Blade Kotelly is a senior lecturer at MIT and the leader of the advanced concepts lab at Sonos. We talk with Blade about how he defines the problem he solves at Sonos, and how to articulate that at an emotion level using design thinking. At Sonos he is driving the process to determine what experiences Sonos can and should build next. Researching trends in the technology landscape, customer behavior, music creators, and Sonos partners, and creating and testing advanced concepts.At MIT he teaches students principals of design-thinking, how to articulate designs, critique designs, create emotionally and intellectually compelling presentations, create a point-brand, conduct usability testing and learn to apply design-thinking to all aspects of their lives.Blade also tells us about the audio software he designed that was used by United on 9/11. A fascinating, and heartbreaking look at how design thinking and product management has real life effects and consequences.Learn more about your ad choices. Visit megaphone.fm/adchoices