Youtility (Review and Analysis of Baer's Book)
()
About this ebook
This complete summary of the ideas from Jay Baer's book "Youtility" explains that for a business or a company to stand out in today’s information overloaded marketplace, there are only two ways to pull that off: be amazing or be useful. This summary highlights that “Youtility” is the art of providing customers with massive amounts of free and useful information so that when they need to buy something, they wouldn’t dream of going to someone else.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "Youtility" and discover the key to creating long-term trust between your company and your customers.
Read more from Business News Publishing
The 12 Week Year (Review and Analysis of Moran and Lennington's Book) Rating: 5 out of 5 stars5/5DotCom Secrets (Review and Analysis of Brunson's Book) Rating: 4 out of 5 stars4/5To Sell Is Human (Review and Analysis of Pink's Book) Rating: 5 out of 5 stars5/5What They Don't Teach You at Harvard Business School (Review and Analysis of McCormack's Book) Rating: 4 out of 5 stars4/5The One Page Business Plan (Review and Analysis of Horan's Book) Rating: 5 out of 5 stars5/5The Fifth Discipline (Review and Analysis of Senge's Book) Rating: 0 out of 5 stars0 ratingsUnderstanding Financial Statements (Review and Analysis of Straub's Book) Rating: 5 out of 5 stars5/5Leaders Eat Last (Review and Analysis of Sinek's Book) Rating: 5 out of 5 stars5/5The 4-Hour Workweek (Review and Analysis of Ferriss' Book) Rating: 4 out of 5 stars4/5Rocket Fuel (Review and Analysis of Wickman and Winter's Book) Rating: 5 out of 5 stars5/5Good Strategy Bad Strategy (Review and Analysis of Rumelt's Book) Rating: 3 out of 5 stars3/5The 80/20 Principle (Review and Analysis of Koch's Book) Rating: 4 out of 5 stars4/5The Ultimate Sales Machine (Review and Analysis of Holmes' Book) Rating: 4 out of 5 stars4/5How to Master the Art of Selling (Review and Analysis of Hopkins' Book) Rating: 0 out of 5 stars0 ratingsTraction (Review and Analysis of Weinberg and Mares' Book) Rating: 5 out of 5 stars5/5The Mckinsey Mind (Review and Analysis of Rasiel and Friga's Book) Rating: 4 out of 5 stars4/5The HR Scorecard (Review and Analysis of Becker, Huselid and Ulrich's Book) Rating: 5 out of 5 stars5/5Switch (Review and Analysis of the Heath Brothers' Book) Rating: 5 out of 5 stars5/5Execution (Review and Analysis of Bossidy and Charan's Book) Rating: 0 out of 5 stars0 ratingsThe One Thing (Review and Analysis of Keller and Papasan's Book) Rating: 5 out of 5 stars5/5Start Late, Finish Rich (Review and Analysis of Bach's Book) Rating: 4 out of 5 stars4/5The Sandler Rules (Review and Analysis of Mattson's Book) Rating: 5 out of 5 stars5/5Ready, Fire, Aim (Review and Analysis of Masterson's Book) Rating: 5 out of 5 stars5/5Talent Is Overrated (Review and Analysis of Colvin's Book) Rating: 0 out of 5 stars0 ratingsThe CashFlow Quadrant (Review and Analysis of Kiyosaki and Lechter's Book) Rating: 0 out of 5 stars0 ratingsThe Millionaire Next Door (Review and Analysis of Stanley and Danko's Book) Rating: 5 out of 5 stars5/5Multipliers (Review and Analysis of Wiseman and McKeown's Book) Rating: 0 out of 5 stars0 ratingsThe Speed of Trust (Review and Analysis of Covey's Book) Rating: 5 out of 5 stars5/5Built to Sell (Review and Analysis of Warrilow's Book) Rating: 4 out of 5 stars4/5Negotiation Genius (Review and Analysis of Malhotra and Bazerman's Book) Rating: 4 out of 5 stars4/5
Related to Youtility (Review and Analysis of Baer's Book)
Related ebooks
The Wizard of Ads (Review and Analysis of Williams' Book) Rating: 0 out of 5 stars0 ratingsThe Referral Engine (Review and Analysis of Jantsch's Book) Rating: 0 out of 5 stars0 ratingsJump Start Your Business Brain (Review and Analysis of Hall's Book) Rating: 0 out of 5 stars0 ratingsThe New Rules of Marketing & PR (Review and Analysis of Meerman Scott's Book) Rating: 0 out of 5 stars0 ratingsMerge 2.0: New Strategies to Pinpoint How Prospects Buy Rating: 0 out of 5 stars0 ratingsProve It: Exactly How Modern Marketers Earn Trust Rating: 0 out of 5 stars0 ratingsThe New Positioning (Review and Analysis of Trout and Rivkin's Book) Rating: 0 out of 5 stars0 ratingsSummary: Marketing Outrageously: Review and Analysis of Spoelstra's Book Rating: 0 out of 5 stars0 ratingsSummary of Tom Stanfill's unReceptive Rating: 0 out of 5 stars0 ratingsFire Them Now: The 7 Lies Digital Marketers Sell...And the Truth about Political Strategie Rating: 0 out of 5 stars0 ratingsContagious (Review and Analysis of Berger's Book) Rating: 5 out of 5 stars5/5Target Audience A Complete Guide - 2019 Edition Rating: 0 out of 5 stars0 ratingsDo It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition Rating: 4 out of 5 stars4/5Selling Things Rating: 0 out of 5 stars0 ratingsJab, Jab, Jab, Right Hook (Review and Analysis of Vaynerchuk's Book) Rating: 4 out of 5 stars4/5Differentiate or Die (Review and Analysis of Trout and Rivkin's Book) Rating: 0 out of 5 stars0 ratingsRelevance Raises Response Rating: 0 out of 5 stars0 ratingsMoney Making Marketing: Finding the people who need what you're selling and making sure they buy it. Rating: 0 out of 5 stars0 ratingsOren Klaff’s Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal | Summary Rating: 4 out of 5 stars4/5The Sale Is in the Tale Rating: 5 out of 5 stars5/5Sticky Customer Service: Stop Churning Customers and Start Growing Your Business: Sticky Series Rating: 0 out of 5 stars0 ratingsBeyond Booked Solid: Your Business, Your Life, Your Way--It's All Inside Rating: 3 out of 5 stars3/5The 29% Solution (Review and Analysis of Misner and Donovan's Book) Rating: 0 out of 5 stars0 ratingsCraftsman Creative: How Five-Figure Creators Can Build Six-Figure Businesses Rating: 0 out of 5 stars0 ratingsActionable Summary of Purple Cow by Seth Godin Rating: 5 out of 5 stars5/5Scientific Advertising (Review and Analysis of Hopkins' Book) Rating: 5 out of 5 stars5/5Summary of Seth Godin's The Practice Rating: 5 out of 5 stars5/5Summary of Drew Eric Whitman's Ca$hvertising Rating: 5 out of 5 stars5/5
Management For You
The 12 Week Year: Get More Done in 12 Weeks than Others Do in 12 Months Rating: 4 out of 5 stars4/5Crucial Conversations: Tools for Talking When Stakes are High, Third Edition Rating: 4 out of 5 stars4/5How to Get Ideas Rating: 5 out of 5 stars5/5Spark: How to Lead Yourself and Others to Greater Success Rating: 5 out of 5 stars5/5Extreme Ownership: How U.S. Navy SEALs Lead and Win | Summary & Key Takeaways Rating: 4 out of 5 stars4/5I Moved Your Cheese: For Those Who Refuse to Live as Mice in Someone Else's Maze Rating: 5 out of 5 stars5/5The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever Rating: 4 out of 5 stars4/5The 7 Habits of Highly Effective People: 30th Anniversary Edition Rating: 5 out of 5 stars5/5The Five Dysfunctions of a Team: A Leadership Fable, 20th Anniversary Edition Rating: 4 out of 5 stars4/5Good to Great: Why Some Companies Make the Leap...And Others Don't Rating: 4 out of 5 stars4/5The 360 Degree Leader Workbook: Developing Your Influence from Anywhere in the Organization Rating: 4 out of 5 stars4/5Principles: Life and Work Rating: 4 out of 5 stars4/5Emotional Intelligence Habits Rating: 5 out of 5 stars5/5Leadershift: The 11 Essential Changes Every Leader Must Embrace Rating: 5 out of 5 stars5/5The Ideal Team Player: How to Recognize and Cultivate The Three Essential Virtues Rating: 4 out of 5 stars4/5Summary of The Laws of Human Nature: by Robert Greene - A Comprehensive Summary Rating: 4 out of 5 stars4/5The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers Rating: 4 out of 5 stars4/5Company Rules: Or Everything I Know About Business I Learned from the CIA Rating: 4 out of 5 stars4/5Built to Last: Successful Habits of Visionary Companies Rating: 4 out of 5 stars4/5The First-Time Manager Rating: 3 out of 5 stars3/5Multipliers, Revised and Updated: How the Best Leaders Make Everyone Smarter Rating: 4 out of 5 stars4/5Malcolm Gladwell's Blink The Power of Thinking Without Thinking Summary Rating: 4 out of 5 stars4/5Managing Oneself: The Key to Success Rating: 4 out of 5 stars4/5The New One Minute Manager Rating: 5 out of 5 stars5/5The 4 Disciplines of Execution: Revised and Updated: Achieving Your Wildly Important Goals Rating: 4 out of 5 stars4/5How to Lead When You're Not in Charge Study Guide: Leveraging Influence When You Lack Authority Rating: 5 out of 5 stars5/52600 Phrases for Effective Performance Reviews: Ready-to-Use Words and Phrases That Really Get Results Rating: 3 out of 5 stars3/5Great Ceos Are Lazy: How Exceptional Ceos Do More in Less Time Rating: 4 out of 5 stars4/5
Reviews for Youtility (Review and Analysis of Baer's Book)
0 ratings0 reviews
Book preview
Youtility (Review and Analysis of Baer's Book) - BusinessNews Publishing
Book Presentation: Youtility by Jay Baer
Summary of Youtility (Jay Baer)
Book Abstract
MAIN IDEA
If you genuinely want your business or your company to stand out in today’s information overloaded marketplace, there are really only two ways to pull that off:
Youtility
can be defined as the art of providing customers with massive amounts of free and useful information so that when they need to buy something, they wouldn’t dream of going to someone else. Or simply put, you help them so much now by providing useful stuff that prospective customers feel compelled to buy from you in the future. Rather than focusing on making a sale immediately, you invest in creating a future customer for life.
Youtility is marketing upside down. Instead of marketing that’s needed by companies, Youtility is marketing that’s wanted by customers. Youtility is massively useful information, provided for free, that creates long-term trust and kinship between your company and your customers. The difference between helping and selling is just two letters. But those two letters now make all the difference.
– Jay Baer
The way customers gather information about companies and make purchase decisions has changed. Consumers’ time and attention has never been more scarce, and their suspicion of lazy interruption marketing has never been more acute. In this climate, Youtility is not an option. It’s a necessity. If you sell something, you make a customer today; if you help someone, you make a customer for life.
– Jay Baer
About the Author
JAY BAER is president of Convince & Convert, a social media and content marketing firm. He consults with more than 700 brands (including