Writing Rating: 5 out of 5 stars5/5Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered Rating: 5 out of 5 stars5/5The Passive Income Cheat Sheet Rating: 4 out of 5 stars4/5How to Talk to Anyone: 92 Little Tricks for Big Success in Relationships Rating: 4 out of 5 stars4/5Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Rating: 5 out of 5 stars5/5Influencer: Building Your Personal Brand in the Age of Social Media Rating: 4 out of 5 stars4/5The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible Rating: 4 out of 5 stars4/5The Best Credit Repair Manual Ever Written Rating: 5 out of 5 stars5/5How to Write Copy That Sells: The Step-By-Step System For More Sales, to More Customers, More Often Rating: 4 out of 5 stars4/5INSPIRED: How to Create Tech Products Customers Love Rating: 5 out of 5 stars5/5Win In Court Every Time Rating: 5 out of 5 stars5/52022 Best Ways To Make Money Online Rating: 4 out of 5 stars4/5The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue Rating: 4 out of 5 stars4/5Six Figure Blogging Blueprint Rating: 5 out of 5 stars5/5Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content Rating: 4 out of 5 stars4/5Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Rating: 4 out of 5 stars4/5The Millionaire Next Door Rating: 4 out of 5 stars4/5Exactly What to Say: The Magic Words for Influence and Impact Rating: 4 out of 5 stars4/5Propaganda Rating: 4 out of 5 stars4/5Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 4 out of 5 stars4/5The Freedom Shortcut: How Anyone Can Generate True Passive Income Online, Escape the 9-5, and Live Anywhere Rating: 5 out of 5 stars5/5Robert Cialdini's Influence: The Psychology of Persuasion Summary Rating: 4 out of 5 stars4/5
Reviews for Sales Secrets For Product Managers
0 ratings0 reviews
Book preview
Sales Secrets For Product Managers - Jim Anderson
When you became a product manager, did anyone take the time to mention to you that you were signing up to become a member of your company's sales department? You might have thought that you were joining the marketing department, but if your product doesn't sell, then you won't be holding on to your product management job for long!
Every product manager needs to take the time to discover how to work closely with the members of their sales department. Yes, you control the product, but they control how well it sells and in the end, that's all that matters. Your product is competing for their time and attention with all of the other products that your company wants them to sell. You've got to find a way to get their attention and motivate them.
The sales process is a fixed thing. Customers realize that they have a problem, they go searching for solutions and then they encounter your company's sales teams. When this happens your sales teams have to know about your product. They have to understand how it works. They have to know who it competes against and why your product is better.
No two products are the same. This means that the responsibility of training the sales teams ultimately falls on your shoulders. No matter if you are selling a physical product, a license, or a service, you need to teach your sales team how to sell it correctly.
In most companies, the sales teams won't report in to you. However, you are going to have to build a relationship with them that will allow you to work closely with them. When they encounter a problem or a new competitor, you are going to want them to feel comfortable enough with the relationship that you have built with them so that they'll come to you for help.
In this book we're going to cover just exactly what a product manager needs to do in order to create a working relationship with his or her sales department. We'll discuss how complex sales processes can be managed, how to deal with RFPs, and how extra services can be added to an existing sale.
For more information on what it takes to be a great product manager, check out my blog, The Accidental Product Manager, at:
www.TheAccidentalPM.com
Good luck!
Dr. Jim Anderson
About The Author
I must confess that I never set out to be a product manager. When I went to school, I studied Computer Science and thought that I'd get a nice job programming and that would be that. Well, at least part of that plan worked