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    Propaganda
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    Propaganda
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    Propaganda
    Ebook165 pages2 hours

    Propaganda

    By Edward Bernays

    3.5/5

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    About this ebook

    “Bernays’ honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies.”—Noam Chomsky

    “The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.”—Edward Bernays

    A seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891–1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed “engineering of consent.” During World War I, he was an integral part of the U.S. Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise and sell the war to the American people as one that would “Make the World Safe for Democracy.” The CPI would become the blueprint in which marketing strategies for future wars would be based upon.

    Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, as well as his uncle, Sigmund Freud, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell Propaganda lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science and education. To read this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regards to organized manipulation of the masses.

    LanguageEnglish
    PublisherIg Publishing
    Release dateSep 1, 2004
    ISBN9781935439028
    Author

    Edward Bernays

    Edward Louis Bernays was an Austrian-American pioneer in the field of public relations and propaganda, referred to in his obituary as "the father of public relations". Bernays was named one of the 100 most influential Americans of the 20th century by Life.

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    Reviews for Propaganda

    3.5/5

    105 ratings7 reviews

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    • 5/5
      Eighty four years after its initial publication, Bernay's 'Propaganda' continues to illuminate some of the most important aspects of the modern societies we live in. His examples are certainly out-of-date, yet, the principles he keeps of referring to are more relevant than ever. It can be considered in the category of 'The Prince' by Machiavelli; you are going to admire the crystallization of the expression, and you are going to abhor the results at the same time, the results that are brought upon us by the people who understand the principles of 'Propaganda' and apply them to our daily lives ruthlessly.The new introduction by Mark Crispin Miller does not fail to add value and more insight, too. His criticism of Bernays, properly put in historical context, sheds light on some obscure points of the book. Combined with the book, this gives you an astonishing overview of 'manufacturing consent' and the 'illusion of democracy'.
    • 4/5
      After seeing Adam Curtis' Century of the Self, in which Edward Bernays plays a central role, my expectation was higher. In essence it's a propaganda book on propaganda, sometimes too obvious, and not divulging too many interesting techniques.
    • 5/5
      If you want to understand the mechanism of mass media, promote yourself or your business more effectively, read this book. Bernays was a genius, and his writing rings as true today as it did 90 years ago at the birth of mass media and consumerism.
    • 4/5
      Un libro esencial para relaciones públicas, debería estar en español.
    • 5/5
      The master of the modern science of public relations narrates his principles in this important work. While the title is appropriate it is also unfortunate given the popular image of "propaganda."
    • 4/5
      A work of Propaganda regarding the author but suprisingly up-to-date for it was published the first time in 1928. Highly recoomended
    • 3/5
      Surprisingly still perfectly relevant. Substitute radio for Internet and you're there.