Creativity with a capital C—the type of Creativity that changes the
world. How can we go about cultivating it in our lives? That’s what
this book is all about. Our guide is the legendary psychologist
Mihaly Csikszentmihalyi. Big Ideas we explore include defining true
Creativity, focusing our attention and being willing to be kinda
weird, the one personality trait all Creators have in common (hint:
complexity!), creating rhythms and the nine elements of flow and
how to tap into it!