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    Clued In (Review and Analysis of Carbone's Book)
    Clued In (Review and Analysis of Carbone's Book)
    Clued In (Review and Analysis of Carbone's Book)
    Ebook44 pages24 minutes

    Clued In (Review and Analysis of Carbone's Book)

    By BusinessNews Publishing

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    About this ebook

    The must-read summary of Lewis Carbone's book: "Clued In: How to Keep Customers Coming Back Again and Again".

    This complete summary of the ideas from Lewis Carbone's book "Clued In" shows how all businesses exist for two reasons: to make money and to win customers. In his book, Lewis Carbone explains that most industries have focused more on the money-making side in recent years, but the key is not to sell customers more products and services, but to provide them with a distinctive and well-engineered service. In this summary, the author explains how to look for opportunities to enhance your value proposition by developing internal systems to design, manage, deliver and leverage the total customer experience.

    Added-value of this summary:
    • Save time
    • Understand key concepts
    • Expand your knowledge

    To learn more, read "Clued In" and discover the key to making your current customers loyal forever.
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateFeb 15, 2013
    ISBN9782806238917
    Clued In (Review and Analysis of Carbone's Book)

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      Book preview

      Clued In (Review and Analysis of Carbone's Book) - BusinessNews Publishing

      Book Presentation

      Clued In by Lewis Carbone

      Summary of Clued In (Lewis Carbone)

      Book Abstract

      MAIN IDEA

      Every business exists for just two reasons:

      To make money for the firm – by selling products and services for more than they cost to make or deliver.

      To make customers – by doing something so well people are prepared to pay for the added value being created.

      In recent years, most industries have focused more on the make-money side of the equation than they have on the other side, make-customers. That’s understandable, but somewhat short-sighted. Unless businesses balance the things they’re doing to make more money against the things they’re also doing to create greater value for their customers, their efforts are likely to be short-lived. The key to creating value for customers is not to sell them more products and services, but to provide them with a distinctive and well-engineered experience which will add value (from their perspective) to the products and services they already purchase.

      Customers always have an experience whenever they deal with your firm, whether you want them to or not. Instead of letting this experience be a random by-product of circumstances, it makes sense to actively manage it. If you can systematically craft and then deliver a great experience to your customers, you differentiate your firm in the customer’s mind, even if your products and services are comparable to those offered by your competitors.

      To grow your business, therefore, don’t look for more cost cutting ideas or creative ways to charge more for what your customers already buy. Instead, look for ways to enhance your value proposition by developing internal systems which will enable you to design, manage, deliver and leverage the total customer experience.

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