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The Marketing Audit: The Hidden Link between Customer Engagement and Sustainable Revenue Growth
The Marketing Audit: The Hidden Link between Customer Engagement and Sustainable Revenue Growth
The Marketing Audit: The Hidden Link between Customer Engagement and Sustainable Revenue Growth
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The Marketing Audit: The Hidden Link between Customer Engagement and Sustainable Revenue Growth

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Auditing the marketing function within your organization is the hidden link between long-term customer engagement and sustainable revenue growth. In this book, we provide a questionnaire consisting of 50 questions that will allow you to align your marketing activities with the dynamic needs of your customers. The insights uncovered by our questions will identify areas of customer value erosion and lost business opportunities.

For example, do you know how your customers make their buying decisions and who or what sources of information they use in their decision-making? Can you identify the top three issues your customer is facing right now that could affect your business? Finally, do you "really" know how your customers feel about your products or services vs. your competitors? To uncover more critical insights, this book is a valuable business asset. This book is a small investment with a significant (and tangible) return.

LanguageEnglish
Release dateJun 6, 2015
ISBN9781312434523
The Marketing Audit: The Hidden Link between Customer Engagement and Sustainable Revenue Growth

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    Provided a case study to show how to perform an audit of the marketing activities within a company.

Book preview

The Marketing Audit - Orlando Skelton

"The aim of marketing is to know and understand the customer so well the product or service sells itself."

Peter Drucker

The Marketing Audit

The hidden link between your customers and sustainable revenue growth

THIS BOOK CONTAINS A 50 QUESTION CHECKLIST TO GET YOU STARTED ON PERFORMING A MARKETING AUDIT FOR YOUR COMPANY. IF YOU DON’T KNOW THE ANSWERS TO THESE QUESTIONS, YOU ARE LOSING BUSINESS AND CUSTOMERS!!

Knowledge Insights for Business Success

Orlando Skelton, MBA

A Guide to Performing a Marketing Audit: A Case Study

Copyright © 2015 by Orlando Skelton, MBA – SCH Consulting.

All rights reserved. No part of this book may be reproduced, stored, or transmitted by any means – whether auditory, graphic, mechanical, or electronic – without written permission from the author except in the case of brief quotations embodied in articles or reviews. Unauthorized reproduction of any part of this work is illegal and punishable by law.

ISBN: 978-1-312-43452-3

The names, characters, businesses, organizations, places, events and incidents used in this book either are the product of the author’s experience or used fictitiously to protect the identity of the participants. Any resemblance to actual persons, living or dead, events, or locales is entirely coincidental.

For questions, comments, or to be a guest on our weekly radio show contact us at:

SCH Consulting

228 Park Avenue S, Suite 20725

New York, NY 10003

consulting@schmc.com

Twitter: SCH360

Scan this code or go to http://delivr.com/2jw6g for a free bonus book in our library.

Contents

INTRODUCTION

Personalization

Dynamic Pricing

Key Insights

CASE STUDY

THE

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