Blue Ocean Strategy Concept - Overview & Analysis: Achieve success through innovation and make the competition irrelevant
By 50minutes
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About this ebook
This book is a practical and accessible guide to understanding and implementing blue ocean strategy, providing you with the essential information and saving time.
In 50 minutes you will be able to:
• Distinguish between the two different types of markets: ‘red oceans’ and ‘blue oceans’
• Use innovation to create your own market, where the opportunities for growth are endless
• Attract new customers that weren’t accessible until now
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Reviews for Blue Ocean Strategy Concept - Overview & Analysis
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- Rating: 5 out of 5 stars5/5This book offers a concise explanation of Blue Ocean Strategy and theory.
Book preview
Blue Ocean Strategy Concept - Overview & Analysis - 50minutes
Key information
Name: Blue Ocean Strategy.
Uses: Business, marketing and innovation.
Why is it successful? It moves the business away from competition, guarantees performance and can be adapted to any sector.
Key words: Blue ocean, red ocean, strategy, innovation, creation of new strategic spaces, competition, business.
W. Chan Kim (born in 1952) is a member of the World Economic Forum in Davos and is considered by the Harvard Business Review to be one of the most influential thinkers in management and business. He co-directs the Blue Ocean Strategy Institute at INSEAD (European Institute of Business Administration) with Renée Mauborgne, where he also works as a professor.
Renée Mauborgne (born in 1963) is a renowned professor of strategy and the co-director of the Blue Ocean Strategy Institute. In 2013, she was named one of the top five professors of MBA programmes and received the Carl S. Sloane Award for Excellence a year later, awarded by the Association of Management Consultancy Firms for excellence in research.
Introduction
In today's fast-moving international business environment, creativity is becoming the key to long-term performance. The need for new perspectives in companies’ innovation policies leads to groundbreaking ideas. Blue ocean strategy illustrates this perfectly.
History
This strategy, set out in 2005 by W. Chan Kim and Renée Mauborgne in their book Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (translated