Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    52 Ways to Sell More Books: Simple, Cost-Effective, and Powerful Strategies to get More Book Sales
    52 Ways to Sell More Books: Simple, Cost-Effective, and Powerful Strategies to get More Book Sales
    52 Ways to Sell More Books: Simple, Cost-Effective, and Powerful Strategies to get More Book Sales
    Ebook235 pages2 hours

    52 Ways to Sell More Books: Simple, Cost-Effective, and Powerful Strategies to get More Book Sales

    By Penny Sansevieri

    5/5

    ()

    Read preview

    About this ebook

    With almost 4,000 books published each day, how will yours get noticed?

    If you’re ready to sell more books and you’d like to learn how to market your book for next to nothing, 52 Ways to Sell More Books is a must-read and will put you on the fast track to success. 

    Confused about your marketing choices? 52 Ways to Sell More Books will not only show you the best choices for your book but how to market your book without breaking the bank. 

    Packed with handy insights, insider tips, and marketing wisdom, 52 Ways to Sell More Books is a powerful guide that will not only show you how to save money, but also help you gain the exposure you need to rise above the noise. 

    52 Ways to Sell More Books is the only guide you'll need for ... 
    * Leveraging local media to ramp up your celebrity status and sell more books 
    * Jump-starting your book sales and online promotion 
    * Super unique ways to build your book promotion network 
    * Simple tips to build your own website sales machine 
    * Often overlooked venues that can really help you sell books 
    * Getting free publicity on Amazon 
    * Getting twice as many book reviews 
    * Getting on TV and radio - today! 
    * Successful book signings 
    * Getting your fans to promote your book for you! 
    * Publishing your book on Kindle and other eReaders -- hassle free 

    LanguageEnglish
    PublisherPenny Sansevieri
    Release dateMar 8, 2016
    ISBN9781524224349
    52 Ways to Sell More Books: Simple, Cost-Effective, and Powerful Strategies to get More Book Sales

    Related to 52 Ways to Sell More Books

    Related ebooks

    Personal & Practical Guides For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      More Eyes = More Sales

      Aug 13, 2019

      More Eyes = More Sales
      11 min read

    • Article

      Marketing Matters

      Sep 2, 2021

      Marketing Matters
      5 min read

    • Article

      How To Self-publish A Book

      Jun 12, 2020

      How To Self-publish A Book
      2 min read

    • Article

      Earn Money On the Road

      Mar 1, 2021

      As a military family, we moved a lot—at least every three years. We loved moving, and every two years or so we would start to get the itch to pack up and move again. When my husband Shane retired after 24 years in the Air Force, we were finally ready

      4 min read

    • Article

      My Journey To Teaching Online

      May 1, 2021

      My Journey To Teaching Online
      5 min read

    • Article

      Defining a Target

      Jun 24, 2021

      Defining a Target
      4 min read

    • Article

      The Mistakes Not To Make

      Apr 6, 2023

      With more than 4 million sales in her DCI Tom Douglas series, Rachel Abbott is one of the world’s most successful self-published writers. Here, so you can learn from her experience, she outlines what she got wrong when she started her self-publishing

      6 min read

    • Article

      Lessons Learned

      Oct 10, 2022

      Everything about writing, selling, and promoting a book is hard. And sometimes, no matter the diligence and creativity you bring to the project, success eludes you. If this describes your experience, you’re not alone. Alexandra Alter and Elizabeth A.

      7 min read

    • Article

      Deciding to Self-Publish

      Dec 21, 2021

      Whether you’ve been querying for a while or are still considering how to get your book into the world, self-publishing might have crossed your mind. The great thing about self-publishing is that technically, it’s open to anyone and provides opportuni

      4 min read

    • Article

      The Problem with Promotion Isn’t What You Think It Is

      Dec 12, 2022

      Every author agonizes over a lack of promotion to some degree, and I’m no exception. But it occurred to me today, as I sat at my computer considering the best use of my time, that one of the biggest problems we have as authors is too much opportunity

      4 min read

    • Article

      How To Publish A Book

      Dec 29, 2023

      How To Publish A Book
      2 min read

    • Article

      10 Small Business Ideas

      Jun 30, 2020

      10 Small Business Ideas
      6 min read

    • Article

      The 3 Phases of Book Signings

      Aug 7, 2023

      Once upon a time, a long, long time ago, publishers would send their authors out on a bookstore tour to publicize their new book. A driver would meet them at the airport and shuttle them to the hotel and bookstore. The authors would speak, maybe do a

      5 min read

    • Article

      Magnus’ Marketing Minute

      Jan 1, 2022

      January is often like a breath of fresh air. We have a chance to look back and celebrate our successes, learn from (and laugh at) our failures, and come up with ambitious new ideas for the next 12 months. It’s often a time of introspection, appreciat

      5 min read

    • Article

      Start A Side Hustle

      Mar 26, 2021

      Start A Side Hustle
      4 min read

    • Article

      Turn The Beat Around

      Oct 30, 2019

      Turn The Beat Around
      7 min read

    • Article

      The PROS And CONS Of PUBLISHING And SELF-PUBLISHING

      Apr 2, 2020

      For nearly all writers, we are united in wanting to get our writing out into the world and in front of readers, but how we get there is much more personal, and influenced by a wide range of factors. So how do you decide on the best approach for you,

      4 min read

    • Article

      Meet Your Readers!

      Mar 2, 2023

      Meet Your Readers!
      13 min read

    • Article

      What’s All The Hype?

      Dec 6, 2020

      People say lots of nice things about running a small business: how great it is to be your own boss, how fancy it feels to expense every coffee, and how gosh-darn refreshing those long lunches are. That’s all well and good, but there’s hard stuff, too

      3 min read

    • Article

      Indie Lab

      Mar 20, 2019

      Whether it’s done by a trade publisher or an author, publishing has two aims: to make words consumable in reader friendly formats, and to get those words read by enough people to make a profit. These aims demand that seven processes are done well: ed

      2 min read

    • Article

      Magnus’ Marketing Minute

      Nov 1, 2023

      Michael Magnus is an advertising professional who supports the growth of the leather industry through his marketing agency, Magnus Opus. Among his client partnerships are Silver Creek Leather Co., manufacturers of Realeather® Crafts and Lace, and Jim

      6 min read

    • Article

      Selling DIRECT

      Jan 4, 2024

      Selling DIRECT
      6 min read

    Related categories

    Reviews for 52 Ways to Sell More Books

    5/5

    1 rating0 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words

      Book preview

      52 Ways to Sell More Books - Penny Sansevieri

      Image92630136.PNG

      Hello and welcome! We’re going to dig into some marketing insight, tips, and insider advice to help you sell more books! Are you ready?

      First I want to clear up one misconception:

      THE BIGGEST MISTAKE AUTHORS MAKE WHEN MARKETING THEIR BOOK IS MARKETING THEIR BOOK....

      No, you didn’t read that wrong. You should never, ever, ever market your book. You should only market what the book can do for your reader. 

      All of the things we’ll show you during the next several weeks will help you leverage into that form of marketing and, make you more successful in the process. Don’t believe me? Give these tips a shot and see for yourself. If you do them all as they are outlined, they are guaranteed to work. No kidding.

      How to Sell More Books at Events

      So you got a book event, great! Now you want to maximize it, right? You’ve heard your writing buddies (or perhaps read online) about the lack of attendance at signings so figuring out how to maximize the event, regardless of the numbers might be tricky. While I spend a lot of time addressing online marketing, the offline component is one you shouldn’t overlook and if book events are where you want to focus, then bringing in some ideas to help you sell more books is something you should consider.

      If you have an event coming up, consider these ideas before you head out:

      1. Marketing: First and foremost is the marketing of your event. But I’m not talking about the marketing you do in the media (though that is great too) I’m speaking of in-store marketing, this is what most folks seem to overlook. This is where you supply things to the store to help them market your event. Because the first phase of a successful event is driving people to it. Here are a few thoughts.

      2. Do bag stuffers: You can easily do this in your favorite computer program, do two up on a page, meaning that you use one 8 1/2 by 11 sheet of paper to do two fliers. You’ll want to ask the store first if they mind that you provide this, most stores or event venues don’t.

      3. Bookmarks: While most in the industry see these as passé, people still love them. You can do bookmarks and bag stuffers (or staple them to the flier) or you can do custom bookmarks with the date and time of your event. Nowadays it’s pretty easy to get these done cheaply. Keep in mind that if you are having the event in a mall or other type of shopping area, you might be able to drop the bookmarks (or bag stuffers) off at the nearby stores to see if they’ll help promote the event.

      4. Book signings are boring: Regardless of where you do the event, plan to do a talk instead of a signing. People are drawn into a discussion and are often turned off by an author just sitting at a table. Marketing is about message and movement so stand up and speak. If speaking in public is intimidating to you, go to Toastmasters or some other local networking/speaking group and see what you can learn.

      5. Unique places: If you want to get more attention for your event, consider doing events in unique places. We’ve done them in video stores, electronics stores, gyms, even restaurants (on slow nights), doing outside-the-bookstore events is a great way to gain more interest for your talk. Why? Because you aren’t competing with everyone else at the bookstore for your crowd. When you do an event at a locale that doesn’t normally do events, you’ll gather more people just because it’s considered unique.

      6. Make friends: Get to know the bookstore people, but not just on the day of the event. Go in prior and make friends, tell them who you are and maybe even hand them your flier or bookmark (or a stack if you can). Often stores have Information Centers; see if you can leave some fliers there instead of just at the register. Getting to know the people who are selling the book is a great way to help gather more people into your event. If your event isn’t in a bookstore but attached to a shopping area or mall, go around to the stores (and perhaps you did this when you passed out the fliers) and let them know you have an event and what can you do to help them promote it. If you can rally the troops to help you market your talk, you could triple the numbers of people at your event. No kidding.

      7. Book pairing: One way you might be able to round up is by pairing your book with a freebie. When I paired Red Hot Internet Publicity with a second, but smaller, marketing book I took the awkward pricing of $18.95, bumped it up to $20 (so 2 books for $20) and quadrupled my sales after an event. Now the pairing doesn’t have to be a book, it can be a special report or even an eBook that you send to them after the event.

      8. Ease of purchase: Aside from pricing, if you’re doing your own check out make sure that you have many ways consumers can buy your book. I take credit cards at the event, checks and cash. Don’t limit yourself as to what you can take or you will limit your sales.

      9. Post event wrap up: So the event is over, what now? Well, if you got attendees to sign up for your newsletter (you did do that, right?) and now it’s time to send a thank you note for attending and remind them (if they missed the chance at the event) to buy a copy of your book at the special event price.

      Speaking and book events are great ways to build your platform, but if you aren’t selling books there’s little point in doing them. For many of us, our book is our business card and thus, if we can sell our business card we can keep consumers in our funnel. If your book isn’t your business card you still want readers, right? So the marketing both post and during an event is crucial to building your readership. While it’s easy to say that events sell books, they often don’t. I find that if you don’t work it you often will find your time wasted. Seek the opportunities when they are made available to you and then maximize them when they are, you’ll be glad you did!

      Description: Macintosh HD:Users:erintolbert:Documents:AME 52 Tips:52 Tips FINAL infographics:2.png

      How to Double Your Book Sales on Your Website.

      Face it, times are tough! The economy blah, blah, blah. Tell me something new. The key is:

      Everyone loves a bargain, especially today. And, bargains drive sales. Here’s a great way you can explode your sales:

      Call a bargain what you want: a discount, coupon, sale, bonus package, gift with purchase, etc. The point is, people love it. Several weeks ago, we tried an experiment. We decided to bundle my latest title: Red Hot Internet Publicity, with an older book called Book Promotion Made Easy. By older I don’t mean outdated, I mean that it was an evergreen title, older to the list so the author had moved on from aggressively promoting it. The match was perfect and on the first launch our sales of Red Hot Internet Publicity quadrupled. I was stunned.

      For many publishers, a backlist is either gold or stagnant. In either case, there’s likely a title that you can pair up with a newer one you are promoting. In the case of the bundle mentioned above, I didn’t even write Book Promotion Made Easy. So if you’re looking for pairing options and you don’t have a suitable book in-house to pair it with, consider co-promoting the titles with another author. Not only will you get a quality bundle, but if they have a list they can promote it to, you can participate in their promotion as well.

      The breakdown was easy, here’s how we did it. We bundled together my new book Red Hot Internet Publicity with Book Promotion Made Easy. Total value: $30.95.

      Red Hot is $18.95 and Book Promotion Made Easy is $12.00.

      Book Marketing Experts offered the bundle that offered both books for $20. That’s a 35% savings or $10.95.

      Want to know how we did it? I’ll tell you and here’s how you can create your own special website promotions to double or triple sales from your site:

      For an example, here’s ours:

      http://www.amarketingexpert.com/thank-you-for-subscribing/

      Book bundling is a fun and easy way to increase sales of virtually any book. I have found that when I pair up another book with mine at speaking events, I quadruple the sales there as well. Two books for $20? You bet that’s a great offer and not only that, it moves books and moves them quickly.

      Description: Macintosh HD:Users:erintolbert:Dropbox:Images for blog:52 Tips:3.png

      Five Simple Ways to Grow your Email List

      If you have an email list or are thinking of starting one, congratulations! There’s no quicker way to build your customer base than through an email list. But starting and growing one can be tricky. Here are five tips that should help you not only get subscribers, but keep them as well.

      1. What’s your ethical bribe? You must have a sign up bonus or ethical bribe to get folks to leave their email address. Sure you’ll get some people who are ready to sign up for anything but it’s not likely that those people will buy anything from you. The tougher it is to convince them to leave their email address, the better suited they are to your customer base.

      2. Don’t hide your sign up form. Many times web sites will have sign ups at the bottom of the homepage, which users generally won’t find. If your sign up isn’t clear, and one of the first things surfers see when they land on your page, it needs to be.

      3. Be careful what you ask for. Asking for too much personal data can be crippling to a sign up list. Generally I’ll recommend that people ask for an email and first and last name (in case your email program can customize each newsletter with the subscribers first name). Otherwise leave the extensive data gathering for another time. The quickest way to lose subscribers is to ask them for information they’re not comfortable giving.

      4. Overpromise & overdeliver. If you’re going to do this, do it right. Don’t gather email addresses only to offer something of minimal value in the way of a newsletter. Make sure your readers know exactly what they’ll be getting, in fact, why not offer to let them scan some back issues so they know right up front what to expect. If you overpromise and underdeliver, you’ll not only lose subscribers, but valuable readers as well.

      5. Say please, say thank you. You’ve already said please with your ethical bribe, now make sure you say thank you for signing up with a robust sign up page. Depending on what your goals are for this newsletter your sign up page can reflect this. Perhaps your book cover or some other information? While you don’t want to overwhelm folks, a blank sign up page is a little lackluster in its delivery and should be avoided at all costs. If you just want to say thank you that’s fine too, but make sure they have a way to get back to your home page.

      If you still find that you’re getting a lot of unsubscribers, take a minute to email them and find out why. It’s possible they’ve changed their interests but in case it’s something you’ve done, you’ll want to find out what happened so you can avoid it in the future. Sometimes you will learn the most from the folks who decide to go, rather than those who have been with you for a long time.

      Description: Macintosh HD:Users:erintolbert:Dropbox:Images for blog:52 Tips:4.png

      Is it ever too late to send review copies?

      Often when I teach my book review classes through AME-U I get a few authors on the call telling me they didn’t know they needed to send their book out for review, or perhaps they did and sent it to the wrong reviewer, wrong publication, or to a market that didn’t consider their genre or (if they were self-published) didn’t want to review a self-pub’d book. So how late is too late to get reviews? Well, honestly that depends on what your book is about. We’re currently working with a book that’s two years old and review copies are flying out the door but guess what? It’s an online campaign. Online tends to be a bit more forgiving of time.

      If you’re looking for more

      Enjoying the preview?
      Page 1 of 1