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    Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
    Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
    Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
    Ebook461 pages5 hours

    Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

    By Roger Dooley

    4/5

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    About this ebook

    Practical techniques for applying neuroscience and behavior research to attract new customers

    Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums.

    This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence offers short, easy-to-digest ideas that can be accessed in any order.

    • Discover ways for brands and products to form emotional bonds with customers
    • Includes ideas for small businesses and non-profits
    • Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales

    Brainfluence delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts.

    LanguageEnglish
    PublisherWiley
    Release dateOct 21, 2011
    ISBN9781118175941

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    Reviews for Brainfluence

    4/5

    36 ratings8 reviews

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    • 5/5
      Very good book organize marketing ideas and add value to the brand and marketing campaigns. My mind is clear on many aspects
    • 5/5
      It is a very good book because It showed me excellent marketing strategies.
    • 5/5
      If you are in sales. This book is great for getting psychological tic bits that you can apply to your presentation. Fantastic book.
    • 5/5
      It' s beyond exceptional. I took so many notes that I practically copied the whole book. Every sentence was important. That never happened with a book before. And, trust me, I read many.

      2 people found this helpful

    • 5/5
      great book ! my third one on the subject, they use a lot of the same experiences but still it's interesting to read them all as they all have other approaches, and i definitely learned more.

      1 person found this helpful

    • 3/5
      Started off really good and got weaker and weaker. It's definitely worth the read and has a lot of good information but, then all the sudden the information starts to get gimmicky and annoying.
    • 4/5
      I enjoyed this book. It covered a lot in the area of marketing as seen from neuroscience. What I did already know, was supported by experimental research, and there were other points that I did not know. I learnt and took quite a few notes - to review in future.

      I would say that this book is worth your time to read, and although I did read it straight through, the author did say in the introduction, that it was not intended to be read from cover to cover; but to be dipped into as needed.

      It is very easy to read, and he has kept it simple, as he says is his (general) preference.

      1 person found this helpful

    • 3/5
      Buenas noches.
      Debería estar en español igual, por favor!!
      Se los agradecería :)

      1 person found this helpful

    Book preview

    Brainfluence - Roger Dooley

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