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    Creating and Delivering Totally Awesome Customer Experiences (Review and Analysis of the Millets' Book)
    Creating and Delivering Totally Awesome Customer Experiences (Review and Analysis of the Millets' Book)
    Creating and Delivering Totally Awesome Customer Experiences (Review and Analysis of the Millets' Book)
    Ebook38 pages32 minutes

    Creating and Delivering Totally Awesome Customer Experiences (Review and Analysis of the Millets' Book)

    By BusinessNews Publishing

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    About this ebook

    The must-read summary of Gary Millet and Blaine Millet's book: "Creating and Delivering Totally Awesome Customer Experiences: The Art and Science of Customer Experience Mapping”.

    This complete summary of the ideas from Gary Millet and Blaine Millet's book "Creating and Delivering Totally Awesome Customer Experiences" shows that when customers are delighted, they become more loyal to your business and they will go out of their way to recommend you to their friends and associates. Furthermore, you differentiate yourself from all your competitors simply and powerfully and you lower your marketing and product development costs – because loyal customers will tell you what they really want and need.  In essence this summary highlights that any organisation’s immediate success and long-term viability depends entirely on the quality of the relationship formed with each individual customer. 

    Added-value of this summary: 
    • Save time 
    • Understand the key concepts 
    • Increase your business knowledge

    To learn more, read "Creating and Delivering Totally Awesome Customer Experiences" and discover all the techniques necessary to develop customer relationships and loyalty.
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateFeb 15, 2013
    ISBN9782806239365
    Creating and Delivering Totally Awesome Customer Experiences (Review and Analysis of the Millets' Book)

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      Book preview

      Creating and Delivering Totally Awesome Customer Experiences (Review and Analysis of the Millets' Book) - BusinessNews Publishing

      Book Presentation: Creating And Delivering Totally Awesome Customer Experiences by Gary Millet and Blaine Millet

      Summary of Creating And Delivering Totally Awesome Customer Experiences (Gary Millet and Blaine Millet)

      Book Abstract

      MAIN IDEA

      The key challenge in business is not to merely satisfy your customers but to genuinely delight them on a consistent and repeatable basis. In other words, to package and deliver an experience to each customer which they will have no hesitation in describing as totally awesome.

      When customers are delighted:

      They become more loyal to your business and will go out of their way to recommend you to their friends and associates.

      They deepen their relationship with your firm – allowing you to sell them more products and services in the future.

      They come to know your brand, and it means more to them.

      You differentiate yourself from all your competitors simply and powerfully.

      You lower your marketing and product development costs – because loyal customers will tell you what they really want and need.

      In essence, any organization’s immediate success and long-term viability depends entirely on the quality of the relationship formed with each individual customer. The more customers have a great experience in dealing with you, the more loyal they become and the more follow-on business they will do in the future. Developing, delivering and then evaluating the level of delight in each of your customer’s experiences are critical business building activities.

      "Never has the opportunity been greater to create loyal customers. In today’s business environment customers are

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