Mark H. McCormack's What They Don’t Teach You at Harvard Business School: Notes from a Street-smart Executive Summary
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This is a summary of Mark H. McCormack's What They Don’t Teach You at Harvard Business School: Notes from a Street-smart Executive. Mark McCormack, one of the most successful entrepreneurs in American business, is widely credited as the founder of the modern-day sports marketing industry. On a handshake with Arnold Palmer and less than a thousand dollars, he started International Management Group and, over a four-decade period, built the company into a multimillion-dollar enterprise with offices in more than forty countries.
To this day, McCormack’s business classic remains a must-read for executives and managers at every level, featuring straight-talking advice you’ll never hear in business school. Relating his proven method of “applied people sense” in key chapters on sales, negotiation, reading others and yourself, and executive time management, McCormack presents powerful real-world guidance on
• the secret life of a deal
• management philosophies that don’t work (and one that does)
• the key to running a meeting—and how to attend one
• the positive use of negative reinforcement
• proven ways to observe aggressively and take the edge
• and much more
Available in a variety of formats, this summary is aimed for those who want to capture the gist of the book but don't have the current time to devour all 274 pages. You get the main summary along with all of the benefits and lessons the actual book has to offer. This summary is not intended to be used without reference to the original book.
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Mark H. McCormack's What They Don’t Teach You at Harvard Business School - Ant Hive Media
Mark H. McCormack’s
What They Don’t Teach You at Harvard Business School
Notes from a Street-smart Executive
Summary by Ant Hive Media
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Table of Contents
A Gift for You
Book Abstract
Summary
Preface
Part 1: People
1. Reading People
2. Creating Impressions
3. Taking The Edge
4. Getting Ahead
Part 2: Sales & Negotiation
5. The Problem Of Selling
6. Timing
7. Silence
8. Marketability
9. Stratagems
10. Negotiating
Part 3: Running A Business
11. Building a Business
12. Staying In Business
13. Getting Things Done
14. For Entrepreneurs Only
Epilogue
A Gift for You
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Book Abstract
Summary
You will definitely not learn street intelligence from the business school. You can