What comes to mind when you think of marketing? Do you think of flashy advertisements on TV, in the mail, or maybe even popups? It seems that “Marketing” is a dirty word in today’s business climate. But there is NOTHING dirty about it. It’s simply storytelling. On this episode of The Amazing Seller, Scott interviews email marketing rockstar Ryan Lee. They discuss the usefulness of email marketing, dealing with haters, and telling a compelling story. Most importantly they talk about building a relationship with your clients and how to avoid coming off as a JERK! Both Scott and Ryan are fired up and ready to GO! Are you? Is email DEAD? The trend right now in internet marketing is to gather an audience on Facebook, Twitter, Instagram, and other social media platforms. Email is dead, or at least that is what some might have you believe. Ryan Lee is convinced that this isn’t true. He explains that people are still drawn to the email inbox for business communication, file sharing, and more! Ryan has witnessed and continues to see the power behind email marketing. Don’t buy the hype and put all your eggs into the social media basket! Learn how to use email marketing effectively from Ryan on this episode of The Amazing Seller! Email Marketing, Strategy trumps Tactics When it comes time to start building your email marketing list, where do you start? How do you begin the relationship with your clients? Ryan Lee is an expert in creating compelling email marketing content. His advice is to stay away from gimmicks and “Tactics.” Ryan says that a relational approach is the key to success when it comes to email marketing. If you can get people interested in not only your product but in YOU by telling interesting and relatable stories, clients will keep coming back for more. Listen to this episode of The Amazing Seller to hear more about how you can optimize your email marketing strategy for success! Dealing with the naysayers and haters How do you deal with hostile feedback? Most professionals in the business world understand the value of listening to and learning from reasonable critical feedback. But what do you do with the aggressive and persistent negative responses to your business? Ryan Lee has learned that the approach that works best for him is simply ignoring it. That sounds simple but Ryan has had to be intentional about this. He doesn’t even let the negative feedback come across his desk. He has an assistant who keeps that sort of feedback away from him. You might not have the resources for an assistant at this point on your journey - so find what will work for you. Don’t get bogged down with negative and unhelpful feedback. Marketing as Storytelling Don’t you love it when you get to hear a good story? The best is when you hear it in person from someone close to you. How can leaders in the business world capture this sense of interest and intimacy in their storytelling? After all, that’s what marketing is; storytelling. Ryan Lee has built great success around his ability to communicate to strangers via email marketing in a way that resonates with them. He says that the key lesson he has learned in his success is being true to who he is. He has found that being honest and authentic is attractive to his client base. To hear Ryan expand on this concept and much more - don’t miss this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [1:10] Scott’s introduction to this episode of the podcast! [5:50] Ryan Lee joins the show today. [7:30] Ryan’s background. [16:15] Diversify, diversify, diversify. [17:30] Email Marketing [18:40] Who is the “Face” of the company? Who is sending the email? [21:00] Scott and Ryan breakdown a product example. [33:45] Is email dead? [38:00] How do you utilize an email list? [45:00] How do you deal with the haters? [53:00] Play to your strengths. Don’t try to be something you aren’t. [54:20] Who does Ryan market to? [56:40] How do you tell a story without boring people? [1:06:00]