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    On-site SEO Guide: A 100% Practical Step By Step SEO Tutorial For Dummies & Beginners
    On-site SEO Guide: A 100% Practical Step By Step SEO Tutorial For Dummies & Beginners
    On-site SEO Guide: A 100% Practical Step By Step SEO Tutorial For Dummies & Beginners
    Ebook79 pages20 minutes

    On-site SEO Guide: A 100% Practical Step By Step SEO Tutorial For Dummies & Beginners

    By Albert Mora

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    About this ebook

    On-site SEO Guide: A 100% Practical Step By Step SEO Tutorial For Dummies & Beginners is a true beginner's guide based on years of experience but updated for 2015.
    You'll learn the ins and outs and best practices of successful on-site SEO to make your website more search-engine friendly.

    Each chapter will introduce you to best practices to optimize your website with images and actionable directions.

    LanguageEnglish
    PublisherAlbert Mora
    Release dateMar 10, 2015
    ISBN9781311099143
    On-site SEO Guide: A 100% Practical Step By Step SEO Tutorial For Dummies & Beginners
    Author

    Albert Mora

    CEO at Seolution and Canal IPAlbert Mora has been working on online marketing and SEO since 1997.Seolution is a DIY SEO platform that includes software to manage SEO projects. They have been working on SEO since 1997, offering search engine optimization services to more than 1,200 clients from over 40 countries.Albert Mora previously developed his professional career in the finance sector at the European level: futures and options, stock markets and banking. He’s worked for the international departments of Unilever (in The Netherlands headquarters) and Fortis (in The Netherlands headquarters), as well as for the treasury of Banca Catalana – BBV Group; having acted as Regional Manager for Bancoval bank. (RBC Investor & Treasury Services)Academic background- Business Administration graduate by ESADE.- M.B.A. (Master in Business Administration) by ESADE.- Law Graduate from the University of Barcelona.- Master in European Economy from the University of Amsterdam

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    Book preview

    On-site SEO Guide - Albert Mora

    1. Introduction

    When it comes to good organic positioning, we must remember that we are working in two different areas:

    Internal (on-page)

    It refers to internal pages of a website, i.e. optimizing the website, as having a good structure with effective keywords is essential for web positioning. When a search engine, such as Google, crawls your website, it indexes both the content and the HTML structure of the web page.

    External (off-page)

    Off-page optimization represents everything that is done externally, instead on the website itself, such as a link building strategy, with links pointing to your site from other websites, distributing articles and press releases on other sites, etc.

    This guide will be focused on the optimization of the internal, on-site elements, so we will focus on the following elements of on-site optimization:

    Domains and duplicate content 

    Friendly URLs

    Title and metatags 

    Optimized headings

    ALT codes

    Content 

    Keyword density

    Blog

    404 error page

    XML sitemap

    HTML code

    Broken links

    Other aspects

    Extra Bonus

    Readers of this ebook are entitled to access this online SEO videocourse:

    From SEO to SEO 2.0

    Instant access

    Table of contents

    INTRODUCTION

    EXTRA BONUS

    DOMAINS AND DUPLICATE CONTENT

    FRIENDLY URLS

    TITLE AND METATAGS

    OPTIMIZED HEADINGS

    ALT CODES

    CONTENT

    KEYWORD DENSITY

    BLOG

    404 ERROR PAGE

    XML SITEMAP

    HTML CODE

    BROKEN LINKS

    OTHER ASPECTS

    CONCLUSION

    ABOUT THE AUTHOR

    EXTRA BONUS

    Copyright 2015, Albert Mora. All rights reserved.

    No part of this book may be reproduced in any form or by any electronic or mechanical means, including information storage and retrieval systems, without prior permission of the publisher and author.

    While attempts have been made to verify information contained in this publication, neither the author nor the publisher assumes any responsibility for errors, omissions, interpretation or usage of the subject matter herein. This publication contains the opinions and ideas of its author and is intended for informational purposes only and is meant to be a general guide. It is not intended, nor should it be treated, as a definitive guide on the subject, nor should it be regarded as professional, legal, financial, or medical advice.

    The author and publisher shall in no event be liable or be held responsible for any loss or other damages incurred from the usage of

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