Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    Flip the Funnel (Review and Analysis of Jaffe's Book)
    Flip the Funnel (Review and Analysis of Jaffe's Book)
    Flip the Funnel (Review and Analysis of Jaffe's Book)
    Ebook42 pages22 minutes

    Flip the Funnel (Review and Analysis of Jaffe's Book)

    By BusinessNews Publishing

    ()

    Read preview

    About this ebook

    The must-read summary of Joseph Jaffe's book: "Flip the Funnel: How to Use Existing Customers to Gain New Ones".

    This complete summary of the ideas from Joseph Jaffe's book "Flip the Funnel" shows that using the traditional sales funnel, businesses worldwide spend billions on acquiring new customers. You advertise widely to create awareness and then follow up with those that show interest to hopefully stoke their desire for what’s on offer. Then, when the time is right, you make them an irresistible offer to get them to take action and buy. Money goes in one end of the funnel and satisfied customers hopefully come out the other end. What if you were to flip that funnel over? What would be the result if instead of spending all that money trying to acquire new customers, you instead spent that same money on making the customers you already have happier by providing them with a superior customer experience? This summary is all customer loyalty and retention.

    Added-value of this summary: 
    • Save time 
    • Understand key concepts 
    • Increase your business knowledge 

    To learn more, read "Flip the Funnel" and discover how to grow your customer base from the inside out. 
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateFeb 15, 2013
    ISBN9782806242921
    Flip the Funnel (Review and Analysis of Jaffe's Book)

    Read more from Business News Publishing

    Related to Flip the Funnel (Review and Analysis of Jaffe's Book)

    Related ebooks

    Business For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      The Best Marketers Are Farmers, Not Hunters: Marketing In A Globalised World And How It’s Changing

      Sep 23, 2019

      For many years, marketers identified themselves as advertisers, responsible for promoting the company – broadcasting a message and convincing people to buy their brand. While advertising is still an important part of marketing, the playing field has

      8 min read

    • Article

      Flipping the Value Creation Model

      May 1, 2018

      HISTORICALLY, MARKETING has been based on an ‘Industrial Age’ approach. Marketers saw what they believed to be a customer need, developed a product bearing what they considered to be ‘value’, and then tried to find buyers seeking that value. This ‘su

      5 min read

    • Article

      Is It Time To Invest In Micro-cap Stocks?

      Sep 4, 2019

      It is always a good time to consider investing in micro-cap companies. Micro-cap investors are able to isolate specific investment themes that represent high growth potential or select companies that have attractive value characteristics. Consequentl

      2 min read

    • Article

      How To Start Vlogging

      Nov 17, 2020

      How To Start Vlogging
      1 min read

    • Article

      Level 4 Value Creation™

      Aug 9, 2017

      Are you experiencing a reduction of profit margins? Battling to differentiate your offering? Struggling to win new business? • Prospects who don’t understand your differentiation increasingly commoditise your offering • Not creating greater value exp

      1 min read

    • Article

      Social Media Success On A Shoestring Budget

      Nov 15, 2020

      In 2018, Acton came to Mosh with the desire to build a social media presence for Indomie noodles. While delicious, at the time Indomie was seen as the “foreign noodles” among local offerings. Fast-forward a mere two years and Indomie’s value market s

      2 min read

    • Article

      10 Reasons Social Selling Is Failing

      Nov 2, 2016

      1. LACK OF CONTENT Your social selling program isn’t going to work without content. You may want to make noise on the social channels, and you may want attention. You can’t have attention without content. Salespeople without content are unarmed. 2.

      2 min read

    • Article

      My Top Four Ideas For Personalised Social Media Marketing

      Sep 22, 2021

      This is the practice of sending target adverts to consumers who’ve already interacted with your website, the people who might have read your latest news section or added items to their cart but not checked them out. Focus on these people, and show th

      1 min read

    • Article

      Are Etsy’s Shares A Buy?

      Jun 11, 2021

      e-commerce has historically been dominated by large, “horizontal” companies. These companies operate across different retail categories (“horizontal”) rather than focusing on one particular category (“vertical”). The tendency for online retailing to

      3 min read

    • Article

      Medium Money

      Jul 7, 2022

      Medium Money
      6 min read

    • Article

      Baby Boomers Have Financial Superpowers

      May 8, 2018

      Albert Einstein is credited with saying that compound interest is "the most powerful force in the universe." I would add that education, combined with the miracle of compounding, may be the real power we are seeking. Who can have this superpower?

      3 min read

    • Article

      Selling Outside The Box

      Jan 28, 2021

      Making a steady, comfortable income solely from selling handmade products can be challenging. In fact, it’s likely the bulk of your time could be tied up in the actual making and business admin (see page 36 for more on this). Day to day, this leaves

      1 min read

    • Article

      The Execution Trap

      Nov 2, 2016

      An obvious fact and one that is well-known to every executive tasked with growing revenue in their organisations is that it’s not getting any easier. And that is before we even begin to feel the potential impacts of Brexit, a Trump administration and

      2 min read

    Related categories

    Reviews for Flip the Funnel (Review and Analysis of Jaffe's Book)

    0 ratings

    0 ratings0 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words

      Book preview

      Flip the Funnel (Review and Analysis of Jaffe's Book) - BusinessNews Publishing

      Book Presentation:

      Flip The Funnel by Joseph Jaffe

      Book Abstract

      About the Author

      Important Note About This Ebook

      Summary of Flip The Funnel

      (Joseph Jaffe)

      1. The current state of marketing

      2. Marketing as it should be and could be

      3. How to get there

      Book Abstract

      Main Idea

      The conventional view of advertising and marketing is you have to spend money to acquire new customers. With that in mind, businesses worldwide spend billions on acquiring new customers using the traditional sales funnel – advertise widely to create Awareness and then follow up with those that show Interest to hopefully stoke their Desire for what’s on offer. Then, when the time is right, you make them an irresistible offer to get them to take Action and buy. Money goes in one end of the funnel and satisfied customers hopefully come out the other end.

      What about if you were to flip that funnel over? What would be the result if instead of spending all that money trying to acquire new customers, you instead spent that same money on making the customers you already have happier by providing them with a superior customer experience? Could you focus so intensively and pervasively on customer retention that it in fact grows to become the main process by which you also achieve new customer acquisition?

      A flipped funnel would look something like this. In place of the conventional Awareness-Interest-Desire-Action dynamic, you would instead be concentrating on:

      Providing acknowledgment of your customers in meaningful ways.

      Establishing an

      Enjoying the preview?
      Page 1 of 1