Ed Catmull & Amy Wallace’s Creativity, Inc: Overcoming the Unseen Forces that Stand in the Way of True Inspiration | Summary
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This is a Summary of Ed Catmull & Amy Wallace’s Creativity, Inc: Overcoming the Unseen Forces that Stand in the Way of True Inspiration
NEW YORK TIMES BESTSELLER | NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The Huffington Post • Financial Times • Success • Inc. • Library Journal
From Ed Catmull, co-founder (with Steve Jobs and John Lasseter) of Pixar Animation Studios, the Academy Award–winning studio behind Inside Out and Toy Story, comes an incisive book about creativity in business and leadership—sure to appeal to readers of Daniel Pink, Tom Peters, and Chip and Dan Heath. Fast Company raves that Creativity, Inc. “just might be the most thoughtful management book ever.”
Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation—into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in history are made. It is, at heart, a book about how to build a creative culture—but it is also, as Pixar co-founder and president Ed Catmull writes, “an expression of the ideas that I believe make the best in us possible.”
For nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Monsters, Inc., Finding Nemo, The Incredibles, Up, WALL-E, and Inside Out, which have gone on to set box-office records and garner thirty Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, in this book, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable.
As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the thirteen movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on leadership and management philosophies that protect the creative process and defy convention, such as:
• Give a good idea to a mediocre team, and they will screw it up. But give a mediocre idea to a great team, and they will either fix it or come up with something better.
• If you don’t strive to uncover what is unseen and understand its nature, you will be ill prepared to lead.
• It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them.
• The cost of preventing errors is often far greater than the cost of fixing them.
• A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody.
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Ed Catmull & Amy Wallace’s Creativity, Inc - Ant Hive Media
Ed Catmull & Amy Wallace’s
Creativity, Inc
Overcoming the Unseen Forces that
Stand in the Way of True Inspiration
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Table of Contents
A Gift for You
Book Overview
Important People
Chapter Summaries and Core Concepts
Part I: Getting Started
Chapter 1: Animated
Chapter 2: Pixar Is Born
Chapter 3: A Defining Goal
Chapter 4: Establishing Pixar’s Identity
Part II: Protecting The New
Chapter 5: Honesty and Candor
Chapter 6: Fear and Failure
Chapter 7: The Hungry Beast and the Ugly Baby
Chapter 8: Change and Randomness
Chapter 9: The Hidden
Part III: Building and Sustaining
Chapter 10: Broadening Our View
Chapter 11: The Unmade Future
Part IV: Testing What We Know
Chapter 12: A New Challenge
Chapter 13: Notes Day
Afterward
Starting Points
A Reader’s Perspective
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Book Overview
The book, Creativity, Inc.: Overcoming the Unseen Forces that Stand in the Way of True Inspiration is written by Ed Catmull, assisted by Amy Wallace. It is about the experiences Catmull encountered while CEO of Disney and Pixar Animation Studios. The novel provides a description in relation to processes and lessons he learned during his career.
The novel consists of 13 chapters and an afterword as well as a few starting points that are presented in four different parts.
Part I,