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SNAP Selling (Review and Analysis of Konrath's Book)
SNAP Selling (Review and Analysis of Konrath's Book)
SNAP Selling (Review and Analysis of Konrath's Book)
Ebook41 pages29 minutes

SNAP Selling (Review and Analysis of Konrath's Book)

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The must-read summary of Jill Konrath's book: "SNAP Selling: Speed Up Sales and Win More Business with Today's Frazzled Customers".

This complete summary of the ideas from Jill Konrath's book "SNAP Selling" shows that most people you try and sell to today will be crazy-busy – frazzled and run off their feet with too much to do. You’ve got to allow for this and change the way you sell to align more with how people make decisions today. In her book, the author presents the SNAP approach to selling, which is designed to help customers make the right decisions and agree to what you propose as a solution. This summary is a must-read for salespeople who want to connect with their customers and make a sale every time.

Added-value of this summary:
• Save time
• Understand key concepts
• Expand your sales skills

To learn more, read "SNAP Selling" and discover the key to influencing your customers purchasing decisions.
LanguageEnglish
Release dateNov 12, 2014
ISBN9782511022221
SNAP Selling (Review and Analysis of Konrath's Book)

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    SNAP Selling (Review and Analysis of Konrath's Book) - BusinessNews Publishing

    Book Presentation: Snap Selling by Jill Konrath

    Book Abstract

    About the Author

    Important Note About This Ebook

    Summary of Snap Selling (Jill Konrath)

    Book Abstract

    MAIN IDEA

    Most people you try and sell to today will be crazy-busy – frazzled and run off their feet with too much to do. You’ve got to allow for this and change the way you sell to align more with how people today make decisions.

    Whenever anyone comes into contact with you, there will be three questions in their minds:

    Is it worth my time to meet with this person and look at what they have to offer?

    Is the change that is being suggested worth all the disruption it will generate?

    Is going with this offer the very best option for my company?

    The SNAP approach to sales is designed to help your prospect focus on these decisions and then agree to what you’re proposing as solutions. Specifically, the SNAP system highlights the four factors which need to be at the forefront of your mind when you work with crazy-busy people:

    S: Keep it simple

    The more complexity and effort you eliminate from the decision-making process, the greater your chances of success become.

    N: Be invaluable

    There is a world of copycat products and services so the value you bring to the relationship is vital.

    A: Always align

    You have to stay relevant to the prospect at all times. If you’re not tightly aligned with what they’re doing, they won’t have time for you.

    P: Raise priorities

    You have to keep working to have your prospect see your product or service as urgent – otherwise they won’t act.

    "Sales is an outcome, not a goal. It’s a function of doing numerous things right, starting from the moment

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