Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    Unavailable
    Story-Based Selling: Create, Connect, and Close
    Unavailable
    Story-Based Selling: Create, Connect, and Close
    Unavailable
    Story-Based Selling: Create, Connect, and Close
    Ebook165 pages2 hours

    Story-Based Selling: Create, Connect, and Close

    By Jeff Bloomfield

    ()

    Currently unavailable

    Currently unavailable

    About this ebook

    As a founder of a successful organization that trains and develops sales professionals, Jeff Bloomfield has given a lot of thought to why customers say yes. In Story-Based Selling: Create, Connect, and Close, Mr. Bloomfield says it's really no mystery. People buy from people they trust. They trust people they like, and they like people they connect to. And he believes that storytelling is the best way for salespeople-and all of us-to immediately connect to a customer's feelings of trust and liking. He thinks teaching sales professionals to close a deal by presenting their product, probing its mutual benefits, and overcoming the customer's objections and skepticism, is a waste of time. Instead, he urges them to tell a great story. Mr. Bloomfield calls upon the latest research in neuroscience to explain the process of communication. The truth is that during the salesperson's engagement with clients, people quickly base their decisions on how they feel, not the way they think, so trying to persuade someone by first imparting lifeless facts and figures is self-defeating. In fact, this information goes right to an area of the listener's brain (the left brain) that drives doubt and skepticism. To make a deal we need to connect with the parts of the customer's brain that inspire emotions of trust and empathy. By telling a story, we can immediately connect to these good gut feelings and drive away the client's fear of being sold. Mr. Bloomfield tells his own engaging stories while teaching step-by-step techniques of intentional storytelling-to create a fast connection with the listener, no matter who is buying or what a person wants to sell.
    LanguageEnglish
    PublisherSelectBooks
    Release dateJun 1, 2014
    ISBN9781590792636
    Unavailable
    Story-Based Selling: Create, Connect, and Close
    Author

    Jeff Bloomfield

    Jeff Bloomfield is the founder and CEO of Braintrust, a sales & marketing consultancy helping companies have more purpose-driven, impactful customer conversations using his NeuroSelling® methodology, resulting in untold millions of dollars in increased revenue. In addition, Jeff is a unique and powerful keynote speaker, bringing his one-of-a-kind message of purpose and transformation to stages all around the world. He lives outside Cincinnati, Ohio, with his wife and family.

    Read more from Jeff Bloomfield

    Related to Story-Based Selling

    Related ebooks

    Sales & Selling For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      REAL LIFE, Great Stories

      Mar 7, 2024

      REAL LIFE, Great Stories
      3 min read

    • Article

      We Need To Prioritise Unity

      Oct 23, 2023

      Oliver Jeffers explores the biggest issues in an affectingly simple and sensitive way. The Northern Irish born, New York-based children’s author and visual artist – and Christmas Kids Cover Competition judge – has a unique way of capturing the essenc

      3 min read

    • Article

      Truth And Consequences

      Sep 18, 2019

      Truth And Consequences
      8 min read

    • Article

      Numbers Add Up

      Jun 2, 2022

      Numbers Add Up
      3 min read

    • Article

      HOW TO Change Your Life

      Aug 11, 2022

      HOW TO Change Your Life
      4 min read

    • Article

      Storytelling Has Gotten Out of Hand: The Millions Interviews Peter Brooks

      Nov 11, 2022

      "I think it's important that we distinguish between living and telling." The post Storytelling Has Gotten Out of Hand: The Millions Interviews Peter Brooks appeared first on The Millions.

      4 min read

    • Article

      Storytelling Has Gotten Out of Hand: The Millions Interviews Peter Brooks

      Nov 11, 2022

      "I think it's important that we distinguish between living and telling." The post Storytelling Has Gotten Out of Hand: The Millions Interviews Peter Brooks appeared first on The Millions.

      4 min read

    • Article

      Alyssa Cole

      Apr 8, 2024

      Alyssa Cole
      12 min read

    • Article

      Set In Stone Age

      Mar 3, 2022

      Set In Stone Age
      3 min read

    • Article

      Alexandra Chang Is Compelled by Constraint

      Aug 18, 2023

      "Writing really is a series of choices." The post Alexandra Chang Is Compelled by Constraint appeared first on The Millions.

      5 min read

    • Article

      A Truthteller’s Toolkit

      Apr 25, 2020

      Once upon a time, a writer might contact an agent and confess their desire to publish an essay collection. And once upon a time, an agent might have resisted an urge to laugh in the writer’s face. As a form, essays had fallen out of favor, hard, and

      8 min read

    • Article

      Prose And Cons

      Feb 2, 2023

      Prose And Cons
      6 min read

    • Article

      Does This Query Taste Funny?

      Oct 9, 2023

      It is advice as old as time: If you want to make a good first impression, open with a joke. Public speakers, job interview coaches, and your Uncle Jack will all tell you that nothing succeeds like getting a laugh. But does that same wisdom hold true

      4 min read

    • Article

      Parent Stories

      Jun 3, 2021

      Parent Stories
      12 min read

    • Article

      KEEP IT real

      Aug 6, 2020

      KEEP IT real
      6 min read

    • Article

      Eleanor Catton Talks About ‘Birnam Wood’ And ‘The Seduction Of Certainty’

      Jun 7, 2023

      Expertly crafted by Booker Prize-winning author Eleanor Catton, “Birnam Wood” delivers a heart-pumping thriller loaded with characters, conversations, and betrayals. Set in the southern wilds of New Zealand, the novel follows a group of local guerril

      3 min read

    • Article

      What’s On Your Mind?

      Aug 1, 2019

      What’s On Your Mind?
      4 min read

    • Article

      OPENINGS That Kill It

      Oct 30, 2019

      OPENINGS That Kill It
      7 min read

    • Article

      1 To Be Is To Buy

      Nov 6, 2017

      1 To Be Is To Buy
      3 min read

    • Article

      Through the LOOKING GLASS

      Feb 13, 2020

      Through the LOOKING GLASS
      5 min read

    Reviews for Story-Based Selling

    0 ratings

    0 ratings0 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words