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    Free (Review and Analysis of Anderson's Book)
    Free (Review and Analysis of Anderson's Book)
    Free (Review and Analysis of Anderson's Book)
    Ebook41 pages31 minutes

    Free (Review and Analysis of Anderson's Book)

    By BusinessNews Publishing

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    About this ebook

    The must-read summary of Chris Anderson's book: "Free: The Future of Radical Price"

    This complete summary of the ideas from "Free" explains that, in today’s business environment, companies can profit more by giving things away than they can by charging for them. But this isn’t just a digital economy phenomenon; it applies right across the global economy. In more and more industries, abundance thinking is becoming a far more powerful engine for commerce than scarcity thinking ever has been. Free is becoming a business strategy which might just end up being essential for any company to survive. This summary points out that sooner or later, every company is going to have to figure out how to use Free or compete with Free, one way or another.

    Added-value of this summary: 
    • Save time
    • Understand the key concepts
    • Increase your business knowledge 

    To learn more, read the summary of "Free" and you will understand why the most effective price in the digital marketplace is no price at all.
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateFeb 15, 2013
    ISBN9782806242983
    Free (Review and Analysis of Anderson's Book)

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      Book preview

      Free (Review and Analysis of Anderson's Book) - BusinessNews Publishing

      Book Presentation: Free by Chris Anderson

      Book Abstract

      About the Author

      Important Note About This Ebook

      Summary of Free (Chris Anderson)

      1. The history of free – and why it has such power

      2. How digital electronics has revolutionized free

      3. Freeconomics – how and why free works and what it does

      Book Abstract

      MAIN IDEA

      At one time, giving away free stuff was an attention grabbing sales gimmick. That’s now changed dramatically. In today’s business environment, companies can profit more by giving things away than they can by charging for them. Notably this isn’t just a digital economy phenomenon. It applies right across the global economy. In more and more industries, abundance thinking is becoming a far more powerful engine for commerce than scarcity thinking ever has been. Free is becoming a business strategy which might just end up being essential for any company to survive.

      The online economy’s costs continue to go down dramatically. This has created the unique situation where the primary inputs of the entire industrial economy are falling faster today than at any other time in recorded history. To take a case in point in 1960, a single transistor sold for $10. Today, when you buy Intel’s latest microprocessor chip, you’re in effect purchasing two billion transistors for $300 – which works out to around 0.000015 cents a transistor. These and other similar cost decreases are generating a tremendous reduction in costs for all three of the basic building blocks of online commerce – processing power, bandwidth and hard-drive storage.

      "At the beginning of the twentieth century, Free fueled a consumer revolution that defined the next hundred years. The rise of Madison Avenue and the arrival of the supermarket made consumer psychology a science and Free the tool of choice. Free-to-air radio and television united a nation and created the mass market. Free was the rallying cry of the modern marketer and the consumer never failed to respond.

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