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    Craft a Creative Business: Making & Marketing a Successful Creative Business
    Unavailable
    Craft a Creative Business: Making & Marketing a Successful Creative Business
    Unavailable
    Craft a Creative Business: Making & Marketing a Successful Creative Business
    Ebook197 pages29 hours

    Craft a Creative Business: Making & Marketing a Successful Creative Business

    By Fiona Pullen

    5/5

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    Currently unavailable

    Currently unavailable

    About this ebook

    A complete must-read guide for anyone wanting to turn their hobby, craft or art skills into a successful business. Covering everything you ever wanted to know, Fiona gives clear, simple advice on the importance of identifying markets, focusing on a USP, assessing the competition, making sure the price is right and setting goals. The book includes sections on product photography, branding. and legal matters. The book has particular emphasis on online selling, with detailed information on markets, blogging, using social media and the importance of analytics and SEO (search engine optimisation). Information on offline selling is included too, with notes on selling at craft fairs, trade fairs and markets, selling through retail outlets, running courses and workshops, and featuring work in the media."The Craft & Hobby Association UK (CHA-UK) highly recommends Craft a Creative Business as a must read for anybody starting-up or working in the craft industry! It gives you insightful knowledge, helpful hints and tips written in an easy to read format by the incredible Fiona Pullen." Craig De Souza, CHA-UK

    LanguageEnglish
    PublisherSearch Press Ltd
    Release dateOct 23, 2014
    ISBN9781781262955
    Unavailable
    Craft a Creative Business: Making & Marketing a Successful Creative Business
    Author

    Fiona Pullen

    Fiona Pullen is the founder of The Sewing Directory (http://www.thesewingdirectory.co.uk/), the popular and successful site for finding local and online sewing suppliers, sewing courses and sewing groups. This site includes projects, interviews, how to guides, reviews and fortnightly competitions, aiming to offer something for everyone. She now has a community of over 30,000 people all interacting on Facebook, Twitter and Pinterest along with The Sewing Directory’s own blog. Fiona studied law at Cardiff university and has a passionate interest in social media, and helping others achieve their aims and goals. Fiona lives in Devon.

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