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    Beyond the Passion: What It Takes to Achieve Success in Business
    Beyond the Passion: What It Takes to Achieve Success in Business
    Beyond the Passion: What It Takes to Achieve Success in Business
    Ebook139 pages2 hours

    Beyond the Passion: What It Takes to Achieve Success in Business

    By Victor Kwegyir

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    About this ebook

    A well-known mantra in business is to “follow your passion” or to “do what you’re passionate about”. Whilst this is true, a key and pertinent question remains – is passion the only attribute required to start, grow and maintain a successful enterprise? In this insightful book, the reader is exposed to the additional essential considerations that will ensure that aspiring entrepreneurs, startups and existing business owners launch and run thriving businesses.

    Whilst passion is a strong motivator behind a business idea, this book argues that it alone is not sufficient. This practical, concise and accessible guide emphasizes the vital importance of market research and understanding the legal requirements or limitations on particular industries, the economic feasibility of a proposed product or service, effective marketing, the required mind-set for entrepreneurial success and much more. This is a must-read for anyone thinking of starting a business as well as existing business owners driven to be successful.

    You Will Learn:
    -What passion really does for you in business
    -Qualities that set apart successful entrepreneurs
    -The MINDSET of successful entrepreneurs
    -Understanding the competition to win customers
    -The most important person IN your business
    -The most important person TO your business
    -Essential proven strategies for business success
    -Establishing good financial planning and management systems
    -How to get the best deal from negotiations
    -The importance of the VALUE perspective in business success
    -The power and effective use of social media
    -Why and how to delegate to achieve success in business

    LanguageEnglish
    PublisherVike Springs Publishing Ltd
    Release dateFeb 10, 2016
    ISBN9780956770684
    Beyond the Passion: What It Takes to Achieve Success in Business
    Author

    Victor Kwegyir

    Victor Kwegyir is an entrepreneur, international business consultant, coach, mentor, inspirational and business motivational speaker, author of seven other published books and counting, founder and CEO of Vike Invest Consulting Ltd. (www.victorkwegyir.com), a growing International Business Consultancy fi rm in London, UK.He is also the founder and MD of Vike Springs Publishing Ltd. (www.vikesprings.com), a publishing house based in London. And last but not least the founder and CEO of Vike Empire Properties Ltd. (www.vikeempireproperties.com), a real estate investing, and property sourcing company based in London, UK.Victor holds a master’s degree in International Financial Systems, with over 25 years of experience in business, and is a sought-after speaker who inspires and equips his audience with the knowledge and practical tools to start and grow successful businesses.Victor has been a guest on over 80 radio and TV shows across the UK, USA, and Canada. He also shares daily business tips via all the major social media platforms and YouTube videos under the hashtag #BusinessBuildingBlocks. He has his own blog and contributes to other blogs and business finance and management platforms, such as LinkedIn, StartUS Europe, and other websites around the world.

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      Book preview

      Beyond the Passion - Victor Kwegyir

      Dedication

      Acknowledgement

      Introduction

      Chapter 1.—Passion gives you the idea, not a business!

      Chapter 2.—Passion gives you the idea, but is it the right time to step out to start the business?

      Chapter 3.—Passion gives you the idea, but is it economically viable?

      Chapter 4.—Passion gives you the idea, but is there a gap in the market?

      Chapter 5.—Passion gives you an idea, but do you know enough about your industry?

      Chapter 6.—Passion gives you the idea, but do you know or understand the competition?

      Chapter 7.—Passion gives you the idea, but do you have the mind-set or mentality of successful business people?

      Chapter 8.—Passion gives you the idea, but do you know how to get the best from negotiations?

      Chapter 9.—Passion gives you the idea, but do you have a strategy in place to grow the business?

      Chapter 10.—Passion gives you the idea, but do you have a system in place to operate the business?

      Chapter 11.—Passion gives you the idea, but do you have the qualities that set successful entrepreneurs apart?

      Chapter 12.—Passion gives you the idea, but do you have a plan to execute it successfully?

      Chapter 13.—Passion gives you the idea, but do you have a good financial plan and management system in place?

      Chapter 14.—Conclusion

      BEYOND THE PASSION:

      WHAT IT TAKES TO ACHIEVE SUCCESS IN BUSINESS

      Why ‘following your passion’ is not all you need to do to truly become successful.

      Victor Kwegyir – MSc

      International Business Consultant, Coach, Mentor & Speaker

      Beyond The Passion

      © 2016 by Victor Kwegyir

      All rights reserved. No part of this book may be used, re- produced, stored in a retrieval system or transmitted, in any form or by any means, including mechanical, electronic, photocopy, recording, scanning and methods not invented or in common use at the time of this publication, without the prior written permission of the publisher.

      Published by Smash Word

      First Edition ISBN: 0956770673

      ISBN-13: 978-0-9567706-7-7

      ISBN-13: 978-0-9567706-8-4 (E-book)

      PATHWAY TO BUSINESS SUCCESS SERIES

      Printed in the United Kingdom and the United States of America

      To request Victor for speaking engagements, interviews,—mentoring,—proposal—writing, one-on-one——coaching,——ghostwriting—or consultation services,

      Victor’s books are available at special discounts when purchased in bulk for promotions or as donations for educational and training purposes.

      ADDITIONAL PUBLICATIONS BY VICTOR KWEGYIR

      Pitch Your Business Like A Pro: Mastering The Art Of Winning Investor Support For Business Success

      (Pathway to Business Success Series)

      by Victor Kwegyir

      The Business You Can Start: Spotting The Greatest Opportunities In The

      Economic Downturn

      (Pathway to Business Success Series)

      by Victor Kwegyir

      You’ve Been Fired! Now What?

      Seize The Opportunity, Creatively Turn It Into A Successful Reality

      by Tonia Askins and Victor Kwegyir

      Limit of Liability/Disclaimer of Warranty

      This publication is designed to provide accurate and author- itative information in regard to the subject matter covered. It is sold with the understanding that the publisher and au- thor are not engaged in rendering physiological, financial, legal or other licensed services.

      The publisher and the author make no representations or warranties with respect to the completeness of the contents of this work. If expert assistance or counselling is needed, the services of a specific professional should be sought. Nei- ther the publisher nor the author shall be liable for damages arising here from.

      The fact that an organization or website is referred to in this work as a citation and/or a potential source of further information does not mean that the author or the publisher endorses the information that the organization or website may provide or recommendations it may make, nor does the cited organization endorse affiliation of any sort to this publication. Also, readers should be aware that due to the ever-changing information from the web, Internet websites and URLs listed in this work may have changed or been removed.

      All trademarks or names referenced in this book are the property of their respective owners, and the publisher and author are not associated with any product or vendor men- tioned.

      DEDICATION

      I dedicate this book to all my valuable clients, attendees to my seminars and those in my network across various platforms, who are working hard at their dreams to create successful and vibrant businesses across the nation and around the globe. To all of you entrepreneurs and business owners at all levels of growth, continue to be as exceptional as you are. You are very much appreciated and have earned my continued respect and support.

      ACKNOWLEDGMENTS

      I am grateful to everyone who has been there for this journey and to everyone who has inspired me with their encouragement and helped me to write this book, another exciting resource for entrepreneurs, business owners and aspiring entrepreneurs.

      I am always grateful to God for every ounce of strength, wis- dom and ability to do my work; to my pastor, Pastor Matthew Ashimolowo, President and Senior Pastor of Kingsway Interna- tional Christian Centre (KICC), for continued inspiration to strive for excellence and explore possibilities to make an impact in our generation; to my great friend Michael Ajose, for his friendship, prayers, encouragement, and continued support; to Mrs. Kemba Agard, my department head at KICC, and a great help and encour- ager; to my wife and family for everything they do to support a husband, son, uncle and brother; Cyrus Webb, President of Con- versations Media Group; Katherine Waddell, host of ‘This Needs To Be Said’, TV Show, and to Pastor Dr Dipo Oluyomi - KICC, Pastor Ade D’Almeida - KICC, Pastor Esther Dunmoye – KICC, Pastor Emmanuel Appenteng, Freda Lutterodt, Tonia Askins, and Mr and Mrs Joseph Babatunde, for their prayers, encouragement and support. You have all contributed in many ways to make the journey exciting and fulfilling, both professionally and spiritually. THANK YOU all once again!!!

      WHAT PEOPLE ARE SAYING

      It takes more than passion to sustain your business. When you took the leap and took the risk on yourself to live your passion you thought that would be enough. The truth is that this is only part of it. The other part is a knowledge investment. Take what you learn and apply it, daily. This is what helps you keep the passion.

      - Katherine Waddell, host of ‘This Needs To Be Said’, TV Show

      I have always known that I had been given gifts that I wanted to share with the world, be it through my art, writing or my communication skills but having those abil- ities wasn’t enough. I had to find a way to not just do what I loved but to make it work for me. My passion for life definitely spurred me forward but the research, preparation and the work behind the scenes is what got me to where I am today. To date, I have interviewed some of the biggest names in the world, garnered a fan base of millions for my radio show and each day have thousands that I interact with through social media. My journey is a perfect example of where passion, purpose and perseverance come together to create the brand I have been building for the past 12 years.

      - Cyrus Webb, President of Conversations Media Group

      "I believe in the saying ‘I need to love what I do and make money doing it!’ so that’s exactly what I set out to do. Even though it’s based on passion, it has taken development of various skill sets and a bit of gracefulness and trusting my God-given instincts. Development of the skill sets are key whether it’s negotiating or public speaking and of course I will always have room for improvement. Life has a

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