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    Don't Just Relate - Advocate (Review and Analysis of Urban's Book)
    Don't Just Relate - Advocate (Review and Analysis of Urban's Book)
    Don't Just Relate - Advocate (Review and Analysis of Urban's Book)
    Ebook44 pages25 minutes

    Don't Just Relate - Advocate (Review and Analysis of Urban's Book)

    By BusinessNews Publishing

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    About this ebook

    The must-read summary of Glen Urban's book: "Don't Just Relate - Advocate: A Blueprint for Profit in the Era of Customer Power".

    This complete summary of the ideas from Glen Urban's book "Don't Just Relate - Advocate" shows how the best way to grow your business today is not by improving your marketing, but by advocating for your customers. In his book, the author explains how earning and retaining your customers' trust means they will remain loyal customers in the future and will recommend you to their friends and family. This summary details exactly how you can act as an advocate by finding out your customers' needs and selling them solutions. By reading Glen Urban's advice, you will hold the key to finding customers that will stay loyal forever.

    Added-value of this summary:
    • Save time
    • Understand key concepts
    • Expand your knowledge

    To learn more, read "Don't Just Relate - Advocate" and find out why advocating for your customers will put you on the path to success.
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateFeb 15, 2013
    ISBN9782806239754
    Don't Just Relate - Advocate (Review and Analysis of Urban's Book)

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      Book preview

      Don't Just Relate - Advocate (Review and Analysis of Urban's Book) - BusinessNews Publishing

      Book Presentation:

      Don’t Just Relate – Advocate

      by Glen Urban

      Summary of Don’t Just Relate – Advocate (Glen Urban)

      Book Abstract

      Main idea

      The best way to grow your business today is not to become better at marketing. Instead, learn how to become an advocate for your customers. If you can earn and then retain your customers’ trust, they will do more business with you in the future and will feel comfortable about encouraging their friends and associates to do likewise.

      To genuinely act as an advocate, don’t just try and sell customers your own products and services. Instead, find out their actual needs and then sell them whatever is most appropriate, even if that means they end up buying the products or services offered by one of your direct competitors. The fact that you may not be able to sell them anything this time around will be more than offset by the amount of trust generated by acting in your customer’s best interests. That trust will then translate into increased amounts of business in the future, as well as sales to related parties.

      Customer power is growing exponentially – thanks to the unprecedented rise of the Internet – and you have to decide what to do about it. As customers get more data with which to make informed decisions, you can either build trust by embracing advocacy strategies or you can follow other firms who do this. If you don’t take the plunge and use advocacy advantageously, you will end up being an imitator as more and more markets become dominated by customer advocacy.

      Acting as your customer’s advocate is the new imperative of the business world.

      "Evidence is building that the paradigm of marketing is changing from the push strategies suited to the last 50 years

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