DotCom Secrets (Review and Analysis of Brunson's Book)
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About this ebook
This complete summary of the ideas from Russell Brunson's book "DotCom Secrets" shows the importance of building a good sales funnel for your online business. This is what will drive traffic to your website and then push them through to make a purchase. The funnel is made up of various different strategies; a traffic strategy, a product strategy and a communication strategy. By fine-tuning these strategies you will create a funnel that leads customers from when they arrive at your website to profit for your business. This summary tells you exactly how to create this profit-boosting funnel by taking you through each step of the process with clear diagrams and concise explanations.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "DotCom Secrets" and learn how to boost profits for your online business.
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Book preview
DotCom Secrets (Review and Analysis of Brunson's Book) - BusinessNews Publishing
Book Presentation: Dotcom Secrets by Russell Brunson
Summary of Dotcom Secrets (Russell Brunson)
Book Abstract
MAIN IDEA
Online businesses which are struggling normally assume they have a problem getting enough traffic to their site or converting that traffic when it does show up. That's not usually the real problem, however. More often than not, websites which are underperforming have a funnel problem.
The best way to organize an online business is to build a good sales funnel – which consists of some bait (B), front-end offers (FE), mid-funnel offers (M) and back-end offers (BE). To optimize the funnel, you'll also need three good strategies for Traffic, Product and Communications.
If you can organize your funnel so you can spend two- to three-times more than everyone else to acquire customers, your online business will become exponentially more profitable.
Ultimately, the business that can spend the most to acquire a customer wins.
– Dan Kennedy
When you implement these secrets, you will transform your website from a flat, two-dimensional company into a three-dimensional sales and marketing machine that allows you to outspend your competitors, acquire an almost unlimited number of new customers, make (and keep) more money, and most importantly, serve more people.
– Russell Brunson
About the Author
RUSSELL BRUNSON is the owner of DotComSecrets.com Inc., a marketing consulting firm. He started his first online company while he was