Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    Unavailable
    Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand
    Unavailable
    Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand
    Unavailable
    Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand
    Ebook272 pages4 hours

    Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand

    By Jeremy Miller

    5/5

    ()

    Currently unavailable

    Currently unavailable

    About this ebook

    #1 Globe and Mail Bestseller
    2016 Small Business Book Awards — Nominated, Marketing category

    Sticky Brands exist in almost every industry.

    Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful.

    But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand.

    Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Sticky Branding’s 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries.
    LanguageEnglish
    PublisherDundurn
    Release dateJan 10, 2015
    ISBN9781459728127
    Unavailable
    Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand
    Author

    Jeremy Miller

    Jeremy Miller is an investment analyst for a leading New York-based mutual fund company. He has more than fifteen years of experience in the financial industry, having served in various capacities in equity sales and research at several of the world's largest investment banks.

    Read more from Jeremy Miller

    Related to Sticky Branding

    Related ebooks

    Marketing For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      Making change

      Dec 7, 2021

      SPONSORED BY THE INC. 5000 HONOREES WHOSE PROFILES APPEAR IN THE FOLLOWING PAGES IF YOU’RE DOING the same thing today that you did yesterday, chances are it’s the wrong thing. No matter what industry you’re in, you’re facing a business landscape that

      11 min read

    • Article

      The Responsive Leader

      Mar 29, 2017

      DESIGNATION: .CEO, Super Group CAREER SUMMARY: Previously MD of SAB Diversified Beverages, that included SAB’s Supply Chain Services and Logistics interests. Was MD of Super Group’s Logistics and Transport division until June 2002, after which he jo

      2 min read

    • Article

      North east

      Feb 28, 2023

      North east
      4 min read

    • Article

      Journey

      Jul 1, 2021

      Journey
      6 min read

    • Article

      The biggest Movers List’s

      Jan 11, 2022

      The biggest Movers List’s
      8 min read

    • Article

      The Future Of Advertising

      Mar 20, 2018

      DIGITAL DIRECTOR ACCENTURE INTERACTIVE NEW ZEALAND Are traditional agencies still match fit, when considering agency-client partnership models, ownership of strategy and consultancies? For the modern CMO, customer experience is at the core. Brands a

      7 min read

    • Article

      JOSH MOORE Y&R NZ

      Mar 27, 2017

      JOSH MOORE Y&R NZ
      7 min read

    • Article

      Make Your Time More Valuable

      Apr 12, 2022

      Make Your Time More Valuable
      2 min read

    • Article

      Finding, And Keeping, Great Teams

      Apr 20, 2022

      Finding, And Keeping, Great Teams
      4 min read

    • Article

      Ideas That Work

      Sep 22, 2021

      Ideas That Work
      4 min read

    • Article

      The Right Outfit

      Mar 17, 2021

      The Right Outfit
      7 min read

    • Article

      Keep Some Old, Add Some New

      Jul 6, 2021

      Keep Some Old, Add Some New
      2 min read

    • Article

      Owning Your Niche Market

      Jun 24, 2021

      Owning Your Niche Market
      4 min read

    • Article

      Planting A Seed

      Mar 24, 2019

      Last month, I had the privilege of attending the Kiwibank New Zealander of the Year Awards where I was inspired by how the winners’ ideas have blossomed into initiatives helping so many Kiwis. It got me thinking about our industry, an industry built

      2 min read

    • Article

      Multiplying Your Success

      Aug 16, 2022

      Multiplying Your Success
      11 min read

    • Article

      Why Design Agencies Are Still Relevant.

      Mar 24, 2019

      AMPLIFIER DESIGN IS A CREATIVE-LED AGENCY WITH A MULTI-DISCIPLINED TEAM. WHY IS IT IMPORTANT TO BE CREATIVELED WITH DESIGNERS FIRST AND FOREMOST? At the core of any brief we get, there’s an objective to communicate a message—whether that’s a simple s

      3 min read

    Reviews for Sticky Branding

    5/5

    1 rating0 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words