Eric Ries’ The Lean Startup How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses Summary by Ant Hive Media - Read Online
Eric Ries’ The Lean Startup How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses Summary
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This is a summary of Eric Ries’ The Lean Startup How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.

This is a summary of Eric Ries’ The Lean Startup How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.

Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

Available in a variety of formats, this summary is aimed for those who want to capture the gist of the book but don't have the current time to devour all 338 pages. You get the main summary along with all of the benefits and lessons the actual book has to offer. This is a summary that is not intended to be used without reference to the original book.

Published: Ant Hive Media on
ISBN: 1311460160
List price: $3.95
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Introduction – Why the book is so popular

Some would argue that the concepts underlying this book are potentially a century old. So the question is: Why has nobody ever really visualized, assembled, and written down all these concepts in one book? These concepts are not alien at all, so the question of why they’ve never been universally accepted is valid.

The answer lies in the traditional way of thinking of majority of managers and entrepreneurs. They all believe they know best, so they refuse to change. It has taken a while for The Lean Startup to be accepted because these entrepreneurs are comfortable in their old-fashioned thinking, and thus need to be jolted in order to see the damage this has caused. This new approach is yet to be embraced by the majority, because most entrepreneurs aren’t willing to change their thinking.

Enter Eric Ries, renowned blogger and entrepreneur from Silicon Valley who conceptualized the lean startup approach. Eric started at Catalyst Recruiting before becoming senior engineer at There, Inc. It is here that he managed to identify the main reason for failure within the company – a lack of engaging customers prior to launching a product. He then cofounded IMVU together with Will Harvey. The company was geared towards developing a 3-dimensional social network where people could chat and create personalized