The Marketing Audit: The Hidden Link between Customer Engagement and Sustainable Revenue Growth
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About this ebook
Auditing the marketing function within your organization is the hidden link between long-term customer engagement and sustainable revenue growth. In this book, we provide a questionnaire consisting of 50 questions that will allow you to align your marketing activities with the dynamic needs of your customers. The insights uncovered by our questions will identify areas of customer value erosion and lost business opportunities.
For example, do you know how your customers make their buying decisions and who or what sources of information they use in their decision-making? Can you identify the top three issues your customer is facing right now that could affect your business? Finally, do you "really" know how your customers feel about your products or services vs. your competitors? To uncover more critical insights, this book is a valuable business asset. This book is a small investment with a significant (and tangible) return.
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Reviews for The Marketing Audit
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- Rating: 5 out of 5 stars5/5Provided a case study to show how to perform an audit of the marketing activities within a company.
Book preview
The Marketing Audit - Orlando Skelton
"The aim of marketing is to know and understand the customer so well the product or service sells itself."
Peter Drucker
The Marketing Audit
The hidden link between your customers and sustainable revenue growth
THIS BOOK CONTAINS A 50 QUESTION CHECKLIST TO GET YOU STARTED ON PERFORMING A MARKETING AUDIT FOR YOUR COMPANY. IF YOU DON’T KNOW THE ANSWERS TO THESE QUESTIONS, YOU ARE LOSING BUSINESS AND CUSTOMERS!!
Knowledge Insights for Business Success
Orlando Skelton, MBA
A Guide to Performing a Marketing Audit: A Case Study
Copyright © 2015 by Orlando Skelton, MBA – SCH Consulting.
All rights reserved. No part of this book may be reproduced, stored, or transmitted by any means – whether auditory, graphic, mechanical, or electronic – without written permission from the author except in the case of brief quotations embodied in articles or reviews. Unauthorized reproduction of any part of this work is illegal and punishable by law.
ISBN: 978-1-312-43452-3
The names, characters, businesses, organizations, places, events and incidents used in this book either are the product of the author’s experience or used fictitiously to protect the identity of the participants. Any resemblance to actual persons, living or dead, events, or locales is entirely coincidental.
For questions, comments, or to be a guest on our weekly radio show contact us at:
SCH Consulting
228 Park Avenue S, Suite 20725
New York, NY 10003
consulting@schmc.com
Twitter: SCH360
Scan this code or go to http://delivr.com/2jw6g for a free bonus book in our library.
Contents
INTRODUCTION
Personalization
Dynamic Pricing
Key Insights
CASE STUDY
THE