1 min listen
PNTV: Influence by Robert Cialdini, Ph.D.
FromHeroic with Brian Johnson | Activate Your Best. Every Day.
PNTV: Influence by Robert Cialdini, Ph.D.
FromHeroic with Brian Johnson | Activate Your Best. Every Day.
ratings:
Length:
20 minutes
Released:
Sep 13, 2016
Format:
Podcast episode
Description
This is the classic text on the psychology of persuasion. Robert Cialdini is a professor of both psychology and marketing at Arizona State University. He’s one of the world’s leading experts on the psychology of persuasion. The book is simultaneously kind of a consumer protection guide (how not to be duped) AND a manual for marketers (how to sell your stuff!). Cialdini has identified six core psychological principles of persuasion. We take a quick look at each, how they can be used for good or ill and how to apply the wisdom to our lives today.
Released:
Sep 13, 2016
Format:
Podcast episode
Titles in the series (100)
APN15 - Response-Ability: This is a mini-chapter from Brian's book "A Philosopher's Notes." Get a free copy of the full audiobook (+ ebook) here: brianjohnson.me/apn by Heroic with Brian Johnson | Activate Your Best. Every Day.