About This Episode:Matt Wallaert is a behavioral scientist working at the intersection of technology and human behavior, and author of the new book on applying behavioral science to practical problems, Start At The End: How To Build Products That Create Change. A multi-exit entrepreneur and product expert, he is passionate about focusing on behavior as the outcome of everything we build. No matter where he is, Matt will be in cowboy boots and gesturing wildly. Say hi on Twitter: @mattwallaert Find out more about Matt at: Start At The End: How To Build Products That Create Change http://mattwallaert.com/   See the Show Notes: www.jeremyryanslate.com/577 Sponsors:Podcoin: Get paid to listen to podcasts and this podcast! Get 300 free podcoins using our promo code "create" head over to  https://www.podcoin.com/ Command Your Brand Media: Looking to grow your brand as a guest on top rated podcasts? Visit www.commandyourbrand.media