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    The Sales Magnet (Review and Analysis of Lee's Book)
    The Sales Magnet (Review and Analysis of Lee's Book)
    The Sales Magnet (Review and Analysis of Lee's Book)
    Ebook43 pages31 minutes

    The Sales Magnet (Review and Analysis of Lee's Book)

    By BusinessNews Publishing

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    About this ebook

    The must-read summary of Kendra Lee's book: "The Sales Magnet: How to Get More Customers Without Cold Calling".

    This complete summary of the ideas from Kendra Lee's book "The Sales Magnet" explains that in today’s market, cold calling is dead. Instead it is more efficient to attract the attention of prospects using personal, digital and collaborative attractive strategies, and once you have their attention, then run the savvy sales campaigns to convert them into customers. This summary highlights the steps that you can follow to run a savvy campaign and boost your sales.

    Added-value of this summary:
    • Save time
    • Understand key concepts
    • Expand your sales knowledge

    To learn more, read "The Sales Magnet" and discover the key to attracting customers with your strategies and sales campaigns.
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateOct 28, 2014
    ISBN9782511024355
    The Sales Magnet (Review and Analysis of Lee's Book)

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    The Sales Magnet (Review and Analysis of Lee's Book) - BusinessNews Publishing

    Book Presentation

    The Sales Magnet by Kendra Lee

    Summary of The Sales Magnet (Kendra Lee)

    Book Abstract

    MAIN IDEA

    In today’s marketplace, cold calling is dead. It’s too much effort for too little return and you risk alienating the very people you want to sell to anyway. Instead of cold calling, try this:

    Attract the attention of prospects using personal, digital and collaborative attraction strategies:

    Once you have their attention, then run savvy sales campaigns to convert them into customers:

    Run multiple campaigns and strategies all the time.

    About the Author

    KENDRA LEE founded her own sales consultancy company, KLA Group, in 1995. KLA Group specializes in assisting small-to-medium sized enterprises increase their sales revenues. Before founding KLA Group, Ms. Lee sold hardware, software and services for IBM and other Fortune 500 companies where she consistently ranked in the top 1-2% of their worldwide sales forces. She has been a keynote speaker and is the author of Selling Against the Goal.

    The Web site for this book is at www.TheSalesMagnet.com.

    Important Note About This Ebook

    This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization

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