Biggest Takeaways You Don’t Want to Miss: Today this dog lover (me!) is talking cat grooming—but it’s not what you think :). I’m highlighting cat grooming as the starting point of what has become a lucrative business empire for my student and new friend, Danelle German. Danelle started with one simple question (5:07) —and grew that focus to a business that now generates $12,000 a month on evergreen webinars ALONE. That’s not counting her speaking, curriculum deals, physical products and certification program. Danelle is here to teach us: If you really want to make money in this online marketing world, you need to drill down and serve a specific audience. You never know who you’re going to meet at live events, right? And I am so pleased that I got the opportunity to meet Danelle at a recent event, because she is the perfect example of starting small and scaling slowly and intelligently. (During today’s episode, you’re going to hear me say “genius” A LOT.) I encourage you to “listen beyond the cat grooming” and absorb how Danelle uncovered new opportunities to consistently build her business. Check Out These Highlights: The question that Danelle’s audience REALLY wanted answered. [5:29] How difficult it was to focus on a small niche like cat grooming (when starting out)... [7:37] Why you don’t need massive amounts of customers. [12:12] How Danelle was able to avoid any tough competition. [14:45] The secret element that made Danelle’s business so effective in the early days. [18:19] Why it’s crucial to shed light on the problems your audience faces. [19:24] How Danelle added a non-cat grooming audience to her repertoire. [22:33] And where she found them (so you can add your own sub-audience!). Danelle’s experience on how she used Webinars That Convert to lock in her success.[29:05] Why she switched to evergreen webinars. [32:30] The unbelievable show-up rate Danelle sees on her webinars. [34:43] How to find and nail your niche. [41:38] Danelle on the Value of Staying in Your Zone of Expertise: “If I am 100% confident in what I am talking about and what I am teaching and, ultimately, what I am selling to people, I am going to do a much better job. The further I get out of the scope of my area of expertise and skill set, that confidence begins to diminish. I keep it real tight around that skill set and that knowledge base and then grow from there.” —Danelle German, Online Marketing Entrepreneur, National Cat Groomers Institute