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    Layout Index
    Layout Index
    Layout Index
    Ebook346 pages1 hour

    Layout Index

    By Jim Krause

    3.5/5

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    About this ebook

    Idea Index kick-started a revolution in graphic design books, unique in size, feeland most importantwealth of ideas. Layout Index is the next step, a compendium of layout idea-generators that will help designers explore multiple possibilities for visual treatments each time they turn the page. The visual and textual suggestions are divided into eight major areas, including newsletters, flyers, posters, brochures, advertising, stationery, page layout, and Web pages.
    LanguageEnglish
    PublisherSimon & Schuster
    Release dateApr 16, 2001
    ISBN9781440321962
    Layout Index
    Author

    Jim Krause

    An Adams Media author.

    Read more from Jim Krause

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    3.5/5

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    • 5/5
      This is not your typical layout book! Essentially, this is an idea book for putting together brochures, posters, flyers, newsletters, page layouts, stationery, and even web design. It doesn't tell you "how" to do something - the projects are just presented, and as I skimmed through them, a stream of ideas came into my mind. It's a pocket-sized book (5 1/2 x 4 3/4") with a nice plastic cover, designed to be carried around. I bought it to use as an idea book for scrapbooking, and I haven't been disappointed - It has some wonderfully original art layouts. It also has a concise overview for each project which I found interesting. Next time I have to design a booklet or poster or flyer, etc. I would refer to this book first!

    Book preview

    Layout Index - Jim Krause

    Introduction

    Lay:to place; set forth for a purpose

    Out:into sight or notice

    The Layout Index is a follow-up companion to the Idea Index. If you own or have seen a copy of the Idea Index, you may be aware that it focuses on individual elements of a design (logos, images, illustrations, type). The Layout Index, on the other hand, is a book that offers suggestions for putting various elements together to form a visual message. Neither book requires the other in order to be used, although the two books could be searched in tandem for solutions and inspiration.

    This is not a how to book; this is a what if book.

    Whether you are a designer, illustrator or anyone involved in the creation of visual material, this book assumes that you are already familiar (to some degree or another) with the tools of your trade. The purpose of this book is to augment these tools by providing your eyes and mind with a flurry of visual suggestions intended to ignite and inspire your particular style of creative output.

    Not a typical layout book.

    Most books about layout focus on the mechanics of arranging and displaying visual elements: alignment, proportion, relationship, grid, etc. Important considerations, for sure, and ones that are present in the examples shown in this book.

    The Layout Index, however, is not a typical layout book. The mechanical aspects of design are not the ultimate focus here and are addressed by name in relatively few places. The examples featured in this book are aimed toward the intuitive centers of the mind and are meant to be viewed on a number of different levels—levels both conceptual and literal in nature: structure, arrangement, content, color, mood and more.

    There is no right way to use the Layout Index.

    If you are looking for concepts that could be applied to a specific project, allow the examples to strike you in whatever way they will—some may provide ideas relevant to your project, others will not. One or more of the examples may start a mental chain-reaction that leads to a solution that is a near relative to a concept seen here. Other times, a chain of ideas that begins here might end up far removed from these pages. The Layout Index, after all, is not meant to be a book of answers, but rather directions in which to explore.

    Every person who views the samples in this book will react differently to what they see and use the material in a different way. Designers who adhere closely to traditional layout rules will, naturally, gather and apply ideas differently than those who employ more abstract criteria to assess their work. Students and new designers might find a wealth of fresh ideas on these pages; experienced professionals may see these samples as a quick-flowing stream of familiar visual cues from which they can consider and form new ideas. There is no right way to use this book, nor does it presume to tell anyone how to design, nor what is proper or improper. The Layout Index simply offers a large spectrum of ideas intended to spark the imagination of its viewer toward solutions they feel are appropriate based on their unique (and ever-developing) standard of finish.

    How the Layout Index is structured and why its structure can be ignored.

    The Layout Index is divided into eight chapters, each of which focuses on a specific form of media: brochure, flyer, Web page, newsletter, poster, advertising, page layout and stationery.

    These chapters are meant to be regarded loosely. You might begin your search for brochure ideas in the brochure chapter, but it's just as likely that a sample from the poster or Web chapter could be applied—a concept from the newsletter section might apply itself perfectly to a client's stationery package. In other words, don't take the chapter headings too seriously. The creative sparks that lead to good solutions can come from anywhere (including the storehouse of ideas already in your head as well as an infinite number of other sources outside the pages of this book).

    Where is the North Park Zoo?

    While there may actually be more than one North Park Zoo in the world, the North Park Zoo featured in this book is not any of them. In fact, none of the clients featured in the Layout Index exist outside of its pages. These clients were invented for the purposes of this book so that design and layout ideas could be freely explored without being bound to the restrictions and guidelines that real-world organizations must establish.

    The mix of pseudo-clients featured here represent an array of corporate, public, humanity and arts organizations. The samples featured for each client differ on a number of levels, including budget, scope and production parameters (colors, size, etc.). A broad spectrum of styles can also be seen among the examples (from conservative to way out there). The proportion of conservative, middle ground and out-there designs is roughly equivalent to real life—that is, less on either end than toward the center.

    Most of the clients featured in this book appear in more than one chapter. As you look through these pages, you may want to take note of the ways that a client's look is (or is not) carried from one type of media to another. These comparisons may offer real-world suggestions for cross-media applications for your own work.

    Focus Pages

    Each section in this book contains focus pages. These facing-page spreads highlight principles of layout, client interaction and creativity that I have found useful during my career as a designer. Some of the topics are directly related to the content of their surrounding pages; others deal with more widely applicable ideas. Taken as a whole, these topics form a cohesive base

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