Chalene’s son Brock Johnson is taking over this episode of Build Your Tribe, Brock is a stories marketing coach and a successful entrepreneur. Today Brock will be talking about Instagram stories. Why should you care about storytelling in general? Stories hold the attention of viewers better than any other kind of content. Story telling is ingrained to hold our attention as human beings. We have been story telling for hundreds of thousand of years. Stories hold our attention, they make us interested, story telling causes certain chemical reactions to occur in our brain, which can promote things like generosity, trust, bonding and likability. Generosity, trust bonding and likability are all the things we would love our customers or viewers to experience when watching our stories. In this episode Brock will share with you the best tips to grow your influence, income and impact with stories. Build Your Tribe was brought to you by : http://www.131Movement.com Stop dieting and start living!  For complete show notes for this episode go to: www.chalenejohnson.com/podcast Be sure to follow Brock on all the socials: Instagram, Snapchat, Twitter:  Brock11Johnson Hey…send me a tweet and let me know what you thought about this show! (Use the Hashtag) #BuildYourTribe so I know you’re a homie! xoxo Chalene Connect with me on your fav social platform. At the moment mine is -SnapChat: ChaleneOfficial Http://www.Facebook.com/Chalene Http://www.Instagram.com/ChaleneJohnson Http://www.Twitter.com/ChaleneJohnson