Rating: 5 out of 5 stars
5/5
Ebook36 pages26 minutes
Lean Customer Development (Review and Analysis of Alvarez's Book)
Rating: 5 out of 5 stars
5/5
()
About this ebook
The must-read summary of Cindy Alvarez's book: "Lean Customer Development: Building Products Your Customers Will Buy".
This complete summary of the ideas from Cindy Alvarez's book "Lean Customer Development" demonstrates how traditional companies develop a new product and then look for ways to market it. According to Alvarez, a better approach is ‘Lean Customer Development’, which identifies a customer need and then creates a product to satisfy it. From talking to real customers about their product needs to analysing their answers and deciding what to build, this summary will take you through each step of the process.
Added-value of this summary:
• Save time
• Understand the needs of your customers
• Create products that your customers will pay for
To learn more, read “Lean Customer Development” and get to know your customers’ needs and develop products to satisfy them!
This complete summary of the ideas from Cindy Alvarez's book "Lean Customer Development" demonstrates how traditional companies develop a new product and then look for ways to market it. According to Alvarez, a better approach is ‘Lean Customer Development’, which identifies a customer need and then creates a product to satisfy it. From talking to real customers about their product needs to analysing their answers and deciding what to build, this summary will take you through each step of the process.
Added-value of this summary:
• Save time
• Understand the needs of your customers
• Create products that your customers will pay for
To learn more, read “Lean Customer Development” and get to know your customers’ needs and develop products to satisfy them!
Read more from Business News Publishing
To Sell Is Human (Review and Analysis of Pink's Book) DotCom Secrets (Review and Analysis of Brunson's Book) Rating: 4 out of 5 stars4/5Leaders Eat Last (Review and Analysis of Sinek's Book) Rating: 5 out of 5 stars5/5The 12 Week Year (Review and Analysis of Moran and Lennington's Book) Rating: 5 out of 5 stars5/5The 4-Hour Workweek (Review and Analysis of Ferriss' Book) Rating: 4 out of 5 stars4/5The 80/20 Principle (Review and Analysis of Koch's Book) Rating: 4 out of 5 stars4/5Rocket Fuel (Review and Analysis of Wickman and Winter's Book) Rating: 5 out of 5 stars5/5The One Page Business Plan (Review and Analysis of Horan's Book) Rating: 5 out of 5 stars5/5Understanding Financial Statements (Review and Analysis of Straub's Book) Rating: 5 out of 5 stars5/5Traction (Review and Analysis of Weinberg and Mares' Book) Rating: 5 out of 5 stars5/5Good Strategy Bad Strategy (Review and Analysis of Rumelt's Book) Rating: 3 out of 5 stars3/5What They Don't Teach You at Harvard Business School (Review and Analysis of McCormack's Book) Rating: 4 out of 5 stars4/5How to Master the Art of Selling (Review and Analysis of Hopkins' Book) Rating: 0 out of 5 stars0 ratingsThe Fifth Discipline (Review and Analysis of Senge's Book) Rating: 0 out of 5 stars0 ratingsSwitch (Review and Analysis of the Heath Brothers' Book) Rating: 5 out of 5 stars5/5The Ultimate Sales Machine (Review and Analysis of Holmes' Book) Rating: 4 out of 5 stars4/5The Mckinsey Mind (Review and Analysis of Rasiel and Friga's Book) Rating: 4 out of 5 stars4/5The Speed of Trust (Review and Analysis of Covey's Book) Rating: 5 out of 5 stars5/5The HR Scorecard (Review and Analysis of Becker, Huselid and Ulrich's Book) Rating: 5 out of 5 stars5/5The Sandler Rules (Review and Analysis of Mattson's Book) Rating: 5 out of 5 stars5/5The One Thing (Review and Analysis of Keller and Papasan's Book) Rating: 5 out of 5 stars5/5Execution (Review and Analysis of Bossidy and Charan's Book) Rating: 0 out of 5 stars0 ratingsStart Late, Finish Rich (Review and Analysis of Bach's Book) Rating: 4 out of 5 stars4/5Talent Is Overrated (Review and Analysis of Colvin's Book) Rating: 0 out of 5 stars0 ratingsThe CashFlow Quadrant (Review and Analysis of Kiyosaki and Lechter's Book) Rating: 0 out of 5 stars0 ratingsReady, Fire, Aim (Review and Analysis of Masterson's Book) Rating: 5 out of 5 stars5/5Multipliers (Review and Analysis of Wiseman and McKeown's Book) Rating: 0 out of 5 stars0 ratingsBuilt to Sell (Review and Analysis of Warrilow's Book) Rating: 4 out of 5 stars4/5The Millionaire Next Door (Review and Analysis of Stanley and Danko's Book) Rating: 5 out of 5 stars5/5Negotiation Genius (Review and Analysis of Malhotra and Bazerman's Book) Rating: 4 out of 5 stars4/5
Related to Lean Customer Development (Review and Analysis of Alvarez's Book)
Related ebooks
The Lean Product Playbook (Review and Analysis of Olsen's Book) Rating: 0 out of 5 stars0 ratingsLean Analytics (Review and Analysis of Croll and Yoskovitz' Book) Rating: 0 out of 5 stars0 ratingsThe Embedded Entrepreneur: How to Build an Audience-Driven Business Rating: 5 out of 5 stars5/5The Personal MBA (Review and Analysis of Kaufman's Book) Rating: 4 out of 5 stars4/5The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets Rating: 5 out of 5 stars5/5Summary of Ash Maurya's Running Lean Rating: 0 out of 5 stars0 ratingsFind Your Market: Discover and Win Your Product’s Best Market Opportunity Rating: 3 out of 5 stars3/5Monetizing Innovation: How Smart Companies Design the Product Around the Price Rating: 5 out of 5 stars5/5Product Entrepreneur: How to Launch Your Product Idea: Napkin Sketch to $1 Million in Sales Rating: 5 out of 5 stars5/5Build What Matters: Delivering Key Outcomes with Vision-Led Product Management Rating: 4 out of 5 stars4/5Ready, Set, Growth hack: A beginners guide to growth hacking success Rating: 0 out of 5 stars0 ratingsWhat Customers Want (PB): Using Outcome-Driven Innovation to Create Breakthrough Products and Services Rating: 4 out of 5 stars4/5Good Strategy Bad Strategy (Review and Analysis of Rumelt's Book) Rating: 3 out of 5 stars3/5The Founder Handbook: How to get your first ten enterprise customers Rating: 0 out of 5 stars0 ratingsLean B2B: Build Products Businesses Want Rating: 5 out of 5 stars5/5Unsettled Disruption: Step-by-Step Guide for Harnessing the Evolving Path of Purpose-Driven Innovation Rating: 0 out of 5 stars0 ratingsThe Long Tail Theory for Business: Find your niche and future-proof your business Rating: 0 out of 5 stars0 ratingsThe Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed Rating: 5 out of 5 stars5/5Zero to Sold: How to Start, Run, and Sell a Bootstrapped Business Rating: 4 out of 5 stars4/5The Lean Startup (Review and Analysis of Ries' Book) Rating: 5 out of 5 stars5/5The Start-Up J Curve: The Six Steps to Entrepreneurial Success Rating: 5 out of 5 stars5/5Exit Path: How to Win the Startup End Game Rating: 0 out of 5 stars0 ratingsThe Power of Product Platforms Rating: 4 out of 5 stars4/5The Four Steps to the Epiphany: Successful Strategies for Products that Win Rating: 4 out of 5 stars4/5Product-Led Growth: How to Build a Product That Sells Itself Rating: 5 out of 5 stars5/5The Competitive Power of the Product Lifecycle: Revolutionise the way you sell your products Rating: 0 out of 5 stars0 ratingsProduct Strategy for High Technology Companies Rating: 4 out of 5 stars4/5The Subscription Boom: Why an Old Business Model is the Future of Commerce Rating: 3 out of 5 stars3/5
Business For You
How to Write a Grant: Become a Grant Writing Unicorn Rating: 5 out of 5 stars5/5The Richest Man in Babylon: The most inspiring book on wealth ever written Rating: 5 out of 5 stars5/5Your Next Five Moves: Master the Art of Business Strategy Rating: 5 out of 5 stars5/5The Intelligent Investor, Rev. Ed: The Definitive Book on Value Investing Rating: 4 out of 5 stars4/5Confessions of an Economic Hit Man, 3rd Edition Rating: 5 out of 5 stars5/5Becoming Bulletproof: Protect Yourself, Read People, Influence Situations, and Live Fearlessly Rating: 4 out of 5 stars4/5The Book of Beautiful Questions: The Powerful Questions That Will Help You Decide, Create, Connect, and Lead Rating: 4 out of 5 stars4/5Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered Rating: 5 out of 5 stars5/5Carol Dweck's Mindset The New Psychology of Success: Summary and Analysis Rating: 4 out of 5 stars4/5Robert's Rules Of Order Rating: 5 out of 5 stars5/5Tools Of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers Rating: 4 out of 5 stars4/5Crucial Conversations: Tools for Talking When Stakes are High, Third Edition Rating: 4 out of 5 stars4/5Just Listen: Discover the Secret to Getting Through to Absolutely Anyone Rating: 4 out of 5 stars4/5The Everything Guide To Being A Paralegal: Winning Secrets to a Successful Career! Rating: 5 out of 5 stars5/5Collaborating with the Enemy: How to Work with People You Don’t Agree with or Like or Trust Rating: 4 out of 5 stars4/5The Five Dysfunctions of a Team: A Leadership Fable, 20th Anniversary Edition Rating: 4 out of 5 stars4/5Law of Connection: Lesson 10 from The 21 Irrefutable Laws of Leadership Rating: 4 out of 5 stars4/5Capitalism and Freedom Rating: 4 out of 5 stars4/5Crucial Conversations Tools for Talking When Stakes Are High, Second Edition Rating: 4 out of 5 stars4/5Real Artists Don't Starve: Timeless Strategies for Thriving in the New Creative Age Rating: 4 out of 5 stars4/5Set for Life: An All-Out Approach to Early Financial Freedom Rating: 4 out of 5 stars4/5Buy, Rehab, Rent, Refinance, Repeat: The BRRRR Rental Property Investment Strategy Made Simple Rating: 5 out of 5 stars5/5The Catalyst: How to Change Anyone's Mind Rating: 4 out of 5 stars4/5
Related podcast episodes
Is “Lean Startup” Right for Your Idea?-Nir&Far 0% found this document usefulSo, You Want To Become a Great Product Manager? [Q&A with Jackie Bavaro]- Nir&Far 0% found this document usefulSpecial: Create Continuous Innovation in Your Organization: Special Episode From the 2020 Summit 0% found this document useful340: Lean product development – with Steve Stucky: Pipeline, Process, and Practice for Product Managers 0% found this document usefulTom Eisenmann (Harvard Business School) - Why Startups Fail 0% found this document usefulInterview: Dan Olsen on The Lean Product Playbook 0% found this document useful
Related articles
Is Your Business Idea Good? Here's How to Find Out EntrepreneurArticle
Is Your Business Idea Good? Here's How to Find Out
Oct 1, 2019
2 min readThe Elements of Value Rotman ManagementArticle
The Elements of Value
May 1, 2018
8 min readCreating Value by Reducing and Removing Rotman ManagementArticle
Creating Value by Reducing and Removing
May 1, 2018
8 min readAfter Realizing He'd Hired All the Wrong People, This Food Startup Founder Hit Reset EntrepreneurArticle
After Realizing He'd Hired All the Wrong People, This Food Startup Founder Hit Reset
Nov 1, 2018
2 min readWhy Venture Capitalists Don't Care About Your Pitch EntrepreneurArticle
Why Venture Capitalists Don't Care About Your Pitch
Nov 1, 2013
2 min readFour Paths to Opportunity Identification Rotman ManagementArticle
Four Paths to Opportunity Identification
Jan 1, 2019
In our work teaching innovation and entrepreneurship to students at the University of Sydney Business School and the California College of the Arts, we focus on four cognitive acts that comprise ‘design cognition’ — the type of thinking that fuels op
4 min readFor Setting The Social Agenda Fast CompanyArticle
For Setting The Social Agenda
Mar 10, 2020
13 min readBranding Is All About Influencing Perceptions NZBusiness and ManagementArticle
Branding Is All About Influencing Perceptions
Aug 28, 2019
LET’S START by establishing what a brand is. It is a customer’s (or potential customer’s) perception of your business or product or service. So, when we talk about branding, we are trying to influence a customer’s perception. Branding is the act of i
2 min read8 Vital Training Steps for 'Treps, Pre-Launch EntrepreneurArticle
8 Vital Training Steps for 'Treps, Pre-Launch
Apr 1, 2016
6 min readMan With The Midas Touch Dhirubhai Ambani (1932–2002) India TodayArticle
Man With The Midas Touch Dhirubhai Ambani (1932–2002)
Aug 21, 2021
1 min readData-driven Decision-making Made Easier Inc.Article
Data-driven Decision-making Made Easier
Oct 23, 2019
2 min read6 Entrepreneurs Share the Brilliant, Crazy Ways They Took Their Companies From Pennies to Profit EntrepreneurArticle
6 Entrepreneurs Share the Brilliant, Crazy Ways They Took Their Companies From Pennies to Profit
May 1, 2018
5 min readBuilding Good Client Relationships Farmer's WeeklyArticle
Building Good Client Relationships
May 14, 2021
There are many pillars that support good customer relations (and hence business success); amongst these are recognition, acknowledgement and praise. The fresh-produce sector provides many opportunities to practise these. Indeed, they are essential it
1 min readJacqui’s Tips On How To Start A Business New Zealand Woman’s WeeklyArticle
Jacqui’s Tips On How To Start A Business
Feb 28, 2021
1 min readIncubators Aren't Only for Tech Startups EntrepreneurArticle
Incubators Aren't Only for Tech Startups
Dec 1, 2014
5 min read'The Lean Startup' Author Shares His Latest Advice EntrepreneurArticle
'The Lean Startup' Author Shares His Latest Advice
Aug 1, 2015
2 min readSell Like a Human ThinkSalesArticle
Sell Like a Human
Mar 29, 2017
1 min read15 Signs You're an Entrepreneur EntrepreneurArticle
15 Signs You're an Entrepreneur
Aug 1, 2014
5 min readStop Working, Start Automating EntrepreneurArticle
Stop Working, Start Automating
Jan 26, 2021
1 min readWhat Seth Godin Wants You To Know About Marketing in 2019 EntrepreneurArticle
What Seth Godin Wants You To Know About Marketing in 2019
Dec 1, 2018
2 min readMore Brains Than Budget? Steal These $0 Marketing Strategies. EntrepreneurArticle
More Brains Than Budget? Steal These $0 Marketing Strategies.
Jun 1, 2016
5 min readThe Thinksales Approach ThinkSalesArticle
The Thinksales Approach
Jun 17, 2018
1 min readRevenue Growth Engineering ThinkSalesArticle
Revenue Growth Engineering
Mar 29, 2018
1 min readNeed to Boost Your Sales? This Surprising New Research Will Help Inc.Article
Need to Boost Your Sales? This Surprising New Research Will Help
Mar 1, 2017
3 min read7 Lessons From Entrepreneurs Who Kept Their Day Jobs While Starting Their Businesses EntrepreneurArticle
7 Lessons From Entrepreneurs Who Kept Their Day Jobs While Starting Their Businesses
Sep 1, 2015
5 min readYou Can’t Buy Product-Market Fit EntrepreneurArticle
You Can’t Buy Product-Market Fit
Aug 24, 2021
2 min readThe First 90 Days Inc.Article
The First 90 Days
Feb 1, 2018
14 min readComplete Guide: 8 Mistakes You Must Avoid in Your Content Marketing Campaigns TechfastlyArticle
Complete Guide: 8 Mistakes You Must Avoid in Your Content Marketing Campaigns
Jun 1, 2021
14 min readGain More Credibility Through the Questions You Ask ThinkSalesArticle
Gain More Credibility Through the Questions You Ask
Jun 16, 2017
5 min read9 Complete Guide: 8 Mistakes You Must Avoid In Your Content Marketing Campaign In 2020 TechfastlyArticle
9 Complete Guide: 8 Mistakes You Must Avoid In Your Content Marketing Campaign In 2020
Nov 30, 2020
Complete Guide: 8 mistakes you must avoid in your content marketing campaign in 2020 Content being the king of all marketing activities worldwide, content marketing has gained popularity over time as one of the best investments a brand can make. It’s
14 min read
Reviews for Lean Customer Development (Review and Analysis of Alvarez's Book)
Rating: 5 out of 5 stars
5/5
1 rating0 reviews
Book preview
Lean Customer Development (Review and Analysis of Alvarez's Book) - BusinessNews Publishing
Book Presentation: Lean Customer Development by Cindy Alvarez
Summary of Lean Customer Development (Cindy Alvarez)
Book Abstract
Most companies get busy developing new products and then sit down and try to figure out how to market what they have. Sometimes, this can lead to a situation where you end up with a solution looking for a problem to solve.
A better approach – the Lean Customer Development
approach – is to learn what your customers need and then use that knowledge to build and deliver what they're willing to pay for.
Learn what your customers want ⇒ Build exactly what they will be willing to buy
So how do you achieve that? Lean Customer Development basically consists of five steps:
You form a hypothesis based on what you know about the customer so far
You go out and find real live potential customers and talk to them
You ask them questions which either validates or disproves your hypothesis
You sit down and analyze their answers to understand their needs
You figure out what to build and test so you can keep learning more
Every hypothesis you invalidate through conversations with prospective customers prevents you from wasting time building a product no one will buy. If your hypothesis is wrong or even partially wrong, you want to find out fast. If you can't find customers, you modify your hypothesis. Those course corrections will lead to validating an idea that you know customers want and are willing to pay for.
- Cindy Alvarez
About the
Enjoying the preview?
Page 1 of 1