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Eric Schmidt and Jonathan Rosenberg's How Google Works Summary
Eric Schmidt and Jonathan Rosenberg's How Google Works Summary
Eric Schmidt and Jonathan Rosenberg's How Google Works Summary
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Eric Schmidt and Jonathan Rosenberg's How Google Works Summary

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Something is remarkably new in the present business culture, particularly in what is now called the Internet Century. Interestingly, power is now in the hands of consumers and, practically, they have unrestricted access to all industry sectors. Most significantly, within companies, working groups and even individuals are potential influencers. These insiders—also known as the “smart creatives”—can greatly influence an organization, and they are tech savvy, business smart and creative all rolled into one. They use modern technological tools to optimize results and with unprecedented speed as well.

In the case of Google, the company made it to the top by deviating from traditional corporate practices, in particular by taking in smart creatives, and in addition, providing them a work environment that encourages unhampered productivity.

If your aim is to succeed in the Internet Century, which by the way is just starting, think of effective ways to recruit these smart creatives. To do this, you have to re-think your way of doing things, your methods, and your pool of talents not to mention the way you make decisions, the communication flow and how innovative you can get. Structure your business around the smart creatives who are proven influences and you can be assured your business will succeed.

This Summary fills the gap, making you understand more while enhancing your reading experience.

Available in a variety of formats, this summary is aimed for those who want to capture the gist of the book but don't have the current time to devour all 336 pages. You get the main summary along with all of the benefits and lessons the actual book has to offer. This summary is not intended to be used without reference to the original book.

LanguageEnglish
Release dateFeb 21, 2016
ISBN9781310854552
Eric Schmidt and Jonathan Rosenberg's How Google Works Summary
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    Eric Schmidt and Jonathan Rosenberg's How Google Works Summary - Ant Hive Media

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    This is a Summary of the original book. Ant Hive Media reads every chapter, extracts the understanding and leaves you with a new perspective and time to spare. We do the work so you can understand the book in minutes, not hours.

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    This eBook is licensed for your personal enjoyment only. This eBook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your enjoyment only, then please return to Smashwords.com or your favorite retailer and purchase your own copy. Thank you for respecting the hard work of this author.

    Copyright © 2016 by Ant Hive Media

    All rights reserved worldwide. No part of this publication may be reproduced or transmitted in any form without the prior written consent of the publisher

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    The publisher and author make no representations or warranties with respect to the accuracy or completeness of these contents and disclaim all warranties such as warranties of fitness for a particular purpose. The author fact that an individual or organization is referred to in this document as a citation or source of information does not imply that the author or publisher endorses the information that the individual or organization provided. This concise summary is unofficial and is not authorized, approved, licensed, or endorsed by the original book’s author or publisher.

    Table of Contents

    A Gift for You

    Introduction - Lessons Learned from the Front Row

    Culture - Believe Your Own Slogans

    Strategy - Your Plan

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