Creativity Inc.: by Ed Catmull | Conversation Starters: Daily Books
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Creativity Inc.: by Ed Catmull | Conversation Starters
Ed Catmull, President of Pixar and Walt Disney Animation Studios, shares his perspective on creativity and business in his first book, Creativity, Inc. This is the first book to show the inner workings of Pixar Animation as well. In this book, Catmull discusses leadership concepts such as The Braintrust, The Ugly Baby and The Hungry Beast, and The Unmade Future. In Catmull's words, Creativity, Inc. is “an expression of the ideas that I believe make the best in us possible.” Catmull openly shares his concepts and methods that have made Pixar a giant success.
Creativity, Inc. made the shortlist for the Financial Times and the McKinsey Business Book of the Year in 2014. It was also a Goodreads Choice Award Nominee for Business Books in 2014.
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Creativity Inc. - Daily Books
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