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    Fail Fast or Win Big: The Start-Up Plan for Starting Now
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    Fail Fast or Win Big: The Start-Up Plan for Starting Now
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    Fail Fast or Win Big: The Start-Up Plan for Starting Now
    Ebook262 pages5 hours

    Fail Fast or Win Big: The Start-Up Plan for Starting Now

    By Bernhard Schroeder

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    About this ebook







    Entrepreneurs have long been taught that to be successful, they need to
    spend months perfecting a business plan and finding investors before
    they can finally launch their business. But with the marketplace
    changing at lightning speed, this notion is not only outdated—it’s
    costly.






    There’s no point to building a business in a bubble. Today’s
    entrepreneurs must embrace the idea of “failing fast.” They need to
    connect with real customers and determine quickly whether their idea is
    worth pursuing, needs new direction, or should be abandoned altogether. Fail
    Fast or Win Big     shows entrepreneurs how to:






    Create a rapid prototype of their product or service • Develop a
    business model instead of a business plan • Test it repeatedly with
    customers so they can spot failure early • Continue to refine the model
    based on customer interactions • Leverage their network and resources
    in order to run lean






    The longer it takes to launch a company, the more changes there will
    have been in the market place. Featuring real-life examples of
    entrepreneurs who set out to fail fast and ended up winning big, this
    ground breaking guide reveals how the right kind of risk can really pay
    off.



    LanguageEnglish
    PublisherAMACOM
    Release dateFeb 18, 2015
    ISBN9780814434796
    Author

    Bernhard Schroeder

    BERNHARD SCHROEDER is a director at the prestigious Lavin Entrepreneurship Center at San Diego State University. Previously a senior partner at CKS Partners, the world's largest integrated marketing communications agency, he has served as a marketing and brand expert for successful start-ups such as Amazon and Yahoo as well as Fortune 100 firms such as Apple, Nike, Kellogg's, GM, and American Express.

    Read more from Bernhard Schroeder

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