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    The Automatic Customer (Review and Analysis of Warrillow's Book)
    The Automatic Customer (Review and Analysis of Warrillow's Book)
    The Automatic Customer (Review and Analysis of Warrillow's Book)
    Ebook37 pages28 minutes

    The Automatic Customer (Review and Analysis of Warrillow's Book)

    By BusinessNews Publishing

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    About this ebook

    The must-read summary of John Warrillow's book: "The Automatic Customer: Creating a Subscription Business in Any Industry".

    This complete summary of the ideas from John Warrillow's book "The Automatic Customer" explains that subscription-based products are becoming increasingly popular, as it means customers are buying from a business automatically each month. Rather than having to put lots of time and money into reselling to the same customer twice, you can sit back knowing that they will re-purchase automatically. If you want to follow in the footsteps of Amazon and Apple and ensure you have recurring revenue each month then this summary will tell you all you need to know.

    Added-value of this summary:
    • Save time
    • Understand key concepts
    • Expand your business knowledge

    To learn more, read "The Automatic Customer" and discover how you can build your own subscription business and bring more recurring revenue to your company.
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateJul 20, 2016
    ISBN9782511041093
    The Automatic Customer (Review and Analysis of Warrillow's Book)

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      Book preview

      The Automatic Customer (Review and Analysis of Warrillow's Book) - BusinessNews Publishing

      Book Presentation: The Automatic Customer by John Warrillow

      Summary of The Automatic Customer (John Warrillow)

      Book Abstract

      MAIN IDEA

      The more recurring revenue you can build into your business, the more your business is worth. If you can develop your business model so buying from you becomes automatic – so you bring in sales without having to resell the customer every month – you're in a much stronger position.

      That's why Amazon (Amazon Prime and Kindle Unlimited), Apple (Joint Venture and iTunes) and pretty much every promising Silicon Valley startup which launches today is hard at work developing and offering subscription-based products and services. Subscribers are better than customers and when you have subscribers, you can project your future revenues with a reasonable degree of certainty.

      If you're smart, you'll find a way to add a subscription offering to what you already offer your customers.

      Whether you like it or not, you are now competing in the new subscription economy, and it's up to you to decide if you're playing defense or offense. Are you willing to watch your business be cannibalized by someone else's subscription business? Or are you ready to win some automatic customers of your own?

      – John Warrillow

      "The biggest factor in driving up the sellability of your company is the degree to which your company can run without you, the owner. That's a head scratcher for a lot of owners who are the best sales people in their business. The secret is to build recurring revenue that brings in sales without having to resell the customer each month. Recurring revenue makes your business a lot more

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